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People Can’t Take Their Eyes Off A Giant Boob That Appeared In London To Make A Powerful Statement
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People Can’t Take Their Eyes Off A Giant Boob That Appeared In London To Make A Powerful Statement

London is well-known for having a diverse skyline, and as you can see from these pictures, the city just became even more distinct thanks to a giant inflatable breast that recently appeared in Shoreditch.

The oversized anatomy comes courtesy of Mother London, a British independent creative agency that hopes to raise awareness about the social stigmas surrounding breastfeeding. The giant boob appeared on Mother’s Day (March 26 in the UK) and it’s part of the #freethefeed campaign, a movement that promotes a non-judgmental approach to feeding. “It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public,” writes Mother London in a blog post. “This was our mother’s day project. A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”

More info: Mother London

Image credits: Mother London

Image credits: Mother London

Image credits: ghelcreative

Image credits: Mother London

Image credits: Mother London

Image credits: Bloon

Image credits: Mother London

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Marc
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

"It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public" - Sadly, that is not a problem in the UK itself. I think it is a problem in a lot countries, most of the times, those who claim to be civilized and more advanced than others. Not sure if people in central Africa complain, when a woman feeds her baby in public? As a father of three, I can tell you one or two things about the problem. My wife could tell you a lot more. We got kicked out of restaurants, from public places and many more. Don't get me wrong. Not everyone is that narrow-minded, but quite a few people are. Personally, I don't understand any of this. What is more natural, than a woman feeding her baby? Is it that people sexualize the act itself? Or are they just prude?

kytetiger
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

it doesnt fit well, but I would quote José Mujica about legalising abortion and same-sex mariage: "It's an objective reality that it exists. For us, not legalizing it would be to torture people needlessly." And people saying it's sexualising, come on. Sexualising is the act of seeing someone not as a person, but as an object of sexual attraction (reproduction point of view). And the right word would be "erotism". People get offended by nipples (male and female), while erotism is linked to society, such as before showing the soulders was outrageous, and before that miniskirt and belly, and before that hair, and mid-19th the ankle ... actually, some people still get oftended -.- GXs5FKX-58...d1433e.jpg GXs5FKX-58dd070d1433e.jpg

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Wezbie
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It makes me pleased that this will make so many judgemental people uncomfortable. Usually the same people that are happy with a massive billboard of a half naked girl selling something and not realise their hypocrisy. Hopefully this will make some people realise that if you have the right to eat, a baby has the right to be fed when they're hungry. It is disgusting to think that anyone could put their awkwardness/inability to not sexualise a boob before a hungry baby... If you don't like it, don't look!

Sheralyn
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It makes me uncomfortable but that's part of raising awareness and I welcome it. :)

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Master Markus
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

While I support women breastfeeding in public (except maybe not in restaurants. Personally I get a bit queasy when I see babies eating ANYTHING) and not seeing female nudity as something explicitly sexual, while male nudity is just brushed off, but I don't feel like "disembodied inflatable boob" was the most convincing method to go about spreading this message.

Jeannie Carle
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I agree - but I kinda think maybe they're saying - "hey! Here's a boob! Do you recognize it? If not, get used to it!" I don't have a problem with breast-feeding in public, but I kinda wonder about the women who tend to "shove it in people's faces". I always just gently laid a receiving blanket over the two of us. People knew precisely what was happening there LOL. but I wasn't "flaunting" ANYthing. Not trying to make a point, or anything LIKE that - just feeding my son.

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Marc
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

"It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public" - Sadly, that is not a problem in the UK itself. I think it is a problem in a lot countries, most of the times, those who claim to be civilized and more advanced than others. Not sure if people in central Africa complain, when a woman feeds her baby in public? As a father of three, I can tell you one or two things about the problem. My wife could tell you a lot more. We got kicked out of restaurants, from public places and many more. Don't get me wrong. Not everyone is that narrow-minded, but quite a few people are. Personally, I don't understand any of this. What is more natural, than a woman feeding her baby? Is it that people sexualize the act itself? Or are they just prude?

kytetiger
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

it doesnt fit well, but I would quote José Mujica about legalising abortion and same-sex mariage: "It's an objective reality that it exists. For us, not legalizing it would be to torture people needlessly." And people saying it's sexualising, come on. Sexualising is the act of seeing someone not as a person, but as an object of sexual attraction (reproduction point of view). And the right word would be "erotism". People get offended by nipples (male and female), while erotism is linked to society, such as before showing the soulders was outrageous, and before that miniskirt and belly, and before that hair, and mid-19th the ankle ... actually, some people still get oftended -.- GXs5FKX-58...d1433e.jpg GXs5FKX-58dd070d1433e.jpg

Load More Replies...
Wezbie
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It makes me pleased that this will make so many judgemental people uncomfortable. Usually the same people that are happy with a massive billboard of a half naked girl selling something and not realise their hypocrisy. Hopefully this will make some people realise that if you have the right to eat, a baby has the right to be fed when they're hungry. It is disgusting to think that anyone could put their awkwardness/inability to not sexualise a boob before a hungry baby... If you don't like it, don't look!

Sheralyn
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It makes me uncomfortable but that's part of raising awareness and I welcome it. :)

Load More Replies...
Master Markus
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

While I support women breastfeeding in public (except maybe not in restaurants. Personally I get a bit queasy when I see babies eating ANYTHING) and not seeing female nudity as something explicitly sexual, while male nudity is just brushed off, but I don't feel like "disembodied inflatable boob" was the most convincing method to go about spreading this message.

Jeannie Carle
Community Member
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I agree - but I kinda think maybe they're saying - "hey! Here's a boob! Do you recognize it? If not, get used to it!" I don't have a problem with breast-feeding in public, but I kinda wonder about the women who tend to "shove it in people's faces". I always just gently laid a receiving blanket over the two of us. People knew precisely what was happening there LOL. but I wasn't "flaunting" ANYthing. Not trying to make a point, or anything LIKE that - just feeding my son.

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