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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#9

Holiday Inn

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birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#15

Mountain Dew

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#20

International House Of Pancakes

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Sasha Kuleshov
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Both are good, now gimme unlimited pancakes and a strawberry milkshake >:D

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Nubis Knight
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ehehehe... the new one uses the same font as the biggest German sanitary tampon Brand "ob" so you can imagine what it'll be relied to (especially with the "op" so highlighted).

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Nubis Knight
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Forgot to say it's not only the same font, but almost the same color too. ^^;

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Nicolas Santana
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

omg the old one i seen before a a ihop the sign was happy but the sign on the restaurant is sad

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Screeching Cryptid
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

While the old one ain't bad, the new one works. It's easy to distinguish and pick out. It's not bland. Though, of course, maybe a little drop shadow would be nice.

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Pascale Pierloot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not bad but for foreigners they might wel be an optometrist- instead of a restaurant-chain. Water doesn't run in my mouth when I look at it and I don't mean to be rude here...it's just an observation.

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CincyReds
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the smile. But s**t, I remember when it was actually called "International House of Pancakes"! Not sure when it was shortened to just IHOP

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Happy Happy Gay Guy
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the new version. Who needs to be told it's a "restaurant?" Interesting that they got there with the same typography.

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Theo Nightingale
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly, IHOP actually updated to a really nice, cheerful, inviting logo - yes, the smile is a great touch!

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Heidrance
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it does disappoint me that the ihop buildings no longer have the steep blue roof

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Bobert Robertson
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This makes me madder than a one legged waitress working at the ihop

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CORLEONE
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The letter o and up with the red line makes a face.

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Jamie S. Martindale
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They could change it to IMHO, then get plenty of free advertising all over social media!

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#21

Los Angeles Rams

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A.M. Pierre
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

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Charlene Wilbur
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#27

Blue Point Brewing Company

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Shelp
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#30

Airbnb

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Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.

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