Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logos. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com has conducted a fascinating experiment, asking 156 Americans between the ages of 20 and 70, to draw 10 famous logos as accurately as possible. The only trick was, that they have to do it without any visual aids, simply from their memory.
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