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Humblebragging — bragging masked by a complaint or humility — really infuriates people. Mainly because the disguise isn't fooling us.

A 2018 study from researchers at Harvard and the University of North Carolina Chapel Hill found that it is even worse than regular, straight-up self-promotion. The latter at least comes off as genuine!

However, some folks just can't help it. They let their insecurities get the best of them and put their false modesty on full display, ready to savor all the attention and recognition it might earn.

When that happens, they end up on a subreddit called r/HumbleBrag. The online community for shaming this pitiful self-presentation. Continue scrolling and check out some of its top posts.

"[Humblebragging] is such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing," study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School, said. "You think, as the humblebragger, that it's the best of both worlds, but what we show is that sincerity is actually the key ingredient."

Sezer and her team conducted a series of experiments, trying to determine how common humblebragging actually is and how others perceive it. They discovered that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they'd heard recently.

#2

Ah Yes

Ah Yes

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Sum Guy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reason they said Ex instead of specifics is because when being called out, they can claim it's just another ex

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The researchers then established that there are two distinct types of humblebrags. The first falls back on a complaint ("I hate that I look so young; even a 19-year-old hit on me!") while the second relies on humility ("Why do I always get asked to work on the most important assignment?"). The results showed that roughly 60% of the humblebrags people remembered fell into the complaint category.

#3

I Laughed More Than I Should’ve

I Laughed More Than I Should’ve

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Foxxy (The Original)
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My almost 7 year old has recently learnt how to do his buttons up and I am very proud. It’s not a race to see whose child is the best, the smartest, tallest, best looking etc.

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Linus Nilsson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I haven"t seen my two year old in almost a year, but then again he did say that it would take him seven years to go to the next galaxy and back with his homemade rocket. When I was his age, I only went to Venus.

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Bobert Robertson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Linus Nilsson sounds like the name for a genius. I have no reason to doubt the authenticity of this claim.

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Keri O'Donnell
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I know a 2 year old who knows abcs and can count to 17...is that not normal?

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Konpat
Community Member
3 years ago

That's pathetic. My son was only 4 when he received the nobel peace prize.

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Marcellus the Third
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To be fair, he only got it for ending a war he had started when he was 2, so that was undeserved. I really felt that year mine should have won.

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Isabella
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is not as unreal as it may seem. Lots of autistic children read books at age of 3 or 4. Using full sentences, naming letters and counting to 10 is not that rare at age of 2.

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James016
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This, my son is autistic and could count to 100 at 2 and read at 3. It didn't mean he could understand what he was reading, that came with with being at school and us sitting down with him. His speech and language is not so great and like Foxxy's, he cant do his buttons up

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Beth Dykes
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My 2 yrr old knew her abcs but also tried to eat a cat turd. Lol

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Pamela Blue
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was chatting to a wife of a workmate and she was going on about how her son didn't study enough for an exam and missed graduating Summa Cum Laude. I commiserated with her and asked which college her son went to. He was in the 7th grade! It was all I could do not to burst out laughing!

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Susan Trevaskis-Owen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My sister taught me to read when I was 3 (not on purpose; we were playing school and well, I guess she was a good teacher!). On the other hand, I ate dirt until I was 7 so go figure.

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Chich
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hey! I just got into Harvard as well! You'd think they could afford better locks.

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Deanna Durben
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I could read at count when I was two... this might not be bragging depending on context

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Louloubelle
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you're going to humble brag about your kid being so smart, at least don't have misspellings. "Currntly"? Just sayin'

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Luka Hamer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The idea that they even have first honor s**t at school for toddlers disturbs me most

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The_tattered_hippie
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

my 5yo can’t recite the alphabet but he kicked the crap out of cancer. No 2 kids are the same. Lets stop holding children to some arbitrary standard that no one could possibly meet. We all have our strengths and shortcomings. Embrace both!

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Danny Bai
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But what if it was a former 3 year old and not even his/hers, but some random one he/she doesn't evem know?

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Julie
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is extremely normal and common for parents to brag on their kids. Of course! To them it is all amazing and makes them proud because for each parent, theirs is the best in the world. (about the above lady, that all may be true, but I imagine that every kid in class was also given a '1st honor', whatever that means, certainly NO preschool teacher would proclaim one child smarter than all the rest). Be proud but don't lie. My kid learned to ride his bike without training wheels at 4, but wasn't potty trained until 3 1/4... according to my sister that was too old because hers were all trained before 2. Each triumphant, I want to tell everyone...first time he blew a bubble, first time he whistled, first time he could snap his fingers. We should all celebrate.

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Piper McLean
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why do people have to run it in others faces that their child is “the best”

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Rukkia
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My 14 year old still cant tie his shoelaces. Who cares. Still a proud mama of a great kid.

