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We Created Detailed Drawings To Show The Harm We’ve Done To Mother Earth
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We Created Detailed Drawings To Show The Harm We’ve Done To Mother Earth

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I’m Dalip Singh, working as a Creative Director with McCann Worldgroup, India. I have always believed that the science and art can be used for a larger social purpose. As a creative person, this gives me more satisfaction.

Yin Yang is a result of the same kind of belief and thought process. Everyday natural disasters and environmental hazards triggered the observation that the state of environment is imbalanced. Hence the idea – “Bring back the balance” was born. To visually depict it, I used the popular Chinese symbol “Yin Yang”. The symbol describes the state of balance between two opposites with a little bit in each. I wanted to explore this irony that exists between the symbol and the present state of environment.

It was quite a time consuming campaign. Before starting off, I invested a lot of time in doing research regarding the factors, causes and reasons behind different kinds of environmental pollutions. It was followed by a number of sittings with the illustrators in my team to finalize the style and scale of detail of the artworks. The rough sketches were done for more than a month by me and 2 illustrators. The original illustrations were hand drawn on wall sized sheets. I tried for as much detail and reality as possible. The illustrations were then painted with watercolors, photographed and digitalized. The last leg of the campaign involved the laborious task of retouching. It was pretty challenging to keep the synergy of earth colors (green and blue) intact while bringing forth the black and white of Yin Yang in the artwork, at the same time. It took the team more than 6 months to draw & paint and 3 months to retouch the whole project keeping in mind every single object in it. Now, here is the final result in front of you and it seems now the effort was worth all the time.

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Yin Yang – Land

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Yin Yang – Water

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Yin Yang – Air

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Chief Creative Officer: Prasoon Joshi | National Creative Director: Prateek Bhardwaj | Executive Creative Director: Ravinder Siwach | Creative Director: Denzil Machado, Dalip Singh | Art Director: Dalip Singh | Copywriter:Dalip Singh, Seby John | Illustrator: Sanjay Singh, Tanvi Jaiswal, Dalip Singh | Photographer: Amit Dey | Retoucher: Milind Aglave, Kuldeep Soni

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vilhelm avatar
vilhelm@rothe.dk
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is there anywhere to purchase these prints? They're hauntingly beautiful, and I'd love to buy one.

at_fixthephoto avatar
Alissa Tipton
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow, that’s a great piece of info you have here! Digital image retouching is not my strongest side. For some projects I have to draw thing but I have absolutely no time for finding my way through all the techniques possible. There is no way I can afford myself sitting glued to my laptop trying to do digital image editing myself. It’s not worth it, I’ll lose more. I always order digital photo editing services on fixthephoto.com or lavalu and it helps me a lot. Who could guess that low pricing can be equal good editing job. They really hit a home run there!

NRENK avatar
NRENK
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My bf had created almost THE SAME drawing 2 years ago...you can see it on his portfolio here : https://www.behance.net/gallery/20451371/End-Of-A-World

Ant1 avatar
Ant1
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Magnificent ! And so depressing... I'd love the same art and details with Peace, Love and Earth in good health !?!

beatrijs_anckaert avatar
BeatrijsAnckaert
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it's to painfull to look in details, but it is true so true........:(

vilhelm avatar
vilhelm@rothe.dk
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is there anywhere to purchase these prints? They're hauntingly beautiful, and I'd love to buy one.

at_fixthephoto avatar
Alissa Tipton
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow, that’s a great piece of info you have here! Digital image retouching is not my strongest side. For some projects I have to draw thing but I have absolutely no time for finding my way through all the techniques possible. There is no way I can afford myself sitting glued to my laptop trying to do digital image editing myself. It’s not worth it, I’ll lose more. I always order digital photo editing services on fixthephoto.com or lavalu and it helps me a lot. Who could guess that low pricing can be equal good editing job. They really hit a home run there!

NRENK avatar
NRENK
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My bf had created almost THE SAME drawing 2 years ago...you can see it on his portfolio here : https://www.behance.net/gallery/20451371/End-Of-A-World

Ant1 avatar
Ant1
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Magnificent ! And so depressing... I'd love the same art and details with Peace, Love and Earth in good health !?!

beatrijs_anckaert avatar
BeatrijsAnckaert
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it's to painfull to look in details, but it is true so true........:(

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