God is in the details, they say. But so is the devil. Especially when you’re hungry and drained after yet another bender day in this wild, wild world. And though jerk packaging designs do not apply solely to food, but come in many shapes and product categories, they are the solid reason why so many of us have some level of trust issues.

Like, putting three salami tranches on the side of a pizza so that it gets a “window view,” shining like a diamond out of the package, is borderline bearable. We bear this injustice only because we know it can get worse. Like a wrap packaged in such a way that it looks ⅓ bigger than it truly is.

So Bored Panda has compiled this list as a safe place to talk about shamelessly evil packaging designs that have been spotted all over the world. And even if the phenomenon is more or less universal, it doesn’t mean it’s okay. On the contrary, it serves as a reminder that it can always get worse than your chocolate box with 50% of the candy discreetly concealed from the packaging because it doesn’t exist.

Psst! More infuriating packages that boil even the most Zen blood of all can be found in our previous articles here and here.

#1

1001 Stickers And 768 Of Them Are Useless Squares. Thanks, Disney

1001 Stickers And 768 Of Them Are Useless Squares. Thanks, Disney

Mishi_Moshi Report

Hollysmom
Community Member
1 month ago

I don't think Disney had anything to do with this

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#2

Tricked By The Packaging Of My Moisturizing Cream

Tricked By The Packaging Of My Moisturizing Cream

Bail-Me-Out Report

wandile dludlu
Community Member
1 month ago

Wow.. the waste just to lie to people

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#3

Is Anyone Else Bothered By Deceptive Packaging Like This?

Is Anyone Else Bothered By Deceptive Packaging Like This?

sevenhops Report

Grumble O'Pug
Community Member
1 month ago

Grrrrr.

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Bored Panda reached out to Portugal-based graphic designer Laura Vanagaite who specializes in branding and illustration design. Laura said that deceptive packaging like the ones you see in this post is really a way to trick the human mind.

“Once we see unique photos of food and drinks, our mind creates the impression that the volume of the contents is greater than it actually is.” This anticipation is destroyed as soon as you open the package. “And once we find out that the reality is different, we feel the disappointment,” Laura explained.

When asked why there is still so much deceptive packaging sold in the shopping aisles, Laura said that this is a clever marketing technique. “Brands know that beautiful imagery sells and that catchy photos with great products create the illusion which will help to sell it fast.”

#4

Bought These Sticky Notes Cause I Thought The Gold Border Was Nice

Bought These Sticky Notes Cause I Thought The Gold Border Was Nice

KarmasDoll Report

Hollysmom
Community Member
1 month ago

Thats horrible. Back they go

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#5

My Sister Got This For Her Birthday

My Sister Got This For Her Birthday

GatorMaster2112 Report

Hollysmom
Community Member
1 month ago

What a rip off.

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#6

The Sticker Was A Lie

The Sticker Was A Lie

Doophie Report

wandile dludlu
Community Member
1 month ago

Take it back

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However, the alluring impression of the deceptive packaging is temporary. Laura says that in order to establish a bond with your loyal customers, brands should employ functional and trustworthy designs. It’s what allows them “to create a feeling of security between them and their customer.”

When it comes to the right kind of packaging design, Laura explained “that all areas of design have a purpose to solve a problem and provide trust to the user.” This means that user-friendly packaging should have features like safety and enhanced usability, be appealing and optimal, and fit the specific customer requirements.

“Every good design needs to be functional, practical, and represent the brand itself in a good way.” But that doesn’t mean it should be boring, on the contrary. In addition to all the features mentioned before, efficient packaging has to grab the consumer’s attention.

This is where the product and packaging designers come into play. “The designer has the ability to make the design stand out by using shapes, colors, orientations. These are key in making it clear to the consumer what the brand is about and what its purpose is."

#7

Ahh Yes, Reality Is Often Disappointing

Ahh Yes, Reality Is Often Disappointing

vicesam Report

Foxxy (The Original)
Community Member
1 month ago

Is the centre meant to be poppy seeds?

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#8

"Printed All Over" And Deliberately Leaves The Pattern On The Outside Of The Package

"Printed All Over" And Deliberately Leaves The Pattern On The Outside Of The Package

sorden96 Report

Grumble O'Pug
Community Member
1 month ago

ThT is actually pretty ballsy.

