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Humblebragging — bragging masked by a complaint or humility — really infuriates people. Mainly because the disguise isn't fooling us.

A 2018 study from researchers at Harvard and the University of North Carolina Chapel Hill found that it is even worse than regular, straight-up self-promotion. The latter at least comes off as genuine!

However, some folks just can't help it. They let their insecurities get the best of them and put their false modesty on full display, ready to savor all the attention and recognition it might earn.

When that happens, they end up on a subreddit called r/HumbleBrag. The online community for shaming this pitiful self-presentation. Continue scrolling and check out some of its top posts.

"[Humblebragging] is such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing," study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School, said. "You think, as the humblebragger, that it's the best of both worlds, but what we show is that sincerity is actually the key ingredient."

Sezer and her team conducted a series of experiments, trying to determine how common humblebragging actually is and how others perceive it. They discovered that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they'd heard recently.

#2

Ah Yes

Ah Yes

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Sum Guy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reason they said Ex instead of specifics is because when being called out, they can claim it's just another ex

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The researchers then established that there are two distinct types of humblebrags. The first falls back on a complaint ("I hate that I look so young; even a 19-year-old hit on me!") while the second relies on humility ("Why do I always get asked to work on the most important assignment?"). The results showed that roughly 60% of the humblebrags people remembered fell into the complaint category.

#3

I Laughed More Than I Should’ve

I Laughed More Than I Should’ve

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Foxxy (The Original)
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My almost 7 year old has recently learnt how to do his buttons up and I am very proud. It’s not a race to see whose child is the best, the smartest, tallest, best looking etc.

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#4

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

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The researchers also carried out experiments to see how people responded to humblebrags, particularly focusing on the bragger's perceived likability and competence. They found that regular bragging was better on both counts, it at least comes off as genuine, Sezer explained. Interestingly, even complainers were more likable and seemed more competent than humblebraggers of any type.

#5

These People Are Cancer

These People Are Cancer

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#6

Loves His Niece

Loves His Niece

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"If you want to announce something, go with the brag and at least own your self-promotion and reap the rewards of being sincere, rather than losing in all dimensions," Sezer said.

It would be even better if there was someone to 'wingman' your boasting. "If someone brags for you, that's the best thing that can happen to you, because then you don't seem like you're bragging," Sezer added.

#7

Saw This In My Feed And Felt It Belonged Here

Saw This In My Feed And Felt It Belonged Here

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#8

Mum's Stretching The Truth

Mum's Stretching The Truth

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All the languages who disappeared without leaving a trace would like to have a word with your son.

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However, we may want to rethink our harsh criticism of humblebraggers. We may be doing it ourselves without realizing it. "We all do it, to some extent," Sezer said. "I hope I don't sound like I’m humblebragging when I talk about this research."

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#9

If Only There Were A Way To Prevent This From Happening

If Only There Were A Way To Prevent This From Happening

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#10

" Just A Kid In My Bedroom" Who Is Actually A God

" Just A Kid In My Bedroom" Who Is Actually A God

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Sarcastic Panda
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wait what the hell did I just read?? Harry got the right reaction tbh

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#11

Bible Belt Humblebrag

Bible Belt Humblebrag

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Serial pacifist
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, and posting it on Twitter so angels could see your deed and retweet it in heaven.

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Additional studies examined the causes of humblebragging; in other words, if this strategy is so bad, why do people engage in it at all? After all, many situations in life involve either complaining or bragging. The humblebrag, the authors discovered, occurs when people try to elicit both sympathy and admiration.

#14

Such Grace. Such Restraint

Such Grace. Such Restraint

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Ryan Deschanel
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is not humblebragging. It is just bragging. She is not even trying to not look like a spoiled brat.

laurencaswell4 avatar
Lauren Caswell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

K either way this is f*ckd. If real her parents have clearly brought out the very worst in her, if trolling its just f*****g annoying af. Designed to put others down in order to boost her self esteem.

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MRSS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh I have seen so many parents do this exact thing for their kids. I live in front of my Towns High School and the cars most of these Kids are driving will blow your mind clear off your head. One kids father bought him a brand new at the time 2017 BMW M6. I actually allowed him to park that car in my driveway knowing how expensive and rare at the time it was. I don't know how that clutch made it as long as it did. While the kid seemed very nice and very grateful for me letting him park at my house he had zero qualms boasting that his father randomly bought him the car. That car specifically is beyond fast and the version he had was so far beyond what a kid that had his license for less.... go to reply for rest

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Michelle C
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My mum would have brought me to the subway station and bought me a Metrocard if I pulled that s**t!

