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It all started three years ago. A woman walked into colorist Jack Martin's California salon and told him that she had been dyeing her hair from gray to brown with at-home box color every 3-4 weeks for years. But she didn't want to worry about her hair color that often; she's retired, enjoying the great outdoors, and wanted to save as much time as possible.

Jack Martin accepted the challenge, and they immediately started bouncing ideas. Eventually, the two of them decided to dye her hair silver, which would give her natural gray hue slightly more polish, which would allow the woman to visit salons less. When everything was said and done, she loved the results. Martin did too. In fact, he was so pleased with his work that he posted the transformation on Instagram. And people noticed. The picture went viral, bringing Martin clients with similar requests.

More info: jackmartinsalon.comInstagram | Facebook

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Carlota Ocón
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is she more surprised by her natural look than by the new one?

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Helena Meykens Rajewski
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3 years ago

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because the 'natural' look is obviously dyed..you can see the stripes and everything. Fake.. -_-

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Aamna Shah
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks absolutely gorgeous. Incredible transformation. I wonder what style has he cut her hair?

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Matthew Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Amazing what a colour/shade can do, what a transformation, plus "hair with more volume".

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Aaron Werth
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3 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Major Kudos points for those who said, "new groth" 😁. And major kudos points to these beautiful clients who had the ability to go 10 hours 😳. I couldn't do it. By the end I'd be begging for a shower, fresh clothes and a fresh face lol. But yeah, these clients definitely look younger, beautiful and more vibrant for sure! Love the color.

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Kathy Bandeen
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful! This is exactly what I have been looking for. Turning 70 in May and want a transformation!!!!

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Amy Carlson
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These transformation are beautiful, I wish I could find someone in my area to do this for me.

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Sandra Schug
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If I Could find Someone Who knows how to do this as well as he does I Would do it too. last time I tried the Stylist Just made Me blonde! IM not even Naturally blonde!

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Barbara Yuson
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’d like to do this to my hair. Any recommendations for a colorist in NJ who could do this transformation?

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Elaine Mattingly
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First look: Happy person who cares more for everybody else than herself. Second picture: I took time for myself too!

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Carol-Ann Mysyk
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How much is to 10 hr color transformation from dark brown to gray?

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Nelson Lopez
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She’s beautiful! I’ve also seen this on younger women, doubt very much they had grays though, stunning.

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Nelson Lopez
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She’s beautiful! I seen this on younger women, doubt they had grays, i love it.

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Susan Miller
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks absolutely amazing- so glad to see women embracing their natural grays!

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Mahlet Bluford
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I would like to see how this process looks on an African American woman with kinky, tightly coiled hair.

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Lee Stone
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After reading the process it makes be think how damaging it must be to the stripped and bleached hair. No? If not I may give this a try...providing I can find someone as successful as Jack

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Sandra Warren
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow she actually looks so much more vibrant with the gray. Now I am tempted.

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Brenda Bloom
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've been looking for something like this for a while now... stunning!

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Grace Robertson
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She kind of looks like Stacy, one of the host of that fashion show on A and E, "what not to wear" I think that was the name of it. She looks so refreshed with her gorgeous silver hair.

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EM J
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In the before picture she looks like Stacy from What Not To Wear.

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Kirsten Perry
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually think the grey makes her prettier and younger looking.

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jevais
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Amazing, the lady looks younger with the silver hair.

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Angela Jackson Scarratt
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Martin I’m in U.K. love yr work ,could you tell me what toner you use? Bleach and volume peroxide,I currently use wella and redken.Wish to be near yr salon to get mine transformed

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Cody Watson
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Big deal... not like this guy is a saint or something. He gets $2500 a pop!

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Vanessa
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Because that kind of work can take up to 10 hours. Time and expertise isn't free

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Itzel Anahi
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thank you!! Now I'm looking forward to doing this when my hair begins to turn gray. Makes me less anxious seeing this. Thank you! Thank you!

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Brynn Bigelow
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3 years ago

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AnnieLaurie Burke
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And a hairstyle like that is going to save time and work in the great outdoors? Get real!

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Helena Meykens Rajewski
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Am I the only one to see these roots arent natural? ! I mean PLEASE. These are dyed you can see the "balleage " stripes. ..sadly fake

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"My clients with natural gray hair come two or three times a year, instead of every few weeks," Martin told Allure. The freedom that comes with such a stunning look really is appealing, not to mention the empowering emotions that come with owning your natural gray hair.Martin usually does these transformations over one ten-hour-long session.

As he explained on Instagram, the process starts with using a color extractor to remove any remaining artificial color. Then, while preserving the gray roots, Martin bleaches the rest of the head to prep hair for the new silver color.

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TheKnightOwl
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's grey/white, yet makes her look younger than the before pic.

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Next comes the crucial part. Martin bases the new color on the hair's natural gray pattern. He even asks clients to come in with three to four inches of their roots grown out, so he can analyze the natural coloring of their hair. He then re-creates the pattern on the entire hairdo.

"Some clients have salt and pepper mostly in the front and the back is darker, so I match that and add some dark to it," Martin said. And just like that, about ten hours later, clients leave his salon enjoying the blend of their natural hue.

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Miss Cris
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is her hair natural on the right picture? It seems coloured white and black

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Pat
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks gorgeous grey. Grey matches her skin tone better and she looks younger.

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Gr8Gramma2-4
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The hair always looks so much healthier. Gives them the cut to match up with their faces

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Crystal Martin
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Too young for what, embracing her natural grey hair? She looks fabulous.

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Donald Holder
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like this shade of grey. Beautiful. Matches her light skin tone.

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Al Christensen
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All these women who had been fighting looking old actually look younger with silver hair.

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Bridgette Blumenthal
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Always look better all gray, than to see the roots of obviously dyed hair. Lovely.

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Susan Callihan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My hairdresser convinced me to go natural 10 years ago. It's the best thing I've ever done to my hair.

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Brynn Bigelow
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They're all beautiful but does he have to bleach the hair out to get the gray in?

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Ahmadullah Amarkhil
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why no men decided to do the same, I wonder? I am going to do this when I have more gray hair. This is amazing.

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