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#9

Natural My Foot

Natural My Foot

93arkhanov93 Report

wandile dludlu
Community Member
1 month ago

There should be laws against this one

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#10

Rolling Stone Presents (39 Of The) 500 Greatest Songs Of All Time

Rolling Stone Presents (39 Of The) 500 Greatest Songs Of All Time

-Owlette- Report

Grumble O'Pug
Community Member
1 month ago

39 selections from...crikey.

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#11

Both Weigh 500g But The Green One Is In A 30% "Bigger Bag More To Share"

Both Weigh 500g But The Green One Is In A 30% "Bigger Bag More To Share"

AApickleAA Report

Aahzmandus Pervect
Community Member
1 month ago

Yes, more bag to share.

Bettye McKee
Community Member
1 month ago

Be sure you share the bag with your friends. If you cut it into squares, you'll have enough to go around.

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Mohsie Supposie
Community Member
1 month ago

More AIR to share. You do need air to live!

Marcellus the Third
Community Member
1 month ago

Isn't it filled with nitrogen to keep them crispy? Anyway it's increasing their transport costs.

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Metaniel
Community Member
1 month ago

Well, they wrote "bigger bag", not "more chips" 😂

MikeMaxis
Community Member
1 month ago

said "more to share" is what I have the problem with.

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Adam C
Community Member
1 month ago (edited)

The Bag is bigger. I see no lie. It's clever marketing.

Lucas
Community Member
1 month ago

The more to share bit is the lie.

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Philly Bob Squires
Community Member
1 month ago

Well, the bag WAS bigger...

Denis Gomes Franco
Community Member
1 month ago

To be honest, they said BIGGER BAG not MORE DORITOS.

Antonio Gregovich
Community Member
1 month ago

Most chip bags are just inflated with air and have like three chips. Like for example Lay's chips are only 15% chips, and 85% air.

Calvin Suzuki
Community Member
1 month ago

More air to share

Person
Community Member
1 month ago

I thought air was free until I bought my first bag of chips

Abigail Johnson
Community Member
1 day ago

So sneaky.

Leslie K Von Dell
Community Member
1 month ago

The epitome of "truth in advertising". Makes a body proud to be an American, don't it?!

Susan Williams
Community Member
1 month ago

Love bags filled with air to share.

Kim Lorton
Community Member
1 month ago

Yep. I always check the weight, too!

June Galloway
Community Member
1 month ago

Shame on you Doritos!

Tracy Wolfe
Community Member
1 month ago

Tisk..tisk...

Lisa Tetlow
Community Member
1 month ago

I paid more for a kids version of the probiotic gummies I take. Then, found out the ingredients and nutritional information on the bottle was exactly the same as the less expensive adult version. Guess the kids label cost more.

elfin
Community Member
1 month ago

Creating multiple packages with no real difference is a way for brands to take up shelf space and leave less for competitors' products.

Jean Gibbens
Community Member
1 month ago

And "green" packaging - so much more garbage.

Bonny Saxon
Community Member
1 month ago

A precursor to Doritos exclusive edible packages

Danny Heath
Community Member
1 month ago

They do say "bigger bag"! Nothing about contents.

Luuta
Community Member
1 month ago

The company is full of hot air

JD Lee
Community Member
1 month ago

Well they didn’t lie, it is a bigger bag. Nacho fault.

Salma Hernández
Community Member
1 month ago

The larger bag for the ocean, basically

Joel Garcia
Community Member
1 month ago

Infuriating, waste more plastic for your greed.

Nikki
Community Member
1 month ago

More air to share lol

tangy chip
Community Member
1 month ago

it has more air, thats for sure

unusual spider
Community Member
1 month ago

O'hare isn't the only one selling air

Kristine Phillips
Community Member
1 month ago

one has more air

Winx
Community Member
1 month ago

Technically the advertising is accurate, the "bag" is bigger. Very clever way to stay legal

Cath Homer
Community Member
1 month ago

Shrinkflation gets aerated...

mooo
Community Member
1 month ago

yall, it's filled with air so that the chips don't get crushed and remain crispy. calm down.

Kira Okah
Community Member
1 month ago

This has been here before - a bigger bag compared to the regular share size, which is usually 250g. The yellow bag is a family size that would by planograms be placed in a different location with different barcodes and labels, and is a general product while the green one is typically time limited. The amounts are clear.