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Debbie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My son was 3 and could count to 20 but he also coloured our grey and white cat mistys white bits with a green permanent marker and she let him as she was his best friend , advice never trust a quiet toddler

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Gaurav Beck
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh yeah! Well when I was 7 I made a time machine from table clock, n a drone I saw in chip n dale ,also made a electromagnet when I was 10 btw none of them worked for some technical issues Nd I might have blown off the whole house power

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Mishte Tine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Dayum. Great rebound. I remember going to the local pool with my fist kid - mother’s are so freaking competitive about pee and poop.

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Incitatus
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My son was born without most of his urethra. When his surgeon built him one, he could pee like a race horse. I'll be glad anytime to sit down and brag about my son's pee.

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Violet Smith
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I guess Baby didn't get her spelling skills from her parents.

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Sol Connor
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Tbf, my kid had 100 words by age 1 and ai’d tell anyone that would listen. My Dad always thought I was exaggerating until he came to visit and they had a full conversation. I think it’s natural to want to share cool things your kids do.

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Miriam Brose
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, I actually knew a girl who could talk full sentences at 1½ years. Her mother work(ed) in a kindergarten and therefore taught her early on.

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pusheen buttercup
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It could be a misunderstanding. I'd be proud of pretty much anything they learn at that age, I'm just glad I haven't f****d up yet!

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Mockster
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3 years ago

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My son is 2.5 years old and he knows his ABC's, can count 1-30, knows all his shapes , colors, animals and we even just started working on telling time and writing. He loves to learn and its called working with kids so yes it is possible .

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bryguy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

lol @ you humble bragging on an article about laughing at people who humble brag

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#4

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

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The researchers also carried out experiments to see how people responded to humblebrags, particularly focusing on the bragger's perceived likability and competence. They found that regular bragging was better on both counts, it at least comes off as genuine, Sezer explained. Interestingly, even complainers were more likable and seemed more competent than humblebraggers of any type.

#5

These People Are Cancer

These People Are Cancer

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#6

Loves His Niece

Loves His Niece

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"If you want to announce something, go with the brag and at least own your self-promotion and reap the rewards of being sincere, rather than losing in all dimensions," Sezer said.

It would be even better if there was someone to 'wingman' your boasting. "If someone brags for you, that's the best thing that can happen to you, because then you don't seem like you're bragging," Sezer added.

#7

Saw This In My Feed And Felt It Belonged Here

Saw This In My Feed And Felt It Belonged Here

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#8

Mum's Stretching The Truth

Mum's Stretching The Truth

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All the languages who disappeared without leaving a trace would like to have a word with your son.

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However, we may want to rethink our harsh criticism of humblebraggers. We may be doing it ourselves without realizing it. "We all do it, to some extent," Sezer said. "I hope I don't sound like I’m humblebragging when I talk about this research."

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#9

If Only There Were A Way To Prevent This From Happening

If Only There Were A Way To Prevent This From Happening

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#10

" Just A Kid In My Bedroom" Who Is Actually A God

" Just A Kid In My Bedroom" Who Is Actually A God

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Sarcastic Panda
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wait what the hell did I just read?? Harry got the right reaction tbh

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#11

Bible Belt Humblebrag

Bible Belt Humblebrag

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Serial pacifist
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, and posting it on Twitter so angels could see your deed and retweet it in heaven.

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Additional studies examined the causes of humblebragging; in other words, if this strategy is so bad, why do people engage in it at all? After all, many situations in life involve either complaining or bragging. The humblebrag, the authors discovered, occurs when people try to elicit both sympathy and admiration.

#15

You Lose Touch So Fast

You Lose Touch So Fast

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Ryan Deschanel
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, it is true, and really annoying. I am French, but sometimes I use English words because I cannot remember the French ones.

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#16

It’s So Annoying, Especially Because It’s Daily

It’s So Annoying, Especially Because It’s Daily

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They forgot to precise "roll my BEAUTIFUL eyes (did I mentioned the fact that I had BEAUTIFUL eyes?) and walk away".

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Unfortunately, as we already discussed, this produces the opposite effects. However, it is possible that even though you dislike seeing humblebragging in others, you feel that you’ve got no choice but to model the behavior of people in your network who use this strategy. But the Harvard-UNC study suggests you need to fight off this impulse. 

#17

So Embarrassing

So Embarrassing

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Lauren Caswell
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sooo embarrassing.....that you feel the need to pretend to react for likes. Let your dancing speak itself, smh

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#18

This Is The Very Definition Of Humble Brag

This Is The Very Definition Of Humble Brag

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LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone with one comma in their account isn’t broke... but two commas! And do they have Wells Fargo in Dubai. No, really, this is from Warren Buffet in Omaha, right!

