New Nike Ad With Serena Williams Calls Out Gender Bias Against Women Athletes
Last year, Nike released an ad campaign featuring Colin Kaepernick, who gained both public support and extensive backlash for kneeling as a form of protest during US national anthem. The reception of the ad was mixed, with many threatening to boycott Nike for their support of the controversial former quarterback. Others chose to respond to them with memes.
However, the public reaction didn’t prevent Nike from tackling important and controversial issues in their ads. Recently, Nike released a follow-up ad during the Oscars, this time featuring the most prominent women in sports.
Narrated by tennis icon Serena Williams, the video sends a powerful message to all of the women in sport, telling them not to stop just because someone thinks they are crazy.
“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity — delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us.”
“And if we get angry, we’re hysterical, irrational or just being crazy. So if they want to call you crazy, fine. Show them what crazy can do,” Williams says in the video.
This time, Nike is generating a lot more positive buzz with this new ad. Many people have expressed praises to the video which encourages women to continue to break barriers.
Watch the new Nike Dream Crazier ad below
Here’s how people reacted
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Share on FacebookI mean, the ad's got a good message but why use Serena Williams? She was throwing a temper tantrum and started harassing the umpire "in the name of feminism". DO we want this kind of representation of feminists? Do we want them to look like grumpy losers? There are better people out there who would've been perfect for this role.
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Load More Replies...Does this apply to trans women as well? They are winning in many of the women sports now.
I saw it on youtube yesterday and I didn't skip it after five seconds because it was so good! To all those who are getting upset because it's 'untrue,' your lack of experience doesn't mean no one else experienced it.
> If we want to play against men, we’re nuts. I don't understand this. I am all for equality but I haven't forgotten both Williams sisters getting beaten by a guy ranked below 200 rank, in the same day.
You're comment confused me can you please explain?
Load More Replies...Good Ad! many players are sore losers - but if it's a guy ppl just shrug and continue to celebrate him, calling him passionate. When its an amzon like Williams, they dislike it. Williams is right - and everyone who is a coward will disagree with her
please just focus on the good message and Serena Williams messed up okay she messed up we all mess up we all get emotional hers was just on live tv you can't criticise her or think her less appropriate for that! And just to point a lot of ads like this use men who have thrown temper tantrums to I don't know. also how many men have done the exact same thing and been used for large ad campains countless!
Load More Replies...This post should be so m7ch higher up.... fabulous job Ladies and Nike 👍👍👍👍
i mean you have to keep in mind that this is an ad....they are trying to sell you something, and they're using the idea of women being under-represented in sports to do so. its a good video, i suppose, but it kind of looses its flair as an ad.
Any platform to get a message through is a good one- even if it's for company profits.
Load More Replies...If I have to stop playing basketball at my local club I will be very annoyed. ;)
My hero. Keep going, Serena. You don't let the shitheads get you down.
Many men have showed such behaviour in many many sports. nobody calls them crazy. Why should i women always keep her composure when its ok for men to loose their s**t?
Load More Replies...I mean, the ad's got a good message but why use Serena Williams? She was throwing a temper tantrum and started harassing the umpire "in the name of feminism". DO we want this kind of representation of feminists? Do we want them to look like grumpy losers? There are better people out there who would've been perfect for this role.
This comment is hidden. Click here to view.
Load More Replies...Does this apply to trans women as well? They are winning in many of the women sports now.
I saw it on youtube yesterday and I didn't skip it after five seconds because it was so good! To all those who are getting upset because it's 'untrue,' your lack of experience doesn't mean no one else experienced it.
> If we want to play against men, we’re nuts. I don't understand this. I am all for equality but I haven't forgotten both Williams sisters getting beaten by a guy ranked below 200 rank, in the same day.
You're comment confused me can you please explain?
Load More Replies...Good Ad! many players are sore losers - but if it's a guy ppl just shrug and continue to celebrate him, calling him passionate. When its an amzon like Williams, they dislike it. Williams is right - and everyone who is a coward will disagree with her
please just focus on the good message and Serena Williams messed up okay she messed up we all mess up we all get emotional hers was just on live tv you can't criticise her or think her less appropriate for that! And just to point a lot of ads like this use men who have thrown temper tantrums to I don't know. also how many men have done the exact same thing and been used for large ad campains countless!
Load More Replies...This post should be so m7ch higher up.... fabulous job Ladies and Nike 👍👍👍👍
i mean you have to keep in mind that this is an ad....they are trying to sell you something, and they're using the idea of women being under-represented in sports to do so. its a good video, i suppose, but it kind of looses its flair as an ad.
Any platform to get a message through is a good one- even if it's for company profits.
Load More Replies...If I have to stop playing basketball at my local club I will be very annoyed. ;)
My hero. Keep going, Serena. You don't let the shitheads get you down.
Many men have showed such behaviour in many many sports. nobody calls them crazy. Why should i women always keep her composure when its ok for men to loose their s**t?
Load More Replies...
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