Lynn Korbel
Community Member
1 month ago

Do they actually think they are "smart" for thinking of this? They'll never sell more than one to a customer. How is that "smart?"

Kevin3475
Community Member
1 month ago

...and more plastic to waste...

Johanne Trudeau
Community Member
1 month ago

30% more air to share...

Mónica Elisabeth Sacco
Community Member
1 month ago

Márketing lies

Randolph Croft
Community Member
1 month ago

Nitrogen is what they use to puff up bags....

Vicki Perizzolo
Community Member
1 month ago

I always want to share my empty bags with my friends...not.

Gabbiano Mafioso
Community Member
1 month ago

Worst company ever

Jo Jo Timmons
Community Member
1 month ago

The whole world is one big con job, these are just little hints to see whose smart enough to catch on

Martha Higgins
Community Member
1 month ago

They aren't the same flavor of chip. Perhaps the green bag of "original" flavor does have more contents than the former bag, but probably not!

L Sawatzke
Community Member
1 month ago

Smh

MAKtheknife
Community Member
1 month ago

You can share air too.

Bored.Paige
Community Member
1 month ago

I think you mean “bigger bag more air”

Amelie C
Community Member
1 month ago

Some nitrogen is needed in there so the crisps aren't dropped, but this is ridiculous

TiredMomma
Community Member
1 month ago

Yea many quickly caught onto that last year. Including Rhett and Link!

Chant De Bie
Community Member
1 month ago

Gonna pay attention to that now.

Sasha Kuleshov
Community Member
1 month ago

This is infuriating >:I

A Lemon
Community Member
1 month ago

More air to share.

ethan simpson
Community Member
1 month ago

MoRe AiR tO sHaRe

jonnotheGOAT
Community Member
1 month ago

if you ever need free air you know what to use

Paizleypie
Community Member
1 month ago

More air to share!

Gay and trans Ethan
Community Member
1 month ago

ah yes i always want that extra air in the bag

Martin Burley
Community Member
1 month ago

Wait till you see how much chilli is in the Chilli-Heatwave flavour

Princess Toadstool
Community Member
1 month ago

More air....

Foxxy (The Original)
Community Member
1 month ago

Oooh I must remember this and no longer buy the bigger bags. I never even noticed.

S. Tor Storm
Community Member
1 month ago

So you share the empty bag after emptying it. Doesnt everyone? the bag is the best part!

Celia
Community Member
1 month ago

Half a kilo of chips?? Wow!

Joel Garcia
Community Member
1 month ago

Yes, more plastic to be wasted for your greed Doritos. Disgusting. Who's the company that controls you? I'm gonna stop supporting that parent company and all that collaborate with you. Infuriating.

Chris Challis
Community Member
1 month ago

what is with these packets that are half air??

Nicole Tomme
Community Member
1 month ago

Those who taste together waste together.

Hollysmom
Community Member
1 month ago

Such blatant trickery

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#12

So Thankful For My Singular Candy Topping

So Thankful For My Singular Candy Topping

hyrte0010 Report

troufaki13
Community Member
1 month ago

Well, it is candY topped, not candIES!

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#13

Thought I’d Buy Some Colored Pens. Turns Out Every Single One Of Them Has Blue Ink

Thought I’d Buy Some Colored Pens. Turns Out Every Single One Of Them Has Blue Ink

desperate_ly Report

Grumble O'Pug
Community Member
1 month ago

Gaaaah!!!!

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#14

Bought A Ball Pit For My Baby

Bought A Ball Pit For My Baby

aditisar Report

wandile dludlu
Community Member
1 month ago

Blatant false advertising... there is no baby in the actual package

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#15

This "Box" Of Beef Jerky

This "Box" Of Beef Jerky

boot1994 Report

Raine Soo
Community Member
1 month ago

Yes, this is deceptive, but always remember to check the weight of the content.

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#16

How Can They Even Call This "Non-Dairy?"

