Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to printed ads in newspapers. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specialize in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to this kind of advertising strategy.
Also, you shouldn’t forget that the better print quality is more suitable for superior graphic design, which is great when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. However, long lead times mean you have to make plans for weeks or months in advance. The slower lead time also increases the risk of your clever ads getting overtaken by events and is also considered to be bad for rebates.
Today, when a single person sees about 3000 creative ads each day, and we are becoming more and more blind to advertising, companies must find new ways to catch consumer’s attention. If you are having a hard time coming up with new ideas for a good ad, or you are just a bored panda looking for some cool design inspiration – this collection of 21 Creative Double Page Magazine Ads should really help you!
Greenpeace: Tree
“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)
Adidas: Forever Sport
Advertising Agency: unknown
Macboook Pro
“Ultra Thin” (Advertising School: SVA New York, USA)
Wonderbra: Magazine
Advertising Agency: unknown
DHL International Courier Service
Advertising Agency: Shanghai J&J Advertising Co., China
Arcor: Bubble Gum
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Depilatory Strips: EPILDOU
Advertising Agency: Lg2, Quebec, Canada
SulAmerica Health Insurance
“SulAmerica prevents you from doing the same with the resources of your company.” (Advertising Agency: MPM Advertising, Brazil)
Hawaiian Tropic: Enjoy The Sun
Advertising Agency: Grey, Stockholm, Sweden
Clinique: Lashes
Advertising Agency: WE Marketing Group, Shanghai, China
Ikea: Sliding Wardrobe
Advertising Agency: 303, Perth, Australia
Repromed: Don’t Waste Your Sperm
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)
Tide: Put Stains Back Where They Belong
Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)
Project: AHON
The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero Proximity, Philippines)
WMF Knives
Advertising Agency: Leo Burnett, Bangkok, Thailand
NHA Xinh Furniture
Advertising Agency: Grey Group, Hochiminh City, Vietnam
Miradent Dental Floss
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
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