What makes a logo great? Is it the colors? Maybe the shapes used? Or maybe it's something that works on a whole different level, hidden from plain sight? We're talking here about the logos you've seen so many times, you probably stopped paying attention to what they actually mean.

Check out these 15 famous brand logos which, despite being well known, still manage to hold a secret or two within.

Which one surprises you the most? Let us know in the comments!

(h/t: demilked)

#1

Toyota

Toyota

This one is extra cool because the logo actually includes every letter used in the company’s name.

Toyota Report

Yvonne Bernal
Community Member
4 years ago

I've often wondered about this logo.... and now I know. How creative!

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#2

Toblerone

Toblerone

"Toblerone" chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear's silhouette placed inside the mountain logo.

Toblerone Report

GlitterGlitch
Community Member
4 years ago

what is that red line sticking between the bare's hind legs?

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#3

Fedex

Fedex

"FedEx" hid a small arrow between letters E and x, which represents the forward momentum and efficiency.

FedEx Report

Yvonne Bernal
Community Member
4 years ago

I like it better with the arrow colored in.

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#4

Tour De France

Tour De France

Tour de France Report

Yvonne Bernal
Community Member
4 years ago

WAY COOL!!! I <3 this

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#5

Beats

Beats

Letter B in the red circle shows a person wearing Beats headphones.

beatsbydre Report

Yvonne Bernal
Community Member
4 years ago

I think they should have left at least the little eye on the logo... it is cute though.

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#6

Amazon

Amazon

The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.

Amazon Report

Savannah
Community Member
4 years ago

I don't get this...

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#7

Baskin Robbins

Baskin Robbins

Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.

Baskin Robbins Report

Yvonne Bernal
Community Member
4 years ago

Better hope they don't get an "extra" flavor!

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#8

Quiksilver

Quiksilver

It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.

Quiksilver Report

GlitterGlitch
Community Member
4 years ago

this left me saying ohhhhhhhhh

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#9

Pinterest

Pinterest

The letter P is actually a pin.

Pinterest Report

Lilya
Community Member
4 years ago

This comment is hidden. Click here to view.

You guys seriously didn't notice that? You must be idiots... 😒

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#10

Hyundai

Hyundai

Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

Huyndai Report

Yvonne Bernal
Community Member
4 years ago

And here I only thought it was an "H". Good grief.

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#11

Levi's Jeans

Levi's Jeans

Yep, that's your bottom right there.

levi's Report

Savannah
Community Member
4 years ago

Huh?

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#12

London Symphony Orchestra

London Symphony Orchestra

The letters make the shape of a conductor of the orchestra.

lso.co.uk Report

GlitterGlitch
Community Member
4 years ago

meh

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#13

Unilever

Unilever

Unilever’s logo is actually made up of icons representing different aspects of sustainable living.

unilever Report

Arty
Community Member
4 years ago

"sustainable living"...Unilever? ahahaha! :D

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#14

Alfa Romeo

Alfa Romeo

Italian car manufacturer's logo is jam-packed with stuff, the key feature being a serpent eating a man.

alfaromeo Report

GKRD
Community Member
4 years ago

Anyone know what that mean?

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#15

Northwest Airlines

Northwest Airlines

Clever use of typography merges both letters, N and W, into one.

Northwest Airlines Report

Yvonne Bernal
Community Member
4 years ago

If you say so....

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#16

Galeries Lafayette

Galeries Lafayette

Double T in the title creates The Eiffel Tower.

Galeries Lafayette Report

JEFF THE KILLER
Community Member
4 years ago

ohhhh i get it so clever

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