Sad that you can only celebrate one birthday every year? Upset that you don’t get more gifts? Hungry for cake but there’s no handy excuse to eat an entire chocolate gâteau by yourself? Worry not!
French pastry brand Vahiné and agency Grey x Ogilvy combined forces to create and promote a decimal comma-shaped candle so you can celebrate your half-birthdays and any other fractions that you want. (For all of you Pandas who use decimal points, you can always push the candle into the cake a tad to hide the comma’s tail!) The idea is simple: when talking about age, ‘and-a-half’ counts, too; and if kids celebrate their half-birthdays, parents might think that they’re growing up less quickly.
Vahiné offered influencers half-birthday kits containing candles, recipes, and ingredients to make delicious birthday cakes. While the candle isn’t available for sale, you can see it in action all over social media. You can also win one of the candles by participating in Vahiné’s Autumn contests. Be sure to check out the half-birthday hashtag #vahinedemianniv.
More info: Vahine.fr | Facebook | Instagram | OgilvyParis.fr
Pastry brand Vahiné is promoting the idea of half-birthdays with their comma-shaped candle
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Bored Panda reached out to the Ogilvy Paris x Grey Paris team to learn more about their product. According to a representative of the agency, they wanted to find a way to pay tribute to children who always give their age by adding ‘and-a-half’ because until now they couldn’t celebrate their half-birthday.
“The idea of the candle was loved by Vahiné who decided to produce and launch it with the help of influencers and us,” the representative told us. Vahiné has been a client of the agency for years.
The reactions to the decimal comma candle have been very positive, according to the representative of Ogilvy Paris x Grey Paris team. “The influencer communities have loved the idea and shared their impressions with great enthusiasm on social media. In the current context, sharing and joy right now and the comma candle comes at just the right time.”
Most of us can remember at least one time when we bragged about being so-and-so ‘and a half!’ years old—being even half a year older than your friends was a big deal. And it told everyone loud and clear that your next birthday was right around the corner and that you should be taken seriously.
The candle is mostly meant as a bit of fun for kids for whom every half-birthday is a huge event. But adults can also take the comma candle out of their cupboard to celebrate getting a bit wiser this month so they have an excuse to eat cake any time they’re feeling lonely.
And it’s the perfect opportunity for parents to throw a small get-together (though remember social distancing guidelines) or find ways to make their kids feel special.
What do you think of the comma candle, dear Pandas? When’s the last time you said ‘and a half’ when telling somebody how old you were? Personally, I’m willing to bring this fad back for adults! Anything to feel young, right?
It’s a fun idea to celebrate kids’ half-birthdays (and it’s an excuse for adults to have cake more often, too!)
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: vahinedesserts
Image credits: Ogilvy Paris
Image credits: vahinedesserts
Check out this video with the comma candle in action
Thought this would come up. In France (and probably other parts of Europe too I'm not 100% on those) a comma is used as a decimal point, or as its known to them, a decimal comma. The company is French so make it that way e.g : 2.5 is 2,5 to them.
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classic move from 'big candle', inventing another holiday to move their product
At first, I thought the comma was to separate two ages. Like two birthdays, yours and someone online all in one cake. 😂
We have celebrated half birthdays for the last 27 years. No presents but the birthday person gets to choose the meal and the dessert. The most important thing was that all members of the family were home for supper together. It means between birthdays and half birthdays we are together to celebrate our time together 8 times a year. One of our best traditions.
This is soooooooo dumb. I get wanting to be as much older than you friends than possible, but this is just a way for spoiled little brats to demand more junk. My sister in law is the kind of mom who would spontaneously trow one of these for her kid and then shame all the other parents for not having one, all while filming it on her "Mommy blog".
Is the comma used to denote half numbers outside the US? Here we use the . (decimal/period/full stop) character. A comma here, numerically, is used to separate thousands i.e. One hundred thousand: 100,000 -or- One hundred thousand and one: 100,000.01
I've honestly never really cared about half birthdays but... GIFTS AND CAKE.
WTF, the brats are going to grow up like the snowflake parents that came up with this idea. They dont need half birthdays, YOU need them more. your spoiled brats will have to learn patients, i know its hard as you all grew up with instant gratification, and everything you wanted, but this is going to backfire. moronic idea, created and spread by the useless generation
Thought this would come up. In France (and probably other parts of Europe too I'm not 100% on those) a comma is used as a decimal point, or as its known to them, a decimal comma. The company is French so make it that way e.g : 2.5 is 2,5 to them.
Load More Replies... classic move from 'big candle', inventing another holiday to move their product
At first, I thought the comma was to separate two ages. Like two birthdays, yours and someone online all in one cake. 😂
We have celebrated half birthdays for the last 27 years. No presents but the birthday person gets to choose the meal and the dessert. The most important thing was that all members of the family were home for supper together. It means between birthdays and half birthdays we are together to celebrate our time together 8 times a year. One of our best traditions.
This is soooooooo dumb. I get wanting to be as much older than you friends than possible, but this is just a way for spoiled little brats to demand more junk. My sister in law is the kind of mom who would spontaneously trow one of these for her kid and then shame all the other parents for not having one, all while filming it on her "Mommy blog".
Is the comma used to denote half numbers outside the US? Here we use the . (decimal/period/full stop) character. A comma here, numerically, is used to separate thousands i.e. One hundred thousand: 100,000 -or- One hundred thousand and one: 100,000.01
I've honestly never really cared about half birthdays but... GIFTS AND CAKE.
WTF, the brats are going to grow up like the snowflake parents that came up with this idea. They dont need half birthdays, YOU need them more. your spoiled brats will have to learn patients, i know its hard as you all grew up with instant gratification, and everything you wanted, but this is going to backfire. moronic idea, created and spread by the useless generation
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