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Creative Advertisement From Steimatzki Makes You Want To Read More

Have you ever wanted to meet your favorite literature characters in person? Yeah, me too.. There is so much I want to talk about with Hermione Granger! While it still remains impossible in reality, Israeli advertising agency ACW Grey Tel-Aviv teamed up with Israeli bookstore chain Steimatzky to remind us, that our favorite characters can and will visit us in our sleep if we pick up a book to read from time to time. This creative advertisement not only remind us of the pleasures of reading and falling asleep with a book in our hands, it also reminds us of how amazing our imagination is when an the world of a book continues in our dreams..

Julija Nėjė

Author, BoredPanda staff

I joined Bored Panda as an image editor back in 2014, during its early stages. It's been quite a journey since then! Over time, I transitioned through different roles until I eventually became the Content Lead. In this position, I now oversee the creation of the viral content published here on Bored Panda. While my primary focus lies in raising awareness about important social issues like gender and race equality, as well as mental health topics, I also enjoy sharing lighter content, such as memes, cat images and intriguing world curiosities...