It all started three years ago. A woman walked into colorist Jack Martin's California salon and told him that she had been dyeing her hair from gray to brown with at-home box color every 3-4 weeks for years. But she didn't want to worry about her hair color that often; she's retired, enjoying the great outdoors, and wanted to save as much time as possible.

Jack Martin accepted the challenge, and they immediately started bouncing ideas. Eventually, the two of them decided to dye her hair silver, which would give her natural gray hue slightly more polish, which would allow the woman to visit salons less. When everything was said and done, she loved the results. Martin did too. In fact, he was so pleased with his work that he posted the transformation on Instagram. And people noticed. The picture went viral, bringing Martin clients with similar requests.

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"My clients with natural gray hair come two or three times a year, instead of every few weeks," Martin told Allure. The freedom that comes with such a stunning look really is appealing, not to mention the empowering emotions that come with owning your natural gray hair.Martin usually does these transformations over one ten-hour-long session.

As he explained on Instagram, the process starts with using a color extractor to remove any remaining artificial color. Then, while preserving the gray roots, Martin bleaches the rest of the head to prep hair for the new silver color.

Next comes the crucial part. Martin bases the new color on the hair's natural gray pattern. He even asks clients to come in with three to four inches of their roots grown out, so he can analyze the natural coloring of their hair. He then re-creates the pattern on the entire hairdo.

"Some clients have salt and pepper mostly in the front and the back is darker, so I match that and add some dark to it," Martin said. And just like that, about ten hours later, clients leave his salon enjoying the blend of their natural hue.

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