A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels.
To some, heels of a certain height or skirts of a certain length denote that the wearer must be promiscuous. These “measuring sticks,” however, show just how absurd these measurements seem when removed from their context – regardless of what you think about someone’s clothes, the person wearing them is still a person and should be treated as such.
The ad was design by Theresa Wlokka (art director), Frida Regeheim (copywriter), and other students at the Miami Ad School in Hamburg, Germany.
More info: terre-des-femmes.ch | Facebook | miamiadschool.de (h/t: adsoftheworld)
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it seems like no matter what you wear or how you wear it, it's wrong
Welcome to the reason we need feminism. What we wear, how we act, what we like or don't like--Society is always telling us we're wrong.
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This is inspired by Rosea Lake's work from 2013. She should be given credit http://roseaposey.tumblr.com/post/39795409283/judgments
She should get PAID, they totally ripped off her idea.
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As long as humans judges other by their appearance this will be continuous. We are imperfect and disgusting beings.
I don't judge by clothing, but if you really put on slutty clothing then that means something to me.
If people could only see the impact of labeling on someone specially to a woman.
Especially to women? Perhaps one who is sensitive. Society judges men also, which there are sensitive men who too get impacted by these.
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they really can't tell people what not to think because that is trying to censor personal opinions...
So I like boring necklines, slutty skirts and prudish shoes. Neither of these are wrong at all for me ^^ I'm sure others like different things. So nothing is inherently wrong. I am allowed to dislike tall shoes anyway right?
i think its nuts. ive never 'judged' a womans promiscuity or not by what she wears. where did that idea come from?
I agree. I'm going to start walking around with my balls slightly hanging out.
This work is totally stolen from http://roseaposey.tumblr.com/ and shame on you for not doing your research.
Men are still judging our fashion ... but guess which style they will go for every time?
I have to say, that often WOMEN are judging EACH OTHER when it comes to clothes (including hemlines, etc).
DAMN lady! Get some shoes that fit better! No one has to just endure calluses on their heels and corns on their little toe.
Well, I guess American men have to go through this all over again. Even in a post-Feminist society. Burn a bra and embrace your micro-mini-skirts and pretend we never left the 1960s.
This Advertising Campaign should be run in all corners of the world.
This is outrageous! What a woman wears bears little or no relationship to her personality.
Actually in many cases it does have much relationship to her personality, do you not know anything? do you have friends?
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I'm a woman, I represent all 8 types! ! It's all about how you feel Love this article. Thanks
http://hovercraftdoggy.files.wordpress.com/2013/06/s**t-indicator-hem-level-diagram.jpg?w=450&h=630 <----original. by Rosea Lake
Totally stolen work from http://roseaposey.tumblr.com/ and shame on your for not doing your research.
Would u like to read this topic for knowing different information about clothes. i hope u read it. Link: http://www.islamqa.com/en/194976
Are you being sarcastic? Because it's hard to tell on the screen.
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Oh so i'm going to wear a banana hammock & nipple tassels from here on out every day & i better not be judged about it, that's your thoughts
Ok,no labeling just because of clothing.But y do women wear d "whore" level fashion? Just fashion? or unconsciously satisfying d ptrchy? Y?
Dude. STFU... it's just clothing. They wear what they want to wear, same as you.
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I had no idea there was a guide for this. I will print out these pictures and address the women I see by the appropriate names.
every religion of the World say: "Do not Judge" yet we based our living on judgement... WE NEED URGENT CHANGE
Our individual fashion is directly meant to convey and project an image. Why so averse to labels? Isn't that the point?
It is so sad that after all these years from when I marched and burned my bra we still need reminder like this. I love it. Sadly it is true.
EVERYONE judges women on their appearance, fact of society. Men are never JUDGED on theirs. Try being a woman with thyroid eye disease!
ACTUALLY. Men are judged on appearance constantly. As an unattractive man, I see it all the time.
Load More Replies... 
I think this is a really nasty piece of anti-male propaganda; as if all men are so judgemental!
Yes, and cancer awareness ads are stupid too, as if everybody has cancer undetected till checked up.
Load More Replies... The problem is being born a woman! The solution is: before your next reincarnation DEMAND to be a man! Then see how long hu -MANs last.
That would not be an improvement. Dress code for men is evens stricter
Load More Replies... 
