Evolutionary biologist Richard Dawkins coined the term "meme" in his 1976 book, called The Selfish Gene. The word describes an idea, behavior, or style that spreads from person to person within a culture — something viral. Since then, it has been hijacked by the Internet. But two guys are bringing it back to the natural world. Or at least, Vancouver, BC.

The creative duo, who describe themselves as "a couple of retired male models, hopping from job to job in search of the best office printers" are putting up street flyers all over the city about sleep being a scam, a grandad trying to figure out who is Cardy Bee, and poor Dr. Ed Brenner whose wife has made too much lasagna.

"What we do is provide a kind of comedic, social commentary through the juxtaposition of the ordinary medium of a public flyer with content that highlights, in some way, a recognizable but unvoiced social dysfunction," the guys told Bored Panda. Guess how they call them. Physical Memes! I bet Richard Dawkins is smiling somewhere.

More info: Instagram

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Otter
Community Member
1 year ago

Can I quit my job and steal his idea?

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#2

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Scagsy
Community Member
1 year ago (edited)

[ANSWERED] Cardi B is a young lady from America who suffers from acute tone deafness. Every DJ owns at least one of her records which they play at the end of the night to clear the venue. Go for it Cardi B! If you can do it, anyone can!

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"The goal [of our project] is to make it seem like it was created by a character who you could almost imagine existing but would hope it actually doesn't because it would be too cringe," the guys said.

They try to distribute the physical memes in places where the flyers would be visible to the most amount of people, in areas where they'll be likely to stay up as long as possible. "Overzealous employees and uptight civilians remove them remarkably fast."

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Eva the Egg
Community Member
1 year ago

U too lol

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Andy Acceber
Community Member
1 year ago

True story. About five years ago, I was going through airport security and was stopped because I had a small, sealed container of jam with me. It counted as a liquid. It was too expensive to ship, too expensive to store, and I hadn't checked a bag. I had a friend coming in on a flight later that day. I stuck the jam behind some pamphlets on a display and went on my flight. Seven hours later, my friend checked. It was still there, and she was able to take the jam.

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Rose the Cook
Community Member
1 year ago

Erk! So unhygenic.

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However, the heroes of our story aren't trying to vandalize anything. They believe that current urban (as well as online) environments are overrun with manipulative marketing techniques designed to extract our money, time, and attention. So they're offering an alternative.

"At the end of the day, we're celebrating the quirkiness of human life in the 21st century," they explained. "We're all in this together. Might as well have fun."

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Roger Haywood
Community Member
1 year ago

Found it! I made contact. With Amazon, Ebay, Craigslist.........................................

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Nicola Dimigen
Community Member
1 year ago

I love that all his previous lovers are stock photos.

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Ras Par
Community Member
1 year ago

I wonder how they get the third picture.

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Mangelo Il Fumatori
Community Member
1 year ago

Chad reminds me of how I really am.

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Eva the Egg
Community Member
1 year ago

Please read me "Go the f*ck to sleep" in a British accent!

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ChinmayGhule
Community Member
1 year ago

😂😂😂 Who comes up with these ideas?

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Black Pug Puppy
Community Member
1 year ago

Yeah your skin tone changes while you do planks

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Kellie McGuire
Community Member
1 year ago

I will fist you! Lmao

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SentimentAndBadJokes
Community Member
1 year ago

I'll gladly oblige to help you!

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Otter
Community Member
1 year ago

[Adds ten checkmarks to the "no" box...]

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California Jones
Community Member
1 year ago

Blobfish!

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Raven Sheridan
Community Member
1 year ago

Is he looking for a father figure, or a "daddy"? 🤔

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Black Pug Puppy
Community Member
1 year ago

Wow you and me such unique names

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Eva the Egg
Community Member
1 year ago

That pun at the end tho...

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IzzieM
Community Member
1 year ago

This actually looks good! I'd try it

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Eva the Egg
Community Member
1 year ago

I really really really want to see someone do this...

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Roger Haywood
Community Member
1 year ago

Too late. Ashley now has a Lambourghini.

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Vicky Z
Community Member
1 year ago

Make him a channel on YouTube and you can make a fortune while people watch him eat! Others do it also why not

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Roger Haywood
Community Member
1 year ago

I wiped my bits with it.

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Eva the Egg
Community Member
1 year ago

Ah... hate it when my mum eats soil too

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See Also on Bored Panda
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Mad Dragon
Community Member
1 year ago

What if I’m being sued by a judgmental rodent?

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Roger Haywood
Community Member
1 year ago

*Photo taken in 1991. Lol.

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Vicky Z
Community Member
1 year ago

I won't sell my bed! My bed is my favourite!!!!

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Maria Schneider
Community Member
1 year ago

Never sell Sally

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Eva the Egg
Community Member
1 year ago

Ewwww the spoons

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Note: this post originally had 69 images. It’s been shortened to the top 30 images based on user votes.