A memorable logo is one of the most crucial attributes of a successful business and Portuguese graphic designer Pedro Almeida started a personal series called “Power of Brands – Minimal Logos” just to prove it.

The 28-year-old artist strips down famous brands’ logos to basics and challenges you to try and recognize what major brand they stand for. You will be surprised how logos left with minimal shapes, outlines, and main colors are still very familiar. It goes to show how big of an impact visual communication and an effective logo have for a brand’s identity.

Can you recognize all the simplified logos? Which version do you like better? Let us know in the comments!

More info: Instagram | Facebook | pedrobrands.com | behance.net

#1

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Elizabeth Schuyler
Community Member
3 months ago

For some reason this reminds me of "I've never been to oovoo javer"

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“My intention was to contribute to increasing the perception of the value of visual communication, with the hope of raising awareness of the importance of graphic design and the development of a visual identity,” the artist told Bored Panda.

#2

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Fadare Femi
Community Member
3 months ago

Master card

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#3

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JD Lee
Community Member
3 months ago

This one lets you mentally finish assembly. You’ll need a mental allen wrench hex key set though.

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“Simplicity is the key thinking to have a successful visual identity. Look at Apple products—they are all visually clean and minimal, they sell design. If design was not important, Apple devices would be cheap. Not only Apple—all successful brands have a visually simple approach to graphic design, because simple is beautiful. Your brain hates complexity. The more complex an image/graphic is, the more time and effort your brain needs to decode and deconstruct the visual noise to understand the image/graphic,” says Almeida, who has 5 years of experience of working for Portuguese design agencies as well as freelancing.

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Ivo H
Community Member
3 months ago

If I was to simplify the apple logo, I would probably remove the leaf first. It would feel as much cleaner design to me.

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#5

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JD Lee
Community Member
3 months ago

Cheshire Cat plotting to takeover the world.

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Almeida is focused on visual identity creation and is in love with research and the creative process. “Visual communication was one of the first ways of communication between humans. It all started with cave paintings approximately 40,000 years ago. I consider it to be a universal language, just like numbers. Thanks to graphics, you can recognize a country by its flag, drive safely thanks to road signs, find your way to the airport, and so on. That is why it shouldn't be underestimated.”

#6

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JD Lee
Community Member
3 months ago

How many people instinctively tried to tap the triangle? 🖐

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#7

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Grace Cho
Community Member
3 months ago

Tweet for Twits

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#8

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Grace Cho
Community Member
3 months ago

Snow Cat

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#9

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Maryam Siddiqui
Community Member
3 months ago

who keeps on downvoting the ppl who tell what logo it is?

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#10

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JD Lee
Community Member
3 months ago

E. coli

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#11

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Kim
Community Member
2 months ago

Playboy

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#12

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Rustyn Birch
Community Member
3 months ago

This one is really clever- design wise. :)

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#13

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Bryan Hu
Community Member
3 months ago

Some cat

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#14

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Troux
Community Member
3 months ago

Punisher

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#15

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Grace Cho
Community Member
3 months ago

instagrandma

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#16

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Lillian Harbin
Community Member
3 months ago

A red shoe lmao

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#17

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Fadare Femi
Community Member
3 months ago

Dominos

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#18

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Fadare Femi
Community Member
3 months ago

BMW

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#19

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Grace Cho
Community Member
3 months ago

arrow

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#20

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Vema Dondeti
Community Member
3 months ago

Vodafone

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#21

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TiaCalenture
Community Member
3 months ago

???

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#22

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Mikal Du Preez
Community Member
3 months ago (edited)

The Cheshire Cat continued

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See Also on Bored Panda
#23

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Joris Hoogendoorn
Community Member
3 months ago

And chill

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#24

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Kim
Community Member
2 months ago

Volvo

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#25

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Joyce Brazel
Community Member
3 months ago

IBM

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#26

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Grace Cho
Community Member
3 months ago

land rover? MORE LIKE lawn mower

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#27

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Vema Dondeti
Community Member
3 months ago

Leroy Merlin

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#28

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Bacony
Community Member
3 months ago

Lactose.

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