ADVERTISEMENT

Humblebragging — bragging masked by a complaint or humility — really infuriates people. Mainly because the disguise isn't fooling us.

A 2018 study from researchers at Harvard and the University of North Carolina Chapel Hill found that it is even worse than regular, straight-up self-promotion. The latter at least comes off as genuine!

However, some folks just can't help it. They let their insecurities get the best of them and put their false modesty on full display, ready to savor all the attention and recognition it might earn.

When that happens, they end up on a subreddit called r/HumbleBrag. The online community for shaming this pitiful self-presentation. Continue scrolling and check out some of its top posts.

"[Humblebragging] is such a common phenomenon. All of us know some people in our lives, whether in social media or in the workplace, who do this annoying thing," study author Ovul Sezer, an assistant professor of organizational behavior at UNC’s Kenan-Flagler Business School, said. "You think, as the humblebragger, that it's the best of both worlds, but what we show is that sincerity is actually the key ingredient."

Sezer and her team conducted a series of experiments, trying to determine how common humblebragging actually is and how others perceive it. They discovered that humblebragging is everywhere: Out of 646 people surveyed, 70% could recall a humblebrag they'd heard recently.

#2

Ah Yes

Ah Yes

reddit.com Report

Add photo comments
POST
wandiledludlu avatar
Sum Guy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reason they said Ex instead of specifics is because when being called out, they can claim it's just another ex

View More Replies...
View more commentsArrow down menu

The researchers then established that there are two distinct types of humblebrags. The first falls back on a complaint ("I hate that I look so young; even a 19-year-old hit on me!") while the second relies on humility ("Why do I always get asked to work on the most important assignment?"). The results showed that roughly 60% of the humblebrags people remembered fell into the complaint category.

#3

I Laughed More Than I Should’ve

I Laughed More Than I Should’ve

reddit.com Report

Add photo comments
POST
james_fox1984 avatar
Foxxy (The Original)
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My almost 7 year old has recently learnt how to do his buttons up and I am very proud. It’s not a race to see whose child is the best, the smartest, tallest, best looking etc.

View More Replies...
View more commentsArrow down menu
#4

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

Woman Got Called Out In A Facebook Group For Humblebragging About Paying For Someone’s Burger And Fries

reddit.com Report

ADVERTISEMENT

The researchers also carried out experiments to see how people responded to humblebrags, particularly focusing on the bragger's perceived likability and competence. They found that regular bragging was better on both counts, it at least comes off as genuine, Sezer explained. Interestingly, even complainers were more likable and seemed more competent than humblebraggers of any type.

#5

These People Are Cancer

These People Are Cancer

reddit.com Report

#6

Loves His Niece

Loves His Niece

reddit.com Report

"If you want to announce something, go with the brag and at least own your self-promotion and reap the rewards of being sincere, rather than losing in all dimensions," Sezer said.

It would be even better if there was someone to 'wingman' your boasting. "If someone brags for you, that's the best thing that can happen to you, because then you don't seem like you're bragging," Sezer added.

#7

Saw This In My Feed And Felt It Belonged Here

Saw This In My Feed And Felt It Belonged Here

reddit.com Report

#8

Mum's Stretching The Truth

Mum's Stretching The Truth

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All the languages who disappeared without leaving a trace would like to have a word with your son.

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT

However, we may want to rethink our harsh criticism of humblebraggers. We may be doing it ourselves without realizing it. "We all do it, to some extent," Sezer said. "I hope I don't sound like I’m humblebragging when I talk about this research."

ADVERTISEMENT
#9

If Only There Were A Way To Prevent This From Happening

If Only There Were A Way To Prevent This From Happening

reddit.com Report

#10

" Just A Kid In My Bedroom" Who Is Actually A God

" Just A Kid In My Bedroom" Who Is Actually A God

reddit.com Report

Add photo comments
POST
padmeb avatar
Sarcastic Panda
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wait what the hell did I just read?? Harry got the right reaction tbh

View More Replies...
View more commentsArrow down menu
#11

Bible Belt Humblebrag

Bible Belt Humblebrag

reddit.com Report

Add photo comments
POST
ner_diz avatar
Serial pacifist
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, and posting it on Twitter so angels could see your deed and retweet it in heaven.

