If you haven't heard by now, We Rate Dogs provides the internet with a super professional service. I'll give you a hint of what it is. It's in the name. "I saw other people doing extraordinary things in 140 characters — making me laugh and making me feel things in that limited character space. I got addicted to that challenge as well," Matt Nelson, the man behind the project told TIME. "I realized dogs were a very hot topic on the internet. If I wanted my writing to reach more people, I wanted to utilize dogs." Soon, Matt created the @dog_rates Twitter account and issued his first rating while chilling with his friends in an Applebee’s in North Carolina - an 8/10, handed down to the pet of one of the guys he was with. The next day his Twitter account already had 3 thousand subscribers. Now, it has over 7,5 million.