The Goth subculture, which began in the ’80s on the back of the punk subculture of the ’70s, has survived and thrived over the years along with its associated tastes in music, aesthetics, and fashion. Goths have contributed much to wider culture over the years, with icons like Robert Smith, David Bowie, Nico and Tim Burton heavily influenced by the dark, artistic and androgynous characteristics of the Goth scene.
Image credits: HORIZONT Online
Although Goth subculture is strong and there is sure to be a small niche in every community, being different can often be a lonely and difficult experience.
Image credits: HORIZONT Online
Studies suggest that Goth teens are more likely to harm themselves or attempt suicide; however, it was also found that most self-harm by teens was done before joining the subculture, and that joining the subculture would actually protect them and help them deal with distress in their lives. Goths need their fellow Goths around them!
Image credits: HORIZONT Online
This clever ad by German hardware store Hornbach depicts a lonely girl, shunned by her classmates and looked at with a mixture of fear and suspicion by the rest of the community.
Image credits: HORIZONT Online
The ad depicts the teenage girl in her daily life, being laughed at and talked about behind her back as she clearly stands out as different in this seemingly well-to-do German town. Her schoolmates think she’s weird and crazy, while older people are a little frightened of her.
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Everyone needs their support network, don’t they? In the absence of other Goths in the town, this queen of darkness is fortunate to have a father that supports her unconditionally.
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Using the DIY knowledge and materials that he undoubtedly picked up at his local Hornbach store, he goes out of his way to make sure his daughter has a house worthy of her!
Image credits: HORIZONT Online
Image credits: HORIZONT Online
Watch the wholesome video below
Image credits: HORIZONT Online
Here’s what people had to say about the heartwarming ad
Interesting side note: the German hardware stores actually go lengths in their spots. It is an extremely competitive market, which saw a few chains die in the last few years, and now many spots have quite a bit of a message. Usually the approach is "you can do it if you want it" and "everyone who tries deserves respect". I find that honourable in an ocean of adds which typically are either repetitive b******t of stupidly smiling people or, well, cleavage.
This makes me think of UK diy chain B&Q "you can do it when you B&Q it" lol
Load More Replies...This is everything. I love my daughter unconditionally and will support her no matter what. Always be yourself... unless you suck. Also, I really want to paint my house black now.
This commercial by Hornbach is 5 years old and still as relevant today as it was in 2014. Even if the rest of the world is against you, it's most important to have a family you can rely on.
oh gosh i teared up, this is way more wholesome than I expected. Having family that supports you unconditionally is the greatest gift a child can have
this was incredibly cute & sweet. &...as a teenager who went thru exactly this, i can confirm, the looks from older generations was always the worst. often times, i would just smile to throw them off...however, that certainly seemed to make it worse. lol.
THis ad is actually a few years old (Geman gothic here) and I have to say, even I cried ugly tears when I saw it first. Not a single Gothic, metal-head, geek or nerd who hasn't experienced that kind of loneliness and back-talk, especially when you live in the more rural places in Germany. I usually approach them all with total kindness, firstly because it seems to calm them down and assure them I will not whip out a dead squirrel from somewhere and proclaim my love for Satan (Atheist anyway) and secondly because its hilarious as F. They're always so comfused by the discrepancy between how I look and how I act. But yeah, the ad went over well in Germany with many Gothics hailing it as a great thing. Plus, it made us laugh (we like to laugh, we just have a weird sense of humour) :) Hornbach always does commercials that makes you laugh^^
I'm fine with Goth, I'd have been one if it had been around when I was young, but I can't help thinking of the impracticality of painting a house black! Like, so hard to re cover when you want to change it, and will soak up the heat in the summer like a b***h. But, it's just an ad, so, cool.
Any Goth would feel at home at 2400 Fulton Street in San Francisco when it used to be the Jefferson Airplane house. This is how it looked back then: 9c7ffaa4fc...0a2e78.jpg
"I wear black on the outside cuz black is how I feel on the inside..." ~ The Smiths
Yeah but what if their hardware sucks? You’ve used your tugging of my heart strings for the dark side
It's actually a pretty good and well organized hardware shop. I really like their Drive-In area for heavy and big stuff.
