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Evolutionary biologist Richard Dawkins coined the term "meme" in his 1976 book, called The Selfish Gene. The word describes an idea, behavior, or style that spreads from person to person within a culture — something viral. Since then, it has been hijacked by the Internet. But two guys are bringing it back to the natural world. Or at least, Vancouver, BC.

The creative duo, who describe themselves as "a couple of retired male models, hopping from job to job in search of the best office printers" are putting up street flyers all over the city about sleep being a scam, a grandad trying to figure out who is Cardy Bee, and poor Dr. Ed Brenner whose wife has made too much lasagna.

"What we do is provide a kind of comedic, social commentary through the juxtaposition of the ordinary medium of a public flyer with content that highlights, in some way, a recognizable but unvoiced social dysfunction," the guys told Bored Panda. Guess how they call them. Physical Memes! I bet Richard Dawkins is smiling somewhere.

More info: Instagram

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Scagsy
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2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

[ANSWERED] Cardi B is a young lady from America who suffers from acute tone deafness. Every DJ owns at least one of her records which they play at the end of the night to clear the venue. Go for it Cardi B! If you can do it, anyone can!

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"The goal [of our project] is to make it seem like it was created by a character who you could almost imagine existing but would hope it actually doesn't because it would be too cringe," the guys said.

They try to distribute the physical memes in places where the flyers would be visible to the most amount of people, in areas where they'll be likely to stay up as long as possible. "Overzealous employees and uptight civilians remove them remarkably fast."

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Andy Acceber
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

True story. About five years ago, I was going through airport security and was stopped because I had a small, sealed container of jam with me. It counted as a liquid. It was too expensive to ship, too expensive to store, and I hadn't checked a bag. I had a friend coming in on a flight later that day. I stuck the jam behind some pamphlets on a display and went on my flight. Seven hours later, my friend checked. It was still there, and she was able to take the jam.

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However, the heroes of our story aren't trying to vandalize anything. They believe that current urban (as well as online) environments are overrun with manipulative marketing techniques designed to extract our money, time, and attention. So they're offering an alternative.

"At the end of the day, we're celebrating the quirkiness of human life in the 21st century," they explained. "We're all in this together. Might as well have fun."

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Roger Haywood
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Found it! I made contact. With Amazon, Ebay, Craigslist.........................................

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Vicky Z
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Make him a channel on YouTube and you can make a fortune while people watch him eat! Others do it also why not

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Seabeast
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My cats wouldn't let me sell the bed. It's really theirs.

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Jon Steensen
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well a bed can also be used for something else and is not only to sleep in.

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Terry Tobias
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah... he looks like not sleeping is doing him a world of good.

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Amy Hedges
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

More believable than some of the theories floating around In The US these days

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