View More Replies...
View more commentsArrow down menu

Additional studies examined the causes of humblebragging; in other words, if this strategy is so bad, why do people engage in it at all? After all, many situations in life involve either complaining or bragging. The humblebrag, the authors discovered, occurs when people try to elicit both sympathy and admiration.

#15

You Lose Touch So Fast

You Lose Touch So Fast

reddit.com Report

Add photo comments
POST
ryandeschanel avatar
Ryan Deschanel
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, it is true, and really annoying. I am French, but sometimes I use English words because I cannot remember the French ones.

View More Replies...
View more commentsArrow down menu
#16

It’s So Annoying, Especially Because It’s Daily

It’s So Annoying, Especially Because It’s Daily

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They forgot to precise "roll my BEAUTIFUL eyes (did I mentioned the fact that I had BEAUTIFUL eyes?) and walk away".

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT

Unfortunately, as we already discussed, this produces the opposite effects. However, it is possible that even though you dislike seeing humblebragging in others, you feel that you’ve got no choice but to model the behavior of people in your network who use this strategy. But the Harvard-UNC study suggests you need to fight off this impulse. 

#17

So Embarrassing

So Embarrassing

reddit.com Report

Add photo comments
POST
laurencaswell4 avatar
Lauren Caswell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sooo embarrassing.....that you feel the need to pretend to react for likes. Let your dancing speak itself, smh

View More Replies...
View more commentsArrow down menu
#18

This Is The Very Definition Of Humble Brag

This Is The Very Definition Of Humble Brag

reddit.com Report

Add photo comments
POST
leighannebrown-pedersen avatar
LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone with one comma in their account isn’t broke... but two commas! And do they have Wells Fargo in Dubai. No, really, this is from Warren Buffet in Omaha, right!

View More Replies...
View more commentsArrow down menu
#19

She Made Up A Story In Order To Flex

She Made Up A Story In Order To Flex

reddit.com Report

#20

University Is So Wierd

University Is So Wierd

2 years ago Report

Add photo comments
POST
ng avatar
N G
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's nothing. Bored Panda just entered my comments into a contest and i won $501

View More Replies...
View more commentsArrow down menu

When you think about it, no wonder so many humblebraggers reveal their true colors online. Social media is a lot to blame for this.

As writer Roxanne Batty pointed out, Zuckerberg, for example, promised Facebook would "give people the power to share and make the world more open and connected." Systrom, a year after starting Instagram, described the platform as "a storytelling service…the way you go out in the world and tell a story about your life." Not to be outshone, Snapchat took this rhetoric one step further, their original mission being to "empower people to express themselves, live in the moment, learn about the world, and have fun together."

ADVERTISEMENT

It all may sound lovely, but people have taken these slogans to the extreme.

#21

Ughhh, Im Sooeee Bad At Drawing

Ughhh, Im Sooeee Bad At Drawing

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How I understand it: what he drew was the eye on the right, but because people like him and don't want him to feel bad, they pretend his drawing to be as good as the one on the left. That's my headcanonical explanation and I don't want any facts or logical explanation to divert me from it.

View More Replies...
View more commentsArrow down menu
#22

A Humblebrag Of The Finest Quality

A Humblebrag Of The Finest Quality

reddit.com Report

Add photo comments
POST
ner_diz avatar
Serial pacifist
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, just a few more inches short of being secure, those darn two inches down there...

