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Supermarket In Denmark Comes Up With A Brilliant Pricing Trick To Stop Hand Sanitizer Hoarding
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Supermarket In Denmark Comes Up With A Brilliant Pricing Trick To Stop Hand Sanitizer Hoarding

While the whole Internet is laughing and creating memes about people hoarding toilet paper from supermarkets all over the world, there are a couple of other things particularly hard to buy these days. Masks and respirators and single-use medicinal gloves are among them but let’s not forget an item that’s been significantly more popular than usual as well. Well, yes, of course, it’s hand sanitizer. While people are stocking up on it like crazy, this supermarket in Denmark came up with a genius way to put an end to it with this simple yet brilliant pricing trick.

This guy shared on Twitter about a Danish supermarket’s idea to stop people from hoarding hand sanitizer

Image credits: _schuermann

“Rotunden” supermarket in Denmark consider themselves to be Denmark’s most beautiful supermarket and describe themselves as an exclusive shopping environment with respect for people’s busy everyday lives. Apparently, their values are also humane enough to care not only about selling as much as possible but also getting the product to as many people in need as possible.

Apparently, the store is now selling one bottle of sanitizer for 40 DKK ($4.09) while two bottles cost 1,000 DKK ($95)

Image credits: _schuermann

Just like a lot of supermarkets nowadays, they recently experienced people trying to hoard certain products and felt they couldn’t just leave it like that and ought to do something. Therefore, they came up with quite an unconventional pricing idea for the hand sanitizer they are selling after they noticed some people are buying way too much of it.

The store itself took to Facebook to explain their motivation behind this pricing

Image credits: rotundenhellerup

“Dear Customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. You can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.

Most people loved the idea but some were convinced there were better ways to stop hoarders

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Mathias
Community Member
2 years ago

By the way Soap ich much more efficient in killing the virus than sanitizer. Sanitzier is only important when you are outside and don't have access to water for washing your hands. Soap removes the fat layer around the virus killing it instantly, sanitizer doesn't so it takes longer for it to inactivate the virus. Now go hoard Soap and wash your hands ;)

elfin
Community Member
2 years ago

And people, especially those with long fingernails, might want to think about getting a surgical brush with one row dedicated to clean under the nails.

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Frieder Leimenstoll
Community Member
2 years ago

Of course they could simply not sell more than 1 of those to every person.

Parmeisan
Community Member
2 years ago

This is better. It gives the customer a choice. Maybe some people need it that badly - let them decide.

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Yuni Aniceto
Community Member
2 years ago (edited)

doing this with food items like pasta, rice, tomato soup, etc. would be god-awful for big families that are looking to get by, too. Not everyone lives alone or in small households.

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Mathias
Community Member
2 years ago

By the way Soap ich much more efficient in killing the virus than sanitizer. Sanitzier is only important when you are outside and don't have access to water for washing your hands. Soap removes the fat layer around the virus killing it instantly, sanitizer doesn't so it takes longer for it to inactivate the virus. Now go hoard Soap and wash your hands ;)

elfin
Community Member
2 years ago

And people, especially those with long fingernails, might want to think about getting a surgical brush with one row dedicated to clean under the nails.

Load More Replies...
Frieder Leimenstoll
Community Member
2 years ago

Of course they could simply not sell more than 1 of those to every person.

Parmeisan
Community Member
2 years ago

This is better. It gives the customer a choice. Maybe some people need it that badly - let them decide.

Load More Replies...
Yuni Aniceto
Community Member
2 years ago (edited)

doing this with food items like pasta, rice, tomato soup, etc. would be god-awful for big families that are looking to get by, too. Not everyone lives alone or in small households.

Load More Comments
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