How Can They Even Call This "Non-Dairy?"

thatcadiegirl Report

Grumble O'Pug
Community Member
1 month ago

The casein is probably as close as you get

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#17

Sales Genius

Sales Genius

geoxan69 Report

Grumble O'Pug
Community Member
1 month ago

I would!! Lol

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#18

This Cashew Packaging. I Was Wondering Why My Hand Instantly Hit The Bottom When I Opened It

This Cashew Packaging. I Was Wondering Why My Hand Instantly Hit The Bottom When I Opened It

DiggyKalborn Report

Hollysmom
Community Member
1 month ago

Just wow

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#19

Bought A Coloring Book And Pencils To Keep Myself Busy While I’m Off Work. Thought These Were Full-Size Pencils

Bought A Coloring Book And Pencils To Keep Myself Busy While I’m Off Work. Thought These Were Full-Size Pencils

eva_white Report

Grumble O'Pug
Community Member
1 month ago

This comment is hidden. Click here to view.

Buy crayola brand

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#20

New Packaging (Right), Same Quantity

New Packaging (Right), Same Quantity

tuf-tuf Report

Bepina
Community Member
1 month ago

yay, more plastic waste!

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#21

800 Pieces. Yeah Right. The Box Is Half Blocked And 550 Pieces Are Tiny Dot Pieces. My Son Was Not Happy

800 Pieces. Yeah Right. The Box Is Half Blocked And 550 Pieces Are Tiny Dot Pieces. My Son Was Not Happy

robstraightedge Report

Hollysmom
Community Member
1 month ago

People need to regularly post this kind of thing to warn others and stop companies from doing things like this

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#22

I Was Wondering Why This Watermelon Juice Tasted So Weird

I Was Wondering Why This Watermelon Juice Tasted So Weird

spamtarget Report

Grumble O'Pug
Community Member
1 month ago

Ffs!!

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#23

Bought Some Eye Makeup, Just Realized One Of The Eyeshadows Isn’t Safe For Eyes. Found Out Via White Print On A White Background

Bought Some Eye Makeup, Just Realized One Of The Eyeshadows Isn’t Safe For Eyes. Found Out Via White Print On A White Background

“Not intended for use in the immediate eye area”

PmMeYourFear Report

Anne
Community Member
1 month ago

Thats an FDA rule. One of them has a red colored ingredient that may stain. Always use a base if this is on your eye shadow.

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#24

New Means What's Inside Is Not New

New Means What's Inside Is Not New

raghu972 Report

Vic
Community Member
1 month ago

L'O-UNREAL

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#25

My Mother Ordered 1000 Plastic Blocks For Her Nephews. Ended Up Receiving 523

My Mother Ordered 1000 Plastic Blocks For Her Nephews. Ended Up Receiving 523

Mrm854 Report

Grumble O'Pug
Community Member
1 month ago

I guess ppl need to pop for the leggos

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#26

Brand New Protein Powder, Not Even Filled Half Whey

Brand New Protein Powder, Not Even Filled Half Whey

Furious_Flames Report

80 Van
Community Member
1 month ago

I see what you did there.

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#27

I Guess The Meatballs All Just Wanted A Window Seat

I Guess The Meatballs All Just Wanted A Window Seat

joeChump Report

Hollysmom
Community Member
1 month ago

Unfortunately, I've encountered a lot of food packaged this way.

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#28

8% Alcohol Or

8% Alcohol Or

CucumberWizard Report

wandile dludlu
Community Member
1 month ago

Less than can mean 0.1%

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#29

Tesco Is Selling "Flushable" Wet Wipes Which Are "Harmful To Aquatic Life"

Tesco Is Selling "Flushable" Wet Wipes Which Are "Harmful To Aquatic Life"

HarryMedawar Report

wandile dludlu
Community Member
1 month ago

This comment is hidden. Click here to view.

We found the reason why the UK left the EU...

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#30

New Cereal Box Is 11% Taller With 1.6% Less Cereal

New Cereal Box Is 11% Taller With 1.6% Less Cereal

______--------- Report

RaroaRaroa
Community Member
1 month ago

More wasteful packaging. How do the people who come up with these ideas sleep at night. A lot of cereal boxes are half empty. Not only would it save on cardboard, the plastic for the bag inside and the ink, if it were more realistic for the contents, it would also be cheaper to freight because they'd fit more boxes in a truck.

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#31

No, It's Not Bigger. It's Of Same Size

No, It's Not Bigger. It's Of Same Size

ctp_obvious Report

Hollysmom
Community Member
1 month ago

Bigger than what? Lies!!!

