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Humblebragging — bragging masked by a complaint or humility — really infuriates people. Mainly because the disguise isn't fooling us.

A 2018 study from researchers at Harvard and the University of North Carolina Chapel Hill found that it is even worse than regular, straight-up self-promotion. The latter at least comes off as genuine!

However, some folks just can't help it. They let their insecurities get the best of them and put their false modesty on full display, ready to savor all the attention and recognition it might earn.

When that happens, they end up on a subreddit called r/HumbleBrag. The online community for shaming this pitiful self-presentation. Continue scrolling and check out some of its top posts.

"[Humblebragging] is such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing," study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School, said. "You think, as the humblebragger, that it's the best of both worlds, but what we show is that sincerity is actually the key ingredient."

Sezer and her team conducted a series of experiments, trying to determine how common humblebragging actually is and how others perceive it. They discovered that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they'd heard recently.

#2

Ah Yes

Ah Yes

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Sum Guy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reason they said Ex instead of specifics is because when being called out, they can claim it's just another ex

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The researchers then established that there are two distinct types of humblebrags. The first falls back on a complaint ("I hate that I look so young; even a 19-year-old hit on me!") while the second relies on humility ("Why do I always get asked to work on the most important assignment?"). The results showed that roughly 60% of the humblebrags people remembered fell into the complaint category.

#3

I Laughed More Than I Should’ve

I Laughed More Than I Should’ve

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Foxxy (The Original)
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My almost 7 year old has recently learnt how to do his buttons up and I am very proud. It’s not a race to see whose child is the best, the smartest, tallest, best looking etc.

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#4

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

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The researchers also carried out experiments to see how people responded to humblebrags, particularly focusing on the bragger's perceived likability and competence. They found that regular bragging was better on both counts, it at least comes off as genuine, Sezer explained. Interestingly, even complainers were more likable and seemed more competent than humblebraggers of any type.

#5

These People Are Cancer

These People Are Cancer

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#6

Loves His Niece

Loves His Niece

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"If you want to announce something, go with the brag and at least own your self-promotion and reap the rewards of being sincere, rather than losing in all dimensions," Sezer said.

It would be even better if there was someone to 'wingman' your boasting. "If someone brags for you, that's the best thing that can happen to you, because then you don't seem like you're bragging," Sezer added.

#7

Saw This In My Feed And Felt It Belonged Here

Saw This In My Feed And Felt It Belonged Here

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#8

Mum's Stretching The Truth

Mum's Stretching The Truth

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All the languages who disappeared without leaving a trace would like to have a word with your son.

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However, we may want to rethink our harsh criticism of humblebraggers. We may be doing it ourselves without realizing it. "We all do it, to some extent," Sezer said. "I hope I don't sound like I’m humblebragging when I talk about this research."

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#9

If Only There Were A Way To Prevent This From Happening

If Only There Were A Way To Prevent This From Happening

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#10

" Just A Kid In My Bedroom" Who Is Actually A God

" Just A Kid In My Bedroom" Who Is Actually A God

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Sarcastic Panda
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wait what the hell did I just read?? Harry got the right reaction tbh

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#11

Bible Belt Humblebrag

Bible Belt Humblebrag

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Serial pacifist
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, and posting it on Twitter so angels could see your deed and retweet it in heaven.

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Additional studies examined the causes of humblebragging; in other words, if this strategy is so bad, why do people engage in it at all? After all, many situations in life involve either complaining or bragging. The humblebrag, the authors discovered, occurs when people try to elicit both sympathy and admiration.

#15

You Lose Touch So Fast

You Lose Touch So Fast

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Ryan Deschanel
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, it is true, and really annoying. I am French, but sometimes I use English words because I cannot remember the French ones.

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Lauren Caswell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My sister is a native english speaker but fluent in french: years ago when she was at high school she won two scholarship trips with only a few weeks at home inbetween, to Noumeà and then to Clermont Ferrand for 6 months. The only english she used when there was emailing us back at home: the emails got more and more basic, until after several months she emailed me to clarify if airport was english for aeroport, or if she had made it (airport) Up, as she just couldn't remember!

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Esca Sav
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't think it's bragging much. I have problems handling two languages, but y'all should see my niece. Girl knows like five and I think loses her mind once in a while 😂

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Lauren Potts
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I know you commented weeks ago but I think they're talking about the person who said "it gets harder with 7"

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angelica H
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

this is kinda true tho. especially when your new to the language

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RadicalPebble
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

this isn't bragging, its just sharing your opinion. I see nothing wrong

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Phoenix
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I learned German a few years back, completely forgot everything except the numbers. Yet my default counting language is German, like I’ll just start counting in German during maths class and my teacher just stares at me weirdly until I realize I wasn’t using English.

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Alphabet Soupy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That’s wild! It’s the complete opposite for me, I still count in my native language, it’s way faster than subconsciously translating so I guess I just revert to how I learned to count.