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#19

She Made Up A Story In Order To Flex

She Made Up A Story In Order To Flex

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#20

University Is So Wierd

University Is So Wierd

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N G
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's nothing. Bored Panda just entered my comments into a contest and i won $501

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When you think about it, no wonder so many humblebraggers reveal their true colors online. Social media is a lot to blame for this.

As writer Roxanne Batty pointed out, Zuckerberg, for example, promised Facebook would "give people the power to share and make the world more open and connected." Systrom, a year after starting Instagram, described the platform as "a storytelling service…the way you go out in the world and tell a story about your life." Not to be outshone, Snapchat took this rhetoric one step further, their original mission being to "empower people to express themselves, live in the moment, learn about the world, and have fun together."

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It all may sound lovely, but people have taken these slogans to the extreme.

#21

Ughhh, Im Sooeee Bad At Drawing

Ughhh, Im Sooeee Bad At Drawing

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How I understand it: what he drew was the eye on the right, but because people like him and don't want him to feel bad, they pretend his drawing to be as good as the one on the left. That's my headcanonical explanation and I don't want any facts or logical explanation to divert me from it.

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#22

A Humblebrag Of The Finest Quality

A Humblebrag Of The Finest Quality

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Serial pacifist
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, just a few more inches short of being secure, those darn two inches down there...

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#23

Good On You For Being Fluent In 4 Languages

Good On You For Being Fluent In 4 Languages

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Consider Instagram. The platform focuses on images, the perfect breeding ground for the infamous humblebrag. "Selfies, the bread and butter of the network, are a source of bragging in their own right. But to downplay this outright display of narcissism, they are now combined with heartfelt captions," Batty said.

#24

What She Said: Happy Mother’s Day, Ugly!

What She Said: Happy Mother’s Day, Ugly!

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#25

Girl I Went To School With Always Posts Dumb Things Like This

Girl I Went To School With Always Posts Dumb Things Like This

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#26

Humblebrag

Humblebrag

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#27

Self Explanatory

Self Explanatory

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you precisely know how much the items you have with you are worth, then you're insecure about being rich.

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"Look at this amazing shot of me where my skin and hair are flawless! But oops, I actually wanted to talk about how life is a struggle and being a social media influencer isn't all it's cracked up to be... #selfcare #love #mentalhealth." Sounds familiar? That's probably because you've seen this post a million times.

#28

*my Wife- That's Amazing

*my Wife- That's Amazing

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#29

Floyd Mayweather The King Of The Humblebrag

Floyd Mayweather The King Of The Humblebrag

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LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Way to take a proud moment in your son’s life and make it about you. My mom would be so proud.

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#30

Everybody Wants To Do Me Lmao!

Everybody Wants To Do Me Lmao!

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I'm 19, look at me, how unique I am, nobody ever was that age before me"

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"In a move to take some of the market share from Snapchat, Instastories also became part of the platform in 2016. These 24-hour windows provided a wealth of opportunities for a quick snappy humble brag (that disappears, so it’s all good). 'Oh, look at me with all my friends at this party! I should be studying for my law degree (at Harvard, whoops!) #FML #lifeishard.'"

The term itself was coined by the comedian Harris Wittels, a writer for the NBC series “Parks and Recreation,” who collects hundreds of these cockeyed chestnuts on his Twitter feed and in his new book, both called “Humblebrag.”

#34

Don’t Mind Me Just Getting My Iphones Mixed Up

Don’t Mind Me Just Getting My Iphones Mixed Up

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

By being unable to distinguish between his two phones, he admits to be a sheep for having bought both

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#35

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

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#38

I Wish I Could Be Unhealthy But I’m Just Too Fit!

I Wish I Could Be Unhealthy But I’m Just Too Fit!

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#40

Phew!! That Was A Close One

Phew!! That Was A Close One

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#41

Guys She's Struggling With Finding Herself

Guys She's Struggling With Finding Herself

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Serial pacifist
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think you should unite your parents' affiliations and be an English patient.

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#42

$4000 A Day? How Will He Eat?

$4000 A Day? How Will He Eat?

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#45

I’m Sure Your Sister Appreciates That Post

I’m Sure Your Sister Appreciates That Post

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#46

“Check Out How Many Guys Want Me!”

“Check Out How Many Guys Want Me!”

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#47

Mom, You're Making My Life So Hard!!

Mom, You're Making My Life So Hard!!

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#48

Girl On My Facebook

Girl On My Facebook

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#49

She Is Fed Up With All The Guys Giving Her Business Cards

She Is Fed Up With All The Guys Giving Her Business Cards

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Steffen Buchert
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If he gives you his business card, he probably wants to do business. And 3 clients in a month is pretty lame.

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#50

“I’m An Actor”

“I’m An Actor”

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like actors are the worst. They're bragging about it the whole time. Maybe there's a reason they were considered to be lower than prostitutes in ancient Greece.

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Note: this post originally had 88 images. It’s been shortened to the top 50 images based on user votes.