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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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jennetterajesh avatar
birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#9

Holiday Inn

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birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#15

Mountain Dew

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#18

Best Western

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Kathryn Baylis
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why are they going for such flat, faded, lifeless, cheap looking logos? Did they run out of every color but the worst shade of blue? Who’s making these decisions—-and more importantly, what talentless ad agency art department is creating them, and passing them to the salespeople to convince these companies to buy them?

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The Dave
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was hoping I would see this one on here. The first time I saw one of the new signs, I was shocked someone got paid for that.

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David F
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They should have never have changed the logo. The brand went down in value when they did it. Best Western sucks now compared to Holiday Inn.

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Pascale Pierloot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Framed would have been better, now it's like the name is barely tagging along.

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Susan Egan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you change your name to an acronym, you shouldn't have to explain it.

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Oliver Prime
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I agree the older one needed updating, but the new one....shiny Photoshop button? What is this, 2012?

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Theo Nightingale
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new logo is still welcoming and recognisable, but seems definitely geared towards a more business-like audience.

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Hypogryff4
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

once again, "doing it for you" and then "gimme cash." sad.

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Annemarie Mattheyse
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not wild about the font choice on the new one. It feels kind of disjointed. Not to mention the word "Western" feels misaligned (it feels too far left relative to the word "Best".) *twitch* *twitch*

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I'manoob!
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

if i'm gonna be honest, I though the new one was a baby brand company...am I the only one?

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#21

Los Angeles Rams

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A.M. Pierre
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

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Charlene Wilbur
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#27

Blue Point Brewing Company

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Shelp
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#30

Airbnb

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Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.

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