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Vicky Zar
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I once asked my husband sleepily what time it is. He was like "hmmm?" We repeated it three times until I nearly shouted. Thats when it clicked in my brain and I realised I was speaking polish to my German husband. I still laugh about that one.

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Liz
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ok, if you can speak 7 languages...brag away. That's impressive.

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Nigel Rodgers
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly sometimes wish I could turn other languages of. It's so draining.

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Oskar vanZandt
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm bilingual, have a mixed bag of an accent and am not bothered if I mix up words, so long as who I'm communicating with can understand me.

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Sanna Marilka
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is speaking two languages considered bragging? I live a bilingual life and this happens all the time. I call it semilingual (because in Finnish it sounds funny).

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Roxy Eastland
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are people that speak this many languages, for example in areas of India, with both parents from different types of India, already there's the local language, the language for mum's family, the language for dad's family, Hindi for officialdom etc, and English. That's five just learnt as that person grows up. Then they might take a language or two at school. And I bet they could easily start losing vocab in one they don't use at much. I don't see this as a humble brag at all, just a comment.

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C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only way to counteract this is by using all your languages frequently, extensively, every day. It's a lot to keep up with. The only way I've been able to fight against it is, if I'm in an English speaking environment, my home environment is in another language - reading, writing, entertainment, etc. Learned that from my friends who spoke Spanish at home, English in the outer world. Kind of dual immersion, I guess. Then you have a problem with code switching, but you deal.

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Fixin'Ta
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's called "code switching" -- my husband does this between Norwegian and English when he's talking with his parents (Norwegians living in the States). But the humblebrag about the 7 languages -- ugh.

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marianne eliza
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm getting old and I mix English, Spanish, and German in a single sentence. Not because I want to it's just that some nouns and verbs are easier in other languages.

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CatWoman312
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This doesn’t really belong here. People who speak 2 languages do experience this as well.

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InfectedVoice
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

English but from Italian parents who spoke Italian growing up but mostly speak English now, I will lost the Italian if I don't practice with time but English never goes anywhere.

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Mewton’s Third Paw
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I genuinely agree with the lower half though. My language skills just get worse over time in both lol

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Barbara
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Spanish is my native language. I also used to speak English. I've been living in Germany for three years now and I can't speak English anymore. When I try it just comes out a weird mix of english and german.

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Xylle Flora
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I speak three languages, and there are words in them that I can't define in another language (this mostly happens with Hindi because English and French are kind of similar.)

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Aamna Shah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't think that's humble bragging. It happens sometimes.

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Draco Malfoy
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3 years ago

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Marcellus the Third
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think this is just practical observation. In Russia and the US/Aus/UK you're not considered limited for only speaking one language, in much of the rest of the world... not so much. Much of Africa and Asia speaks 3--4 languages. If you learn one romance language (spanish, italian, french, portuguese, romansch, romanian) then stop using it frequently and learn another, you'll find the first one "overwritten". Similar for say danish/dutch/german, where you'll additionally mix up genders.

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Marylen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Only Anglophones can see 'speaking two languages' as a brag! This is a reality for a lot of bilinguals and it sucks!

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Bender Bending Rodríguez
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is just a very used joke. It only works in English, doesn't work in two other languages I can speak.

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Full of Giggles
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3 years ago

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Lauren Caswell
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Come now no need for that. We all have trials and I'm sorry for yours. I had to relearn how to walk(not for the first time given I have spinabifida), speak, use the loo, everything really after a coma, intestines half removed etc, 3 years ago, but I don't begrudge anyone who hasn't had to do that: they no doubt have had struggles of their own to deal with. Nb this isn't a pity party, I'm just trying to say that we all take things for granted that others struggle to attain. I'm truly sorry for the awful barrage of medical events you suffered, and applaud your resilience in working hard to recover your language, and I really am being genuine when I say this :)

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#16

It’s So Annoying, Especially Because It’s Daily

It’s So Annoying, Especially Because It’s Daily

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They forgot to precise "roll my BEAUTIFUL eyes (did I mentioned the fact that I had BEAUTIFUL eyes?) and walk away".

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Unfortunately, as we already discussed, this produces the opposite effects. However, it is possible that even though you dislike seeing humblebragging in others, you feel that you’ve got no choice but to model the behavior of people in your network who use this strategy. But the Harvard-UNC study suggests you need to fight off this impulse. 

#17

So Embarrassing

So Embarrassing

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Lauren Caswell
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sooo embarrassing.....that you feel the need to pretend to react for likes. Let your dancing speak itself, smh

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#18

This Is The Very Definition Of Humble Brag

This Is The Very Definition Of Humble Brag

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LeighAnne Brown-Pedersen
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone with one comma in their account isn’t broke... but two commas! And do they have Wells Fargo in Dubai. No, really, this is from Warren Buffet in Omaha, right!

