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30 Times Companies Left Many People Disappointed After Changing Their Logo Design
Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.
However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.
However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).
While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.
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Warner Bros.
Gmail
Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.
Burger King
Honestly I like the older Burger King logo, but then again that is just what I'm used to.
Pringles
Nickelodeon
J.m. Smucker
Petco
Holiday Inn
Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.
General Motors
Staples
Starbucks
Mountain Dew
Wendy's
Pepsi
New one looks like someone's belly spilling out over the edge of their jeans under a too-small red shirt
I remember when they changed it and i was like, what's that? and my parents told me it was pepsi and i didnt believe them because "That is NOT the pepsi logo" Now i like the new one more though
I realise Coke wanted their wavy line back but that looks like a builders butt
This is more like retro-verting to an original from the 60s to 90s.
It's still pretty effective, that is, it's recognizable as Pepsi. Sort of.
I like the new one, i just wish, you know, maybe they'd add a cool highlight? But that's just my preference. It works pretty well as a logo.
What I like here it's simple, bold and gutsy...(not putting a name takes balls) You've got to hand it to Pepsi, they are rockstars in advertising!!!
I hate the new one, which was an obvious attempt to ride Obama's coattails.
In all fairness, Pepsi is SO recognisable that they didn't need the letters - the new logo is sharp, updated, but they retained the two most important aspects: the circular tri-colour ball and the red, white blue colours
Best Western
Olive Garden
International House Of Pancakes
Los Angeles Rams
You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.
Wawa
Wawa is in Florida now and it is literally THE BEST convenience store/deli.
Taco Bell
Hellofresh
Yves Saint Laurent
Syfy
Blue Point Brewing Company
Procter & Gamble
It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.
Yahoo!
tbh I don't liek the letters with lines at the edges. Just like google's old logo
Airbnb
Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
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A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
I thought that. The font and colours are pretty much all the same.
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*company needs new logo* Designer: How about bland bold black font on a white background?
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
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It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.
If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.
Load More Replies... As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.
I never realized, they actually changed some of the logos, I guess I got super used to it and forgot
These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.
I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.
Not being American I didn't recognise half of them... before or after!
I must say I like the THEN on almost every one, only a couple NOWs
Removed the 3d look. Minimalism. Some are better, some are ... less.
My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.
Some companies have removed their name from the logo using only their symbol leaving people guessing what product they are selling ie Starbucks, Pepsi. Are these products recognized the world over that everyone knows what it is?
Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.
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I think it also has to do with budget. Less graphic means less money spent on mass products.
I think so too. It must be one of the reason, as well as the "look better on phones" reason.
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I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!
They got to butcher all them logos and then they think it looks good
why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?
I dont know if they mean flat in a bad way or not? I think this is interesting as hell! (might be because I work with design and logos) The trend now is flatter logos with few colors. A logo should be simple, so it's not a bad thing I think. Most of these look more "modern" and better than the old ones in my opinion.
Agree. Spent 20 something years managing brands. It’s a lot more complex than people imagine (corporate guidelines, multi media, global vs local presence, diversity, trademark properties yadda yadda)
Load More Replies... I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.
I'm glad some graphic designers managed to rip off some big corporations but I don't pay much attention to logos and they sure don't influence my buying decisions.
No question at all that there is solid consumer research behind all of these examples.
Does changing your logo and/or font really make that much difference in the bottom line? I mean a net difference, after they pay for the changes.
My guy. Enough. The point of this post is to show people the difference between the original and the new one and get peoples opinion on them. Not to show how the new logos, although that is a part of it.
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My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
Load More Replies... A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
I thought that. The font and colours are pretty much all the same.
Load More Replies... *company needs new logo* Designer: How about bland bold black font on a white background?
Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?
Load More Replies... It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.
I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.
New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.
If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.
Load More Replies... As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.
I never realized, they actually changed some of the logos, I guess I got super used to it and forgot
These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.
I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.
Not being American I didn't recognise half of them... before or after!
I must say I like the THEN on almost every one, only a couple NOWs
Removed the 3d look. Minimalism. Some are better, some are ... less.
My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.
Some companies have removed their name from the logo using only their symbol leaving people guessing what product they are selling ie Starbucks, Pepsi. Are these products recognized the world over that everyone knows what it is?
Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.
Load More Replies... I think it also has to do with budget. Less graphic means less money spent on mass products.
I think so too. It must be one of the reason, as well as the "look better on phones" reason.
Load More Replies... I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!
They got to butcher all them logos and then they think it looks good
why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?
I dont know if they mean flat in a bad way or not? I think this is interesting as hell! (might be because I work with design and logos) The trend now is flatter logos with few colors. A logo should be simple, so it's not a bad thing I think. Most of these look more "modern" and better than the old ones in my opinion.
Agree. Spent 20 something years managing brands. It’s a lot more complex than people imagine (corporate guidelines, multi media, global vs local presence, diversity, trademark properties yadda yadda)
Load More Replies... I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.
I'm glad some graphic designers managed to rip off some big corporations but I don't pay much attention to logos and they sure don't influence my buying decisions.
No question at all that there is solid consumer research behind all of these examples.
Does changing your logo and/or font really make that much difference in the bottom line? I mean a net difference, after they pay for the changes.
My guy. Enough. The point of this post is to show people the difference between the original and the new one and get peoples opinion on them. Not to show how the new logos, although that is a part of it.
Load More Replies... 