View More Replies...
View more commentsArrow down menu
#23

Good On You For Being Fluent In 4 Languages

Good On You For Being Fluent In 4 Languages

reddit.com Report

Add photo comments
POST
padmeb avatar
popapach avatar
troufaki13
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Being fluent doesn't mean you can't make mistakes. I even make mistakes in my native language

juliajuhas avatar
JuJu
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Fluent...I know people who claim to be fluent because they know more than 4 sentences in a language.

anne_juergens avatar
I’m A Black Cat
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Me too. Knew a girl who literally knew 10 words in French and declared it enough to be declared "intermediate" on her resume

Load More Replies...
leodomitrix avatar
Leo Domitrix
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do wish people stopped assuming American (US) citizens don't speak more than one language. First of all, our education systems do not demand we learn a second one fluently, let alone a third, but... SECOND of all, many of us do speak more than one. Or some of a second and/or third. Yes, I'm cranky, but this stereotype bugs me, as a child of a multilingual parent.

c_s_e_ avatar
C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, I seem to remember having to choose between 2 years of Spanish, French, German, or Russian for my language courses and I went to public school. To this day, I have difficulty speaking German, but I can read it and understand it spoken to me (some of the time).

Load More Replies...
franziska-eller avatar
Konpat
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Fluent in 4 languages and still doesn't get the grammar right.

ariawhitaker avatar
Aria Whitaker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Your being fluent in other languages does not change the fact that you were wrong in English, though? You being condescending when corrected only makes YOU look like the douche, in any language.

jflatt244 avatar
Watching
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And yet doesn't know the difference between your and you're.

aamna14here avatar
Aamna Shah
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think you need to understand that a lot of Americans sneer at immigrants and refugees for not being fluent English speakers and it's always contextualized within the 'you're inferior to us folks' and that's the only context in which people respond in this way. If Americans stop random people for speaking Spanish or Arabic and demand they speak English because they're in the US even while they're having conversations among themselves, it comes from a place of privilege and entitlement. When someone uses language as a tool to demean others and their heritage, there is nothing wrong with telling them that it's much more difficult to speak multiple languages imperfectly than a single one.

kathrynbaylis_2 avatar
Kathryn Baylis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you don’t know “you’re” from “your”, you’re not as fluent as you think. Just try switching a contraction for a possessive tense, and vice-versa, in another language and see how far you get.

lizbeth-martin1992 avatar
Liz
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Speaking 4 languages is something to be proud of. And grammar mistakes happen. Especially if you're learning a language from other native speakers and way too many native speakers make that same mistake. I've had to unlearn bad grammar that I learned from native speakers and it does piss me off if someone is a jerk about it. Just correct and move on, no need to be condescending.

chinmayeekalghatgi avatar
Chinmayee Kalghatgi
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Some people know and speak 4 languages (take my poor grandma’s experience of learning laanguages for scratch because of marraige) because of which at least 2 or 3 of them are not spoken with fluent grammar.

amandacrnilsson avatar
DogMom
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Love this one. So true. A lot of people who aren’t native English speakers will make these kinds of mistakes. Knowing the difference between your and you’re isn’t a huge accomplishment but being multilingual is.

johnc_1 avatar
John C
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In places like Switzerland, knowing 2+ languages doesn't make you special, nor is it considered a huge accomplishment. It's the culture, man.

Load More Replies...
sarahsimons avatar
Sarah Simons
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only language I know is english and for goodness sake, i talk like i took four duolingo lessons on it an hour before i met up with you.

helenglevy avatar
Bunzilla
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

can we stop using these generalizations about americans, please? It could be just "my friend". i don't even understand why it's used like that in this context. like, what does their nationality have to do with correcting your grammar

stacy avatar
Fixin'Ta
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't care how fluent you are in how many languages, good grammar and spelling still matter. In all of them.

willowanderson avatar
BlueReaper
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What’s the point in being fluent in 4 languages if you can’t write them correctly?

johnc_1 avatar
John C
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Would ya say your fluency in those other languages is better or worse than your English?

View More Replies...
View more commentsArrow down menu

Consider Instagram. The platform focuses on images, the perfect breeding ground for the infamous humblebrag. "Selfies, the bread and butter of the network, are a source of bragging in their own right. But to downplay this outright display of narcissism, they are now combined with heartfelt captions," Batty said.

#24

What She Said: Happy Mother’s Day, Ugly!