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Rachael Kennedy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

haha is that before or after ya woke up in ICU for having ya ass kicked into next week .. like my parents would have

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Robert T
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sorry I forgot to surround it with [sarcasm] [/sarcasm] tags.

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Zedrapazia
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So she started crying because she was about to get a Toyota and not the BMW she wanted to?? This girl is the literal equivalent to a 3 years old that starts crying because it wants a chocolate cookie but doesn't get one.

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Yvonne Blau
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Except for her "clothes"... although it is a body and the pants could also be a diaper...

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Carol Emory
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's like the girl behind me in college that was complaining to her friend that her Dad bought her a BMW instead of the Mercedes she wanted. I turned around and said "My first car was a used blue 4-door 71 Nova...and I didn't even own it. My Dad did. Be grateful you had a new car. Because the alternative is..well..nothing." She shut up after that.

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Marcellus the Third
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh lord/ why don't you buy me/ a mercedes benz/ cause all my friends drive porches/ you've got to make amends/ So lord / ... ---Janis J

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Foxxy (The Original)
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My first car I paid for even though I didn’t have my license ($550). My dad ended up using it until he broke the head. Fixed the head when my partner got his license and he drove it until the gearbox went. It was gonna cost more to replace the gearbox than what the car was worth. Sorry went on a tangent, my point is that even though I never got to drive it or anything I am proud that I bought my first car.

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WildHoneyPie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is the thing, we always value what we work and sacrifice for more than what's handed to us. I've never actually had a "new" car but have paid off a few good used ones and nothing can beat that feeling.

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Sonia Bailey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If my last kid try to pull a stunt that, I'd walk straight out of the showroom because I would know they are not emotionally mature enough to be behind the wheel of a car.

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Rachael Kennedy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

my sister did that to my mom at 30 .. mom was giving her money for a car loan .. she went with my sister and my sister tried to get a 55 G Car even took it for a test drive .. (before mom knew about it) was ready to sign she even took the pics and snapchatted / Fb / Insta'ed them .. my mom was like WHATS THE PRICE ?!! HELL NO IM NOT PAYING THAT FOR A LOAN .. my sister threw the meanest tanty .. my mom walked out and left her there lol she had to catch the bus home with kids in tow lol

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Sasy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Parents that would buy their greedy daughter a bmw would not go to toyota first, they would most likely not even take her to the dealership, they would do the big bow and party with everyone there to show off how cool they are too.

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von Funnyname
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

*raises hand* pristine condition, 1993 Cavalier station wagon purchased in 2002, had to pay my folks back for it too. Yay entitlement?

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Bunzilla
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

does she think this makes her look good? "i started sobbing in the middle of a car dealership because I'm a spoiled brat. wHaTs YoUr FaVoRitE cAr GuYs??"

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María Hermida
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is she showing a photo of her "chichi" to speak about a car?

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Matt Hollis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My favorite would be the one i worked for and was actually mine and not my mums car that i borrowed

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cinnabunn780
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First of all why does car type matter? It's a functioning car with functioning engines, it's all the same. Your parents work hard and they get to choose which car they buy you, be grateful for any kind of car. And crying so loud in the middle of the store just to get a car to flex on your friends... that's kinda immature...

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Kim Lorton
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Lets pose in my new car snd ooooh! Let me sit like with legs wide open! Ooooh! Look at my new car!

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T J
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone that I drive. Currently it's a 18 year old ford

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BabaBizzle
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wish this anorexic c*** would get run over by her believed BMW!

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Layla Corman
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's very sad that social media has become this. A haven for people desperate for likes from strangers.

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d bradley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wtf is wrong with my parents. they never bought me a BMW or any other car. no wonder i just sit and read these stupid postings

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Rachael Kennedy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

smh if you were my daughter and threw a s**t like that Id walk out and buy you NOTHING you ungrateful lil bitch ...... and Id make ya catch the bus home and leave ya ass at the bus depo .. def wouldnt cave into your tanty demands what do ya think your on "my sweet 16" wkith rich buy me anything parents or something?

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Mewton’s Third Paw
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like this is the most normal one in that it seems like it happened and it’s about a kid wanting a better name brand car, which is common among brats. She’s probably not lying. If that pic isn’t photoshopped, then I see little wrong here. Just an annoying bratty girl who likes her car.

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Lisa Emore
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow I think you're diving a little bit too deep into that happy texting

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Ivana
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Parents should buy teenagers expensive cars. They are going to wreck it, and if you got them a sports car, that wreck may also result in their death or the death of someone else. Help your kids get their first car, reliable, safe, used. Then they can use that car to drive to their job where they can save up to buy a different one if they want, or the replacement car for the used car you bought them and they trashed.