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#19

She Made Up A Story In Order To Flex

She Made Up A Story In Order To Flex

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#20

University Is So Wierd

University Is So Wierd

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N G
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's nothing. Bored Panda just entered my comments into a contest and i won $501

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When you think about it, no wonder so many humblebraggers reveal their true colors online. Social media is a lot to blame for this.

As writer Roxanne Batty pointed out, Zuckerberg, for example, promised Facebook would "give people the power to share and make the world more open and connected." Systrom, a year after starting Instagram, described the platform as "a storytelling service…the way you go out in the world and tell a story about your life." Not to be outshone, Snapchat took this rhetoric one step further, their original mission being to "empower people to express themselves, live in the moment, learn about the world, and have fun together."

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It all may sound lovely, but people have taken these slogans to the extreme.

#21

Ughhh, Im Sooeee Bad At Drawing

Ughhh, Im Sooeee Bad At Drawing

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How I understand it: what he drew was the eye on the right, but because people like him and don't want him to feel bad, they pretend his drawing to be as good as the one on the left. That's my headcanonical explanation and I don't want any facts or logical explanation to divert me from it.

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#22

A Humblebrag Of The Finest Quality

A Humblebrag Of The Finest Quality

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Serial pacifist
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, just a few more inches short of being secure, those darn two inches down there...

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#23

Good On You For Being Fluent In 4 Languages

Good On You For Being Fluent In 4 Languages

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Consider Instagram. The platform focuses on images, the perfect breeding ground for the infamous humblebrag. "Selfies, the bread and butter of the network, are a source of bragging in their own right. But to downplay this outright display of narcissism, they are now combined with heartfelt captions," Batty said.

#24

What She Said: Happy Mother’s Day, Ugly!

What She Said: Happy Mother’s Day, Ugly!

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#25

Girl I Went To School With Always Posts Dumb Things Like This

Girl I Went To School With Always Posts Dumb Things Like This

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#26

Humblebrag

Humblebrag

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#27

Self Explanatory

Self Explanatory

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you precisely know how much the items you have with you are worth, then you're insecure about being rich.

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"Look at this amazing shot of me where my skin and hair are flawless! But oops, I actually wanted to talk about how life is a struggle and being a social media influencer isn't all it's cracked up to be... #selfcare #love #mentalhealth." Sounds familiar? That's probably because you've seen this post a million times.

#28

*my Wife- That's Amazing

*my Wife- That's Amazing

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#29

Floyd Mayweather The King Of The Humblebrag

Floyd Mayweather The King Of The Humblebrag

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LeighAnne Brown-Pedersen
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Way to take a proud moment in your son’s life and make it about you. My mom would be so proud.

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#30

Everybody Wants To Do Me Lmao!

Everybody Wants To Do Me Lmao!

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I'm 19, look at me, how unique I am, nobody ever was that age before me"

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"In a move to take some of the market share from Snapchat, Instastories also became part of the platform in 2016. These 24-hour windows provided a wealth of opportunities for a quick snappy humble brag (that disappears, so it’s all good). 'Oh, look at me with all my friends at this party! I should be studying for my law degree (at Harvard, whoops!) #FML #lifeishard.'"

The term itself was coined by the comedian Harris Wittels, a writer for the NBC series “Parks and Recreation,” who collects hundreds of these cockeyed chestnuts on his Twitter feed and in his new book, both called “Humblebrag.”

#34

Don’t Mind Me Just Getting My Iphones Mixed Up

Don’t Mind Me Just Getting My Iphones Mixed Up

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

By being unable to distinguish between his two phones, he admits to be a sheep for having bought both

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#35

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

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#38

I Wish I Could Be Unhealthy But I’m Just Too Fit!

I Wish I Could Be Unhealthy But I’m Just Too Fit!

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#40

Phew!! That Was A Close One

Phew!! That Was A Close One

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#41

Guys She's Struggling With Finding Herself

Guys She's Struggling With Finding Herself

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Serial pacifist
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think you should unite your parents' affiliations and be an English patient.

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#42

$4000 A Day? How Will He Eat?

$4000 A Day? How Will He Eat?

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#45

I’m Sure Your Sister Appreciates That Post

I’m Sure Your Sister Appreciates That Post

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#46

“Check Out How Many Guys Want Me!”

“Check Out How Many Guys Want Me!”

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#47

Mom, You're Making My Life So Hard!!

Mom, You're Making My Life So Hard!!

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#48

Girl On My Facebook

Girl On My Facebook

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#49

She Is Fed Up With All The Guys Giving Her Business Cards

She Is Fed Up With All The Guys Giving Her Business Cards

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Steffen Buchert
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If he gives you his business card, he probably wants to do business. And 3 clients in a month is pretty lame.

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#50

“I’m An Actor”

“I’m An Actor”

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like actors are the worst. They're bragging about it the whole time. Maybe there's a reason they were considered to be lower than prostitutes in ancient Greece.

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Note: this post originally had 88 images. It’s been shortened to the top 50 images based on user votes.