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Mechanized industrial production may produce MORE footwear than traditional handicraft shoemakers, but that doesn’t mean its products are better in quality. As this video by Turkish advertising agency .NESS shows, shoemakers are experts of attention to detail and craftsmanship, something that a lot of people still value. So even though most of today’s shoes come from big factories, there are still some cordwainers who aren’t afraid to get their fingers dirty. Have you owned a handmade pair of shoes?

Click to unmute

Mechanized industrial production may produce MORE footwear than traditional handicraft shoemakers, but that doesn’t mean its products are better in quality. As this video by Turkish advertising agency .NESS shows, shoemakers are experts of attention to detail and craftsmanship, something that a lot of people still value. So even though most of today’s shoes come from big factories, there are still some cordwainers who aren’t afraid to get their fingers dirty. Have you owned a handmade pair of shoes?