It represents you, yes, but what I think it represents it's probably not what that person whats to represent.
Load More Replies...
Speaking as a feminist who measures as "old-fashioned to prude" on the pictured scales, I find your statement quizzical and baseless.
Load More Replies...
it seems like no matter what you wear or how you wear it, it's wrong
Welcome to the reason we need feminism. What we wear, how we act, what we like or don't like--Society is always telling us we're wrong.
Load More Replies... This is inspired by Rosea Lake's work from 2013. She should be given credit http://roseaposey.tumblr.com/post/39795409283/judgments
She should get PAID, they totally ripped off her idea.
Load More Replies... As long as humans judges other by their appearance this will be continuous. We are imperfect and disgusting beings.
I don't judge by clothing, but if you really put on slutty clothing then that means something to me.
If people could only see the impact of labeling on someone specially to a woman.
Especially to women? Perhaps one who is sensitive. Society judges men also, which there are sensitive men who too get impacted by these.
Load More Replies... they really can't tell people what not to think because that is trying to censor personal opinions...
So I like boring necklines, slutty skirts and prudish shoes. Neither of these are wrong at all for me ^^ I'm sure others like different things. So nothing is inherently wrong. I am allowed to dislike tall shoes anyway right?
i think its nuts. ive never 'judged' a womans promiscuity or not by what she wears. where did that idea come from?
I agree. I'm going to start walking around with my balls slightly hanging out.
This work is totally stolen from http://roseaposey.tumblr.com/ and shame on you for not doing your research.
Men are still judging our fashion ... but guess which style they will go for every time?
I have to say, that often WOMEN are judging EACH OTHER when it comes to clothes (including hemlines, etc).
DAMN lady! Get some shoes that fit better! No one has to just endure calluses on their heels and corns on their little toe.
Well, I guess American men have to go through this all over again. Even in a post-Feminist society. Burn a bra and embrace your micro-mini-skirts and pretend we never left the 1960s.
This Advertising Campaign should be run in all corners of the world.
This is outrageous! What a woman wears bears little or no relationship to her personality.
Actually in many cases it does have much relationship to her personality, do you not know anything? do you have friends?
Load More Replies... I'm a woman, I represent all 8 types! ! It's all about how you feel Love this article. Thanks
http://hovercraftdoggy.files.wordpress.com/2013/06/s**t-indicator-hem-level-diagram.jpg?w=450&h=630 <----original. by Rosea Lake
Totally stolen work from http://roseaposey.tumblr.com/ and shame on your for not doing your research.
Would u like to read this topic for knowing different information about clothes. i hope u read it. Link: http://www.islamqa.com/en/194976
Are you being sarcastic? Because it's hard to tell on the screen.
Load More Replies... Oh so i'm going to wear a banana hammock & nipple tassels from here on out every day & i better not be judged about it, that's your thoughts
Ok,no labeling just because of clothing.But y do women wear d "whore" level fashion? Just fashion? or unconsciously satisfying d ptrchy? Y?
Dude. STFU... it's just clothing. They wear what they want to wear, same as you.
Load More Replies... I had no idea there was a guide for this. I will print out these pictures and address the women I see by the appropriate names.
every religion of the World say: "Do not Judge" yet we based our living on judgement... WE NEED URGENT CHANGE
Our individual fashion is directly meant to convey and project an image. Why so averse to labels? Isn't that the point?
It is so sad that after all these years from when I marched and burned my bra we still need reminder like this. I love it. Sadly it is true.
EVERYONE judges women on their appearance, fact of society. Men are never JUDGED on theirs. Try being a woman with thyroid eye disease!
ACTUALLY. Men are judged on appearance constantly. As an unattractive man, I see it all the time.
Load More Replies... I think this is a really nasty piece of anti-male propaganda; as if all men are so judgemental!
Yes, and cancer awareness ads are stupid too, as if everybody has cancer undetected till checked up.
Load More Replies... The problem is being born a woman! The solution is: before your next reincarnation DEMAND to be a man! Then see how long hu -MANs last.
That would not be an improvement. Dress code for men is evens stricter
Load More Replies... It represents you, yes, but what I think it represents it's probably not what that person whats to represent.
Load More Replies... Speaking as a feminist who measures as "old-fashioned to prude" on the pictured scales, I find your statement quizzical and baseless.
Load More Replies... 
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