People Are Applauding Doritos For This Ad Featuring A Dad And His Gay Son, That Is Based On A True Story
“I am an old fart who is rather on the wrong side of 40 so I’m not overly well-versed in the art of efficient internetting,” wrote an anonymous dad 9 months ago in what became probably one of the most beautiful posts submitted on the subreddit “Relationship advice.”
After his only son came home with a friend to spend quarantine together, dad was seeking advice: “How do I let them know it’s okay?” The heartwarming post has since gone viral and you can read it in full in Bored Panda’s article right here.
Fast forward to Christmas holidays and Doritos Mexico released the 2-minute commercial “El mejor regalo,” which translates to “the best gift.” The beautiful clip is based on the same heartwarming story written by the same dad wondering how to show his support to his gay son.
It has amassed almost 14.5 million views on Doritos’ YouTube channel and touched way too many hearts to count, making everyone tear up on the way. Tune in for the beautiful story below, which shows that the best gift, after all, is accepting everyone just the way they are.
This touching Doritos commercial is based on a real dad’s Reddit post that asked for advice in showing his support to his gay son
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
The 2-minute emotional clip starts with the son and his secret boyfriend coming to dad’s to spend the quarantine together
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
But when they think they can hide their love, dad’s heart can see everything
Image credits: Doritos MX
Image credits: Doritos MX
And one day, dad decided to go on Reddit to ask for advice
Image credits: Doritos MX
Just like in the clip so, in real life, dad wrote it all in the most heart-warming post on the subreddit for relationship advice and it went viral
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
This is the most important question the dad needed help with
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
People online were more than happy to help with thoughtful advice
Image credits: Doritos MX
Image credits: Doritos MX
And the dad, he found his answer
Image credits: Doritos MX
Image credits: Doritos MX
Image credits: Doritos MX
The heartwarming clip almost makes you forget you’re watching a chips commercial. It’s only at the end of it that the Doritos Rainbow logo is seen on the screen.
The Doritos Rainbow project first aired back in 2015, when the leading chips brand unveiled the internet-famous Doritos in rainbow colors. This new limited-edition flavor was only available if you made a donation to the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.
The company now aims to continue its diversity campaign over 2021 as part of the #PrideAllYear campaign that collects stories shared by consumers.
Here’s the original Reddit post that Doritos’ commercial is based on
Image credits: throwralovemygayson
Watch the full clip in English right here
Image credits: Alfred Verhoeven
The marketing director at Doritos Mexico, Eduardo Córdoba, commented: “We’re really proud of the accomplishments that have been achieved with Doritos Rainbow. We believe the moment is right to show that our commitment extends beyond a proud celebration every June.”
In Mexico, where macho culture is still very much prominent, “The Best Gift” commercial offers a breath of fresh air for LGBT+ youth, setting a beautiful example of unconditional love and family support.
This coming out story has hit too many hearts to count on social media
I remember this story! I love that someone decided to film it - it's so sweet.
Expect all the vile homophobic haters to boycott Doritos. Too bad for them, more Nacho Cheese for me!!! :)
"Meme Mee" was hateful but being hateful back isn't the right thing to do even though it feels good. Their hatefulness comes from their heart and it's sad that they feel like they need to search out a fight and be cruel to people. They clearly have some problems with self esteem and possibly didn't get a lot of attention growing up. They might never change but being rude and angry towards them won't help. They need kindness because they obviously haven't experienced a lot of it. Nobody is born like that, they definitely went through some things to push them in that direction. They have to deal with their hateful heart every day, we can survive a homophobic comment. Just hope and pray they move on and heal from whatever made them act the way they did.
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hahahhaha product placement? nahhhh i don't see it
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This is so much love. Love is not judging love is accepting what and who the person you love really is
Wish more companies would use real life stories instead of some super model telling that she eats everyday 5 packs of soriros and they are delicious.
They are delicious and I agree with everything else you’ve written here.
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This should be labelled as NSFW! Had to swallow down a surprisingly large lump in my throat.
Currently, Doritos are not allowed in my house because they smell like my dog's paws. I have not come to terms with the grief of losing my first dog. HOWEVER, I hope they play this during the Superbowl. Just the way it is, in Espanol, with subtitles. It is time to bring change in 'MuriKKKa so that I can finally feel proud to spell it the right way.
I just shared this with someone I thought was my friend, until he responded, "Oh, I've seen that before." He didn't share it with me? We're on the rocks.
I'm gonna be completely honest and say that I hate this. I loved the story, and I think it's wonderful but it shouldn't be branded. I don't see why it couldn't just be a short film about the story, not an add.
Many brands likely do this to gain customers. Otherwise, why would they make it an add?
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congrats Doritos your human heart and soul has forever captured my patronage and probably that of all of the rest of the LGBTQ+ community. have a nice day every one
Thanks for including the link to the video, which is on my channel for Marketing the Rainbow. I cannot take credit for it, I just wanted to make the Spanish version accessible for a broader audience - and that worked!
Awwww that would be so great for you! That way you can experience it - even though it wont be quite the same, its really your only option ...
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I remember this story! I love that someone decided to film it - it's so sweet.
Expect all the vile homophobic haters to boycott Doritos. Too bad for them, more Nacho Cheese for me!!! :)
"Meme Mee" was hateful but being hateful back isn't the right thing to do even though it feels good. Their hatefulness comes from their heart and it's sad that they feel like they need to search out a fight and be cruel to people. They clearly have some problems with self esteem and possibly didn't get a lot of attention growing up. They might never change but being rude and angry towards them won't help. They need kindness because they obviously haven't experienced a lot of it. Nobody is born like that, they definitely went through some things to push them in that direction. They have to deal with their hateful heart every day, we can survive a homophobic comment. Just hope and pray they move on and heal from whatever made them act the way they did.
Load More Replies... hahahhaha product placement? nahhhh i don't see it
Load More Replies... This is so much love. Love is not judging love is accepting what and who the person you love really is
Wish more companies would use real life stories instead of some super model telling that she eats everyday 5 packs of soriros and they are delicious.
They are delicious and I agree with everything else you’ve written here.
Load More Replies... This should be labelled as NSFW! Had to swallow down a surprisingly large lump in my throat.
Currently, Doritos are not allowed in my house because they smell like my dog's paws. I have not come to terms with the grief of losing my first dog. HOWEVER, I hope they play this during the Superbowl. Just the way it is, in Espanol, with subtitles. It is time to bring change in 'MuriKKKa so that I can finally feel proud to spell it the right way.
I just shared this with someone I thought was my friend, until he responded, "Oh, I've seen that before." He didn't share it with me? We're on the rocks.
I'm gonna be completely honest and say that I hate this. I loved the story, and I think it's wonderful but it shouldn't be branded. I don't see why it couldn't just be a short film about the story, not an add.
Many brands likely do this to gain customers. Otherwise, why would they make it an add?
Load More Replies... congrats Doritos your human heart and soul has forever captured my patronage and probably that of all of the rest of the LGBTQ+ community. have a nice day every one
Thanks for including the link to the video, which is on my channel for Marketing the Rainbow. I cannot take credit for it, I just wanted to make the Spanish version accessible for a broader audience - and that worked!
Awwww that would be so great for you! That way you can experience it - even though it wont be quite the same, its really your only option ...
Load More Replies...
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