Load More Replies...Well I know some medieval styles of churches that wouldn't ostracize her. She'd fit right in 😁
Reminds me of this..... Raise Your Freak Flag High by Ryan Hamilton. Contains language that may offend, it’s not littered with swearing but you wouldn’t want your children repeating it in polite company 😜 https://youtu.be/3HSsLbs1k8Y
Antoni Saigi Abril "Chupi", specially composed for this spot.
Load More Replies...This company made recently headlines beause of a racist ad, where they showed an asian woman twisting her eyes in ecstasy while smelling some dirty underware of some dirty, unattractive, white men. The ad was juged racist by the German advertising council: "...But a racist advertising statement cannot be justified with the often used argument that a commercial’s meaning should be seen "with a twinkle in one’s eye"...." That is why they had to take it down. But they only took it down in Germany and the ad was still public a long time in other European countries despite a lot of critic from many people and organisations. The company still hasn't really apologized for their racist and sexist spot. You can find more information under #Ich_wurde_geHORNBACHT
Annoying and ridiculously stereotypical of how the head popular mean girl of the group just HAD to be a girl with blonde hair. Really? There are plenty of goth girls in real life who have blonde hair too, and they don’t dye it black.
someone just found out hornbach adds.... its 4 years old, but still awesome. Hornbach make such awesome, funny and wholesome adds, look for more :)
While I don't question that she may be started at from time to time I do question whether or not the kids and grown ups in all of the the 'uncredited' pictures in thie article are really being condemning or if these are just pictures the poster picked off the internet to make the point.
This one is actually quite old, but that doesn't make it less amazing. If you like this, then look for "Blixa Bargeld liest Hornbach" on Youtube. In those 20 year old spots which were hardly shown on TV, you'll see the famous singer of German Industrial heroes Einstürzende Neubauten read product descriptions out of the Hornbach catalogue. Which is nothing less than hilarious.
Although fictional ; What a great dad! I'm sure he does not dig the life-style of his daughter, i'm sure he would never dress as her or listen to her music. But he loves en aproves of her. Parentel aproval has such a big impact on children. You are the world to them, never forget this. Try to understand what you don't understand, and you will see that the bond between you and your child will strengthen a lot. Because they will feel important and understood.
@Full Name - do you know? But I mean, I don’t know, you don’t know, maybe she knows and her family knows but we should just stop assuming. Cmon
Load More Replies...Isn't she making the point that she is different? Would she really appreciate her father's efforts?
this is literally years old and was a big meme back then. running out, bp?
I went through a very goth 'phase' when i was a teen and we were all intentionally so miserable and sad, it was so silly, but goth girls are very hot. i still love the music though
Oh hey, now we not only get advertisement on BP, but we get advertisement EXPLAINED to us. Great!
This isn't goth, it's heavy emo or punk but not goth. Awesome story though!
Many fictional stories are great and lovely. No "but" needed.
Load More Replies...Interesting side note: the German hardware stores actually go lengths in their spots. It is an extremely competitive market, which saw a few chains die in the last few years, and now many spots have quite a bit of a message. Usually the approach is "you can do it if you want it" and "everyone who tries deserves respect". I find that honourable in an ocean of adds which typically are either repetitive b******t of stupidly smiling people or, well, cleavage.
This makes me think of UK diy chain B&Q "you can do it when you B&Q it" lol
Load More Replies...This is everything. I love my daughter unconditionally and will support her no matter what. Always be yourself... unless you suck. Also, I really want to paint my house black now.
This commercial by Hornbach is 5 years old and still as relevant today as it was in 2014. Even if the rest of the world is against you, it's most important to have a family you can rely on.
oh gosh i teared up, this is way more wholesome than I expected. Having family that supports you unconditionally is the greatest gift a child can have
this was incredibly cute & sweet. &...as a teenager who went thru exactly this, i can confirm, the looks from older generations was always the worst. often times, i would just smile to throw them off...however, that certainly seemed to make it worse. lol.
