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I am a designer based in San Francisco. Creating logos is something I do for a living as a graphic designer, but lots of times, logos and brands are way too serious.

Because I look at logos all day, I thought, what if logos could stare back at me? I decided to add googly eyes to a bunch of famous logos as a way of having some fun with them. It took me one evening to produce all 36 of these images, but it was worth it since I found it very amusing. Every time I took a new logo, I didn't know what kind of face would look back at me if I added some eyes to it—however, the end result was always a nice discovery.

For example, with eyes, the Nike logo looks like a slug, the HBO logo is screaming, and Pinterest looks like some sort of disgruntled bird. In fact, adding eyes to any object instantly tricks our brain to start looking for a face, which brings these logos to life in a new and goofy way.

For this project in particular, I was inspired by the eye bombing movement where street artists were adding eyes to inanimate objects.

More info: irinablok.com | Instagram | twitter.com

#2

Starbucks

Starbucks

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#4

Nike

Nike

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What should their new motto be? 1. Run swooshie, run! 2. I’m just a slithrin’. 3. Fly like a Glider, into the future. 4. I see you running there. 5. Just keep swishing, Just keep swishing.

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#5

Amazon

Amazon

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Suddenly seems more friendly, with a slower pace; not ready to crush you in the cogs of a giant money eating machine overlord.

katrinaim avatar
Clandestine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

HA! Maybe it should take up googly eyes to disguise its true purpose, then

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SHSL Hope Bagel
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it looks like a creepy yet friendly face, with an abnormally long nose of words. i love it!

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Ace Cole
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That just seems like some weird sadistic smile. But that would make sense seeing as working in Amazon warehouses is hell. (I have not worked in one but many people that have will tell you that it is)

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#16

McDonalds

McDonalds

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What - there are two of them? — I suppose 1 google eye per arch would make it look like a frog with some mega golden eyebrows.

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#22

Discover

Discover

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“DISC” = round, flat object. “VER” = to see (Spanish). — Translation: to see the round, flat object. Okay, I see it... now what?

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#23

IKEA

IKEA

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#28

Dole

Dole

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Let the sunshine, let the sun shine, the sun -un shine in.

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#29

Citi Bank

Citi Bank

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It would look so different if the (smaller) eyes were under the umbrella.

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#31

Tik Tok

Tik Tok

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Khadeja
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

THE ALL-SEEING EYES OF TIK TOK, BIG BROTHER KNOWS ALL. YOU CAN'T HIDE ANYTHING FROM CHINA, MORTAL FOOL-

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#33

CVS

CVS

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Worst lipstick application I’ve seen in months. Kind of a tie with the mega eyebrows I saw at a fast food counter last week.

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#35

Toyota

Toyota

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