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Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today. The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old Starbucks logo shows some indecency in it. We, as a society, are more used to simplistic style these days. Also, since we've gotten better at understanding symbols, famous logos changed taking in mind our demands.

Take a look at this list compiled by Bored Panda for example. In it, you'll find some of the world's most famous logos, both how they look now and how they looked in the beginning. While you probably recognize all of the contemporary ones, many of their original counterparts aren't so easy to identify.

#1

Bored Panda

Bored Panda

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#2

Apple

Apple

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Robert O
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well so much for all the story's stating the Apple logo had noting to do with Newton

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#9

Canon

Canon

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Yugan Talovich
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So Canon started out as Kwanon, Guan Yin, what Westerners call the Buddhist goddess of mercy. Only Guan Yin is asexual, and not a god.

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#10

Amazon

Amazon

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Caramel000
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Realised that the new Amazon symbol buys you stuff A-Z looking at where the arrow is going

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#17

Playboy

Playboy

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Amanda Panda
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I remember back in the day when girls would tan, everyone had those little bunny stickers they would put on before they laid out, and would flaunt their little tan tattoo lol Anyone else remember that?

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#18

Mtv

Mtv

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Tu es fou
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When? It wasn't like that long. Early 80s already had a version of the current logo.

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#20

Discovery Channel

Discovery Channel

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Anirudh Sharma
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So discovery channel started back when people still believed in a flat earth!

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#26

Mcdonald's

Mcdonald's

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#27

Pepsi

Pepsi

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#28

At&t

At&t

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Ani Asnever
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't know why it never occurred to me that AT&T was short for anything.

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#30

Ge Healthcare

Ge Healthcare

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#34

Adobe Systems

Adobe Systems

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Jelmer Jellema
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Probably just used Photoshop to make the first one because they thought indesign was too expensive for just one logo.

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#36

Nissan

Nissan

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#43

British Airways

British Airways

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Morten Petersen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

British airways was called - British Overseas Airways Corporation (BOAC) and had a completely different logo. check out british airways homepage they have some cool fotos from the early days.

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#46

Procter And Gamble

Procter And Gamble

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#50

Xerox

Xerox

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