It’s difficult to comprehend that less than 100 years ago or even less than the-lifetime-of-a-human-being ago, women weren’t recognized as being equal to men politically, socially, or economically. It was a ‘man’s world’, and while the social change is obvious, to this day, no country worldwide can claim to have achieved gender equality.

Switzerland finally granted women the right to vote in 1971, being one of the last countries in Europe to follow the example of New Zealand which granted women’s suffrage decades before that. But what wasn’t written on the paper hasn’t fully translated into equal reality. Swiss women earn roughly 20 percent less than men and the media is booming with news about women strikes for wage gap, violence prevention, and recognition. And the government seems to actually pay attention. Geneva took a daring step in gender mainstreaming by permanently replacing half of the informational signs of pedestrian crossings with ‘feminized’ versions.

More info: Instagram | ville-geneve.ch

Image credits: ville-geneve

Throughout history, public spaces were designed by men for men and we can still observe it nowadays. Since the existing road signs are representing men – some are evidently masculine, others with the pretext of neutrality – the government decided to go from 100% male to gender equal. 250 signs with women silhouettes were installed at pedestrian crossings all around the second-largest city in Switzerland.

Image credits: ville_de_geneve

“The omnipresence of stereotypical male representations in the public space, notably through traffic signs, reinforces the idea that some people, in particular women but also minorities, belong less than others,” said the mayor Sandrine Salerno on an official press release.

Image credits: ville_de_geneve

Image credits: ville_de_geneve

A pioneering project carried out in collaboration with the Department of Infrastructure of the State of Geneva aims to raise awareness about equality and diversity, and combat stereotypes by increasing the visibility of women in public spaces. It’s just part of a broad strategy of the city to fight inequality between men and women, and LGBTQ discrimination. The initiative cost the city 56,000 Swiss francs (approximately 52,000 euros). The next step to reinforce gender equality is to feminize street names in Geneva that are currently dominated by male names.

Image credits: Keystone

The new female road signs not only manifest equality but celebrate diversity, too. They come in six versions to portray the inclusiveness and legitimacy, including a pregnant woman, an elderly woman with a cane, a gay couple, and an African-American. However, so far no changes to diversify current signs with male icons weren’t announced to the public but according to Salerno, they are not excluded.

Image credits: ville_de_geneve

Image credits: ville_de_geneve

Image credits: ville_de_geneve