THis ad is actually a few years old (Geman gothic here) and I have to say, even I cried ugly tears when I saw it first. Not a single Gothic, metal-head, geek or nerd who hasn't experienced that kind of loneliness and back-talk, especially when you live in the more rural places in Germany. I usually approach them all with total kindness, firstly because it seems to calm them down and assure them I will not whip out a dead squirrel from somewhere and proclaim my love for Satan (Atheist anyway) and secondly because its hilarious as F. They're always so comfused by the discrepancy between how I look and how I act. But yeah, the ad went over well in Germany with many Gothics hailing it as a great thing. Plus, it made us laugh (we like to laugh, we just have a weird sense of humour) :) Hornbach always does commercials that makes you laugh^^
I'm fine with Goth, I'd have been one if it had been around when I was young, but I can't help thinking of the impracticality of painting a house black! Like, so hard to re cover when you want to change it, and will soak up the heat in the summer like a b***h. But, it's just an ad, so, cool.
Any Goth would feel at home at 2400 Fulton Street in San Francisco when it used to be the Jefferson Airplane house. This is how it looked back then: 9c7ffaa4fc...0a2e78.jpg
"I wear black on the outside cuz black is how I feel on the inside..." ~ The Smiths
Yeah but what if their hardware sucks? You’ve used your tugging of my heart strings for the dark side
It's actually a pretty good and well organized hardware shop. I really like their Drive-In area for heavy and big stuff.
Load More Replies...Well I know some medieval styles of churches that wouldn't ostracize her. She'd fit right in 😁
Reminds me of this..... Raise Your Freak Flag High by Ryan Hamilton. Contains language that may offend, it’s not littered with swearing but you wouldn’t want your children repeating it in polite company 😜 https://youtu.be/3HSsLbs1k8Y
Antoni Saigi Abril "Chupi", specially composed for this spot.
Load More Replies...This company made recently headlines beause of a racist ad, where they showed an asian woman twisting her eyes in ecstasy while smelling some dirty underware of some dirty, unattractive, white men. The ad was juged racist by the German advertising council: "...But a racist advertising statement cannot be justified with the often used argument that a commercial’s meaning should be seen "with a twinkle in one’s eye"...." That is why they had to take it down. But they only took it down in Germany and the ad was still public a long time in other European countries despite a lot of critic from many people and organisations. The company still hasn't really apologized for their racist and sexist spot. You can find more information under #Ich_wurde_geHORNBACHT
Annoying and ridiculously stereotypical of how the head popular mean girl of the group just HAD to be a girl with blonde hair. Really? There are plenty of goth girls in real life who have blonde hair too, and they don’t dye it black.
someone just found out hornbach adds.... its 4 years old, but still awesome. Hornbach make such awesome, funny and wholesome adds, look for more :)
While I don't question that she may be started at from time to time I do question whether or not the kids and grown ups in all of the the 'uncredited' pictures in thie article are really being condemning or if these are just pictures the poster picked off the internet to make the point.
This one is actually quite old, but that doesn't make it less amazing. If you like this, then look for "Blixa Bargeld liest Hornbach" on Youtube. In those 20 year old spots which were hardly shown on TV, you'll see the famous singer of German Industrial heroes Einstürzende Neubauten read product descriptions out of the Hornbach catalogue. Which is nothing less than hilarious.
Although fictional ; What a great dad! I'm sure he does not dig the life-style of his daughter, i'm sure he would never dress as her or listen to her music. But he loves en aproves of her. Parentel aproval has such a big impact on children. You are the world to them, never forget this. Try to understand what you don't understand, and you will see that the bond between you and your child will strengthen a lot. Because they will feel important and understood.
@Full Name - do you know? But I mean, I don’t know, you don’t know, maybe she knows and her family knows but we should just stop assuming. Cmon
Load More Replies...Isn't she making the point that she is different? Would she really appreciate her father's efforts?
this is literally years old and was a big meme back then. running out, bp?
I went through a very goth 'phase' when i was a teen and we were all intentionally so miserable and sad, it was so silly, but goth girls are very hot. i still love the music though
Oh hey, now we not only get advertisement on BP, but we get advertisement EXPLAINED to us. Great!
This isn't goth, it's heavy emo or punk but not goth. Awesome story though!
Many fictional stories are great and lovely. No "but" needed.
Load More Replies...
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