Scottish graphic designer Reilly is making fashion fans a little uncomfortable with Fakenews, his latest project. He took haute couture names, from Gucci to Yeezy, and turned them into likenesses of the regular old brands we deal with every day. The logos are so convincing that one might be fooled into thinking Marc Jacobs was always a pizza shop.

If you love high fashion, seeing your favourites houses reduced to less luxurious formatting might get under your skin. The ironic part? Reilly designs professional campaigns for Nike, Gucci, Belvedere Vodka, and other prestigious brands, and often has his work featured in trendy magazines, such as Vogue. That doesn't mean he can't poke a bit of fun at the industry that employs him.

Try to spot your favourite brand below, and see if you recognise it with its new look.

More info: Reilly

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Sue Z Q
Community Member
3 years ago

When you're searching for that certain smell.

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Ok Ha-Neul
Community Member
3 years ago

if only burger king was that expensive i would be broke as fuckkk

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Eglė Pilkauskaitė
Community Member
3 years ago

It should have been Lacoste :/

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Sue Z Q
Community Member
3 years ago

I just love their glazed sandwiches.

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Sue Z Q
Community Member
3 years ago

When you have to outrun the purse snatcher.

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Bobby Beebe
Community Member
3 years ago

Just Don't Do It

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Aleksandra Kozłowska
Community Member
3 years ago

My favourite

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Credo Hedrick
Community Member
3 years ago

Add a comment...NOOOOOOOOOOOOOOOOOOOOOO

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Bag Of Donuts
Community Member
3 years ago

Beautiful!

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FloralPandaBear
Community Member
3 years ago

que?

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Jess Hodges
Community Member
3 years ago

If you eat there, their clothes won't fit you!

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Edi IP
Community Member
3 years ago

smells like teen spirit

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Anna Brandigi
Community Member
3 years ago

donna Donkey Kong karan

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Lynn Lee
Community Member
3 years ago

Ya gotta love YouTube!

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Bobby Beebe
Community Member
3 years ago

Tiffany tweets! Should have made the bird, "Tiffany Blue."

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Lynn Lee
Community Member
3 years ago

Ew

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Credo Hedrick
Community Member
3 years ago

Can be a good airline

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