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#32

This Box Of Mostly Sticks With Some Matches In It

This Box Of Mostly Sticks With Some Matches In It

ampma Report

Hollysmom
Community Member
1 month ago

Just wow. That may actually be a production problem

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#33

Disappointment

Disappointment

Draiman402 Report

Hollysmom
Community Member
1 month ago

These companies go to a lot of trouble and create a lot of waste in order to trick people

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#34

9 Sticker Rolls. One Mildly Infuriated 7-Year-Old

9 Sticker Rolls. One Mildly Infuriated 7-Year-Old

MrsPlague33 Report

Grumble O'Pug
Community Member
1 month ago

You can smell the rip off

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#35

"Made In U.S.A"

"Made In U.S.A"

Report

wandile dludlu
Community Member
1 month ago

The case is made in the USA... we can't actually trust them to make the important stuff.

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#36

Some Acrylic Paints I Bought

Some Acrylic Paints I Bought

LeeKellyLK Report

Aahzmandus Pervect
Community Member
1 month ago

It says 20 pcs on the box.

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#37

Went To Poundland And Had The Choice Between These And After Eights, Got These Cause They We're Bigger, I Paid For Air

Went To Poundland And Had The Choice Between These And After Eights, Got These Cause They We're Bigger, I Paid For Air

niamsme Report

Raine Soo
Community Member
1 month ago

Always check the comparative weights, not the size of the boxes.

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#38

Pain

Pain

901koala Report

WilvanderHeijden
Community Member
1 month ago

Looks like a molded piece of cake.

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See Also on Bored Panda
#39

Actual Size Is Not The Actual Size

Actual Size Is Not The Actual Size

relishmypickles Report

Hollysmom
Community Member
1 month ago

Well that's really blatantly false

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#40

Coloring Kit That Is 90% Empty And Counts Each Piece Of Paper As One Piece In 100 Pieces

Coloring Kit That Is 90% Empty And Counts Each Piece Of Paper As One Piece In 100 Pieces

MchZ Report

S. Tor Storm
Community Member
1 month ago

This should be illegal, but the light weight should tip people off tho.

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#41

Coloring Book For My Son

Coloring Book For My Son

PhotosByDrew Report

Kaisa
Community Member
1 month ago

Primary colors plus one free. What more could you want.

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#42

Sneaky Packaging Cheating Us

Sneaky Packaging Cheating Us

tenebralupo Report

James016
Community Member
1 month ago

That's just really sh**ty given how much they charge for blades

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#43

Package Of The Cheese vs. The Cheese Itself

Package Of The Cheese vs. The Cheese Itself

eszleny Report

Hollysmom
Community Member
1 month ago

All the time.

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#44

This Sour Batch Candy Bag Felt Oddly Light

This Sour Batch Candy Bag Felt Oddly Light

KevroniCoal Report

Raine Soo
Community Member
1 month ago

This is a complete waste of packaging.

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#45

One Of The Blocks Isn't One Of The Blocks

One Of The Blocks Isn't One Of The Blocks

golden-potato Report

Couldnt_Find_A_Good_Name
Community Member
1 month ago

But can we appreciate the amount of effort put into making that piece of cardboard into looking like a block?

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#46

Xtreme Jerks I'd Say

Xtreme Jerks I'd Say

MigueeRL Report

Mohsie Supposie
Community Member
1 month ago

They both say they are 60g.

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#47

These Were Locked In A Glass Case Facing Forward So You Couldn’t Just Read The Back Before Purchase

These Were Locked In A Glass Case Facing Forward So You Couldn’t Just Read The Back Before Purchase

Taylor-Cox-TLC Report

Foxxy (The Original)
Community Member
1 month ago

You can ask to read the box before purchasing.

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#48

This Pizza Tastes Like False Advertising

This Pizza Tastes Like False Advertising

SIRasdf23 Report

Catlady6000
Community Member
1 month ago

I'm picturing a sweat shop full of kids frantically rolling 1000s of pizza crusts

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See Also on Bored Panda
#49

Even Worse - It's Stale

Even Worse - It's Stale

katielh98 Report

RaroaRaroa
Community Member
1 month ago

Why would anyone buy popcorn in a bag, in a box, in a box with a window anyway?

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#50

Thanks Jetstar For My Large Box Of Pencils

Thanks Jetstar For My Large Box Of Pencils

tandol Report

Hollysmom
Community Member
1 month ago

Was this from Wish?

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Note: this post originally had 144 images. It’s been shortened to the top 50 images based on user votes.