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Ivana
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bored Panda never lets me edit my posts! Shouldn't* Parent shouldn't buy teenager expensive cars. GOD DANG my inability to check my work before I post. I shall never learn!. Bored Panda, why won't you let me edit my posts? The SHAME!!!

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Allen Lavine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well my kid would of got a bus pass you not paying for it so get what I buy

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A Head
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm 50, and every favorite car I've had has been a base model Toyota. Affordable and reliable.

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Eric George
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am not sure which kind of person I dislike more: Someone who would complain about the make of a *free car*, or someone who would buy the more expensive car for that person.

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Capelli rosa e patate
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Your parents bought your car. That in itself is huge you ungrateful chicken you!

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MRSS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ok my dream car has always been a BMW M3!!! Year or how old never mattered to me at all. My first car was a Early 1990's, first generation Hyundai Elantra, Red, 5spd and beat the f**k up. I drove mom's car the first few years I had my license so I can save to by above mentioned Bone. I junked it within 2 months due to mechanical problems. Since then I have owned and worked my 45yr old ass off for any vehicle that I've owned( Thank you Mommy and Daddy for making my sister learn humility and values and responsibilities). I now own my dream car, a 1997 BMW M3 E36, yes you read that correctly a 1997 that was my Dad's and is now mine since he passed away 16yrs ago. Continue reply

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MRSS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was driven occasionally for a couple year by my Mom and I decided to buy it from her for Book Value 3yrs ago for Kelly Blue Book price for the highest price on top of an extra $5,000.00 for exceptional condition and it being a rare version. So I basically paid My Mom almost $20,000.00 for my dream car that she didn't want any money from me at all. I saved and scrimped when with out the popular, in items or clothes or cellphones so that I can get the things I covet the most. And again I would never have been able to without both of my parents handing my sister and I everything and anything we wanted whenever we wanted. Ugh read the next reply for my ending rambling comment

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Zena Marsh
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why are you wearing just underwear? Can't afford clothes, but can drive a flashy car?

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Valley Girl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So she got her first Brazilian wax before her first car? Go mom!

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A Random Panda
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So you threw a temper tantrum and got another care. BTdubs, I don't think anybody thought you were cool.

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Car addict
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

im WORKING to buy a 03 nissan 350z thats like 2k and im happy with it, i hate the people that brag about having a nice expensive car when something as simple as a nissan or toyota is good its self, for example: pandem-1-6...08db2d.jpg pandem-1-603658c08db2d.jpg

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Mewton’s Third Paw
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So it’s okay to brag about a Nissan but not something outside of your personal budget? That’s like the definition of being a hater.

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Aria Whitaker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Her use of the word "mum" lets me know this was almost certainly NOT in America. It is extremely uncommon for Americans to call their mothers "mum". Mom, momma, ma, mommy or mama, yes. But "mum"? Nope. Its just one of those words like calling an elevator a "lift" or calling cookies "biscuits" that always let me know they are non-American.

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#15

You Lose Touch So Fast

You Lose Touch So Fast

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Ryan Deschanel
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, it is true, and really annoying. I am French, but sometimes I use English words because I cannot remember the French ones.

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#16

It’s So Annoying, Especially Because It’s Daily

It’s So Annoying, Especially Because It’s Daily

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They forgot to precise "roll my BEAUTIFUL eyes (did I mentioned the fact that I had BEAUTIFUL eyes?) and walk away".

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Unfortunately, as we already discussed, this produces the opposite effects. However, it is possible that even though you dislike seeing humblebragging in others, you feel that you’ve got no choice but to model the behavior of people in your network who use this strategy. But the Harvard-UNC study suggests you need to fight off this impulse. 

#17

So Embarrassing

So Embarrassing

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Lauren Caswell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sooo embarrassing.....that you feel the need to pretend to react for likes. Let your dancing speak itself, smh

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#18

This Is The Very Definition Of Humble Brag

This Is The Very Definition Of Humble Brag

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LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone with one comma in their account isn’t broke... but two commas! And do they have Wells Fargo in Dubai. No, really, this is from Warren Buffet in Omaha, right!

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#19

She Made Up A Story In Order To Flex

She Made Up A Story In Order To Flex

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#20

University Is So Wierd

University Is So Wierd

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N G
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's nothing. Bored Panda just entered my comments into a contest and i won $501

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When you think about it, no wonder so many humblebraggers reveal their true colors online. Social media is a lot to blame for this.