What She Said: Happy Mother’s Day, Ugly!

reddit.com Report

#25

Girl I Went To School With Always Posts Dumb Things Like This

Girl I Went To School With Always Posts Dumb Things Like This

reddit.com Report

#26

Humblebrag

Humblebrag

reddit.com Report

See Also on Bored Panda
#27

Self Explanatory

Self Explanatory

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you precisely know how much the items you have with you are worth, then you're insecure about being rich.

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
See Also on Bored Panda

"Look at this amazing shot of me where my skin and hair are flawless! But oops, I actually wanted to talk about how life is a struggle and being a social media influencer isn't all it's cracked up to be... #selfcare #love #mentalhealth." Sounds familiar? That's probably because you've seen this post a million times.

#28

*my Wife- That's Amazing

*my Wife- That's Amazing

reddit.com Report

#29

Floyd Mayweather The King Of The Humblebrag

Floyd Mayweather The King Of The Humblebrag

reddit.com Report

Add photo comments
POST
leighannebrown-pedersen avatar
LeighAnne Brown-Pedersen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Way to take a proud moment in your son’s life and make it about you. My mom would be so proud.

View More Replies...
View more commentsArrow down menu
#30

Everybody Wants To Do Me Lmao!

Everybody Wants To Do Me Lmao!

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I'm 19, look at me, how unique I am, nobody ever was that age before me"

View More Replies...
View more commentsArrow down menu

"In a move to take some of the market share from Snapchat, Instastories also became part of the platform in 2016. These 24-hour windows provided a wealth of opportunities for a quick snappy humble brag (that disappears, so it’s all good). 'Oh, look at me with all my friends at this party! I should be studying for my law degree (at Harvard, whoops!) #FML #lifeishard.'"

The term itself was coined by the comedian Harris Wittels, a writer for the NBC series “Parks and Recreation,” who collects hundreds of these cockeyed chestnuts on his Twitter feed and in his new book, both called “Humblebrag.”

#34

Don’t Mind Me Just Getting My Iphones Mixed Up

Don’t Mind Me Just Getting My Iphones Mixed Up

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

By being unable to distinguish between his two phones, he admits to be a sheep for having bought both

View More Replies...
View more commentsArrow down menu
#35

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

He Wasn't Event Trying To Flex, Guys. He's Just That Rich

reddit.com Report

See Also on Bored Panda
#38

I Wish I Could Be Unhealthy But I’m Just Too Fit!

I Wish I Could Be Unhealthy But I’m Just Too Fit!

reddit.com Report

#40

Phew!! That Was A Close One

Phew!! That Was A Close One

reddit.com Report

#41

Guys She's Struggling With Finding Herself

Guys She's Struggling With Finding Herself

reddit.com Report

Add photo comments
POST
ner_diz avatar
Serial pacifist
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think you should unite your parents' affiliations and be an English patient.

View More Replies...
View more commentsArrow down menu
#42

$4000 A Day? How Will He Eat?

$4000 A Day? How Will He Eat?

reddit.com Report

#45

I’m Sure Your Sister Appreciates That Post

I’m Sure Your Sister Appreciates That Post

reddit.com Report

#46

“Check Out How Many Guys Want Me!”

“Check Out How Many Guys Want Me!”

reddit.com Report

#47

Mom, You're Making My Life So Hard!!

Mom, You're Making My Life So Hard!!

reddit.com Report

See Also on Bored Panda
#48

Girl On My Facebook

Girl On My Facebook

3 years ago Report

#49

She Is Fed Up With All The Guys Giving Her Business Cards

She Is Fed Up With All The Guys Giving Her Business Cards

reddit.com Report

Add photo comments
POST
sb_6 avatar
Steffen Buchert
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If he gives you his business card, he probably wants to do business. And 3 clients in a month is pretty lame.

View More Replies...
View more commentsArrow down menu
#50

“I’m An Actor”

“I’m An Actor”

reddit.com Report

Add photo comments
POST
ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like actors are the worst. They're bragging about it the whole time. Maybe there's a reason they were considered to be lower than prostitutes in ancient Greece.

View More Replies...
View more commentsArrow down menu

Note: this post originally had 88 images. It’s been shortened to the top 50 images based on user votes.