As writer Roxanne Batty pointed out, Zuckerberg, for example, promised Facebook would "give people the power to share and make the world more open and connected." Systrom, a year after starting Instagram, described the platform as "a storytelling service…the way you go out in the world and tell a story about your life." Not to be outshone, Snapchat took this rhetoric one step further, their original mission being to "empower people to express themselves, live in the moment, learn about the world, and have fun together."

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It all may sound lovely, but people have taken these slogans to the extreme.

#21

Ughhh, Im Sooeee Bad At Drawing

Ughhh, Im Sooeee Bad At Drawing

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How I understand it: what he drew was the eye on the right, but because people like him and don't want him to feel bad, they pretend his drawing to be as good as the one on the left. That's my headcanonical explanation and I don't want any facts or logical explanation to divert me from it.

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#22

A Humblebrag Of The Finest Quality

A Humblebrag Of The Finest Quality

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Serial pacifist
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, just a few more inches short of being secure, those darn two inches down there...

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#23

Good On You For Being Fluent In 4 Languages

Good On You For Being Fluent In 4 Languages

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Consider Instagram. The platform focuses on images, the perfect breeding ground for the infamous humblebrag. "Selfies, the bread and butter of the network, are a source of bragging in their own right. But to downplay this outright display of narcissism, they are now combined with heartfelt captions," Batty said.

#24

What She Said: Happy Mother’s Day, Ugly!

What She Said: Happy Mother’s Day, Ugly!

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#25

Girl I Went To School With Always Posts Dumb Things Like This

Girl I Went To School With Always Posts Dumb Things Like This

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#26

Humblebrag

Humblebrag

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#27

Self Explanatory

Self Explanatory

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you precisely know how much the items you have with you are worth, then you're insecure about being rich.

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"Look at this amazing shot of me where my skin and hair are flawless! But oops, I actually wanted to talk about how life is a struggle and being a social media influencer isn't all it's cracked up to be... #selfcare #love #mentalhealth." Sounds familiar? That's probably because you've seen this post a million times.

#28

*my Wife- That's Amazing

*my Wife- That's Amazing

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#29

Floyd Mayweather The King Of The Humblebrag

Floyd Mayweather The King Of The Humblebrag

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LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Way to take a proud moment in your son’s life and make it about you. My mom would be so proud.

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#30

Everybody Wants To Do Me Lmao!

Everybody Wants To Do Me Lmao!

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I'm 19, look at me, how unique I am, nobody ever was that age before me"

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"In a move to take some of the market share from Snapchat, Instastories also became part of the platform in 2016. These 24-hour windows provided a wealth of opportunities for a quick snappy humble brag (that disappears, so it’s all good). 'Oh, look at me with all my friends at this party! I should be studying for my law degree (at Harvard, whoops!) #FML #lifeishard.'"

The term itself was coined by the comedian Harris Wittels, a writer for the NBC series “Parks and Recreation,” who collects hundreds of these cockeyed chestnuts on his Twitter feed and in his new book, both called “Humblebrag.”

#34

Don’t Mind Me Just Getting My Iphones Mixed Up

Don’t Mind Me Just Getting My Iphones Mixed Up

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

By being unable to distinguish between his two phones, he admits to be a sheep for having bought both

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#35

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

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#38

I Wish I Could Be Unhealthy But I’m Just Too Fit!

I Wish I Could Be Unhealthy But I’m Just Too Fit!

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#40

Phew!! That Was A Close One

Phew!! That Was A Close One

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#41

Guys She's Struggling With Finding Herself

Guys She's Struggling With Finding Herself

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Serial pacifist
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think you should unite your parents' affiliations and be an English patient.

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#42

$4000 A Day? How Will He Eat?

$4000 A Day? How Will He Eat?

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#45

I’m Sure Your Sister Appreciates That Post

I’m Sure Your Sister Appreciates That Post

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#46

“Check Out How Many Guys Want Me!”

“Check Out How Many Guys Want Me!”

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#47

Mom, You're Making My Life So Hard!!

Mom, You're Making My Life So Hard!!

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#48

Girl On My Facebook

Girl On My Facebook

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#49

She Is Fed Up With All The Guys Giving Her Business Cards

She Is Fed Up With All The Guys Giving Her Business Cards

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Steffen Buchert
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If he gives you his business card, he probably wants to do business. And 3 clients in a month is pretty lame.

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#50

“I’m An Actor”

“I’m An Actor”

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like actors are the worst. They're bragging about it the whole time. Maybe there's a reason they were considered to be lower than prostitutes in ancient Greece.

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Note: this post originally had 88 images. It’s been shortened to the top 50 images based on user votes.