Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#1

Bored Panda

Bored Panda

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Tiredpossum
Community Member
4 months ago

it's better now

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#2

Warner Bros.

Warner Bros.

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Charlie Jamieson
Community Member
4 months ago

now this does put a frown on my face

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#3

Gmail

Gmail

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birdie asf
Community Member
4 months ago

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

Burger King

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Average Grizzlies Fan
Community Member
4 months ago

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#5

Pringles

Pringles

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Tiredpossum
Community Member
4 months ago

No!Absolutely not!

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#6

Nickelodeon

Nickelodeon

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Tenley Samson
Community Member
4 months ago

this..this was my childhood

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#7

J.m. Smucker

J.m. Smucker

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Sofiia Melnikova
Community Member
4 months ago

Look how they massacared my boy!

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#8

Petco

Petco

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Average Grizzlies Fan
Community Member
4 months ago

Why would you get rid of the iconic cute little animals???

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#9

Holiday Inn

Holiday Inn

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birdie asf
Community Member
4 months ago

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#10

Bmw

Bmw

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sbj
Community Member
4 months ago

But why?

Annemarie Mattheyse
Community Member
4 months ago

Because... design trends are towards flattening - less shading and 3D stuff. Blame it on Apple.

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third molar
Community Member
4 months ago

Looks like its copied down by kids

kjorn
Community Member
4 months ago

less color when you print it so cheaper i guess

mph seti
Community Member
4 months ago

I think it's more about being clearly identifiable on a phone screen, but printing economy likely still matters too.

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Sam Chen
Community Member
4 months ago

Holy cow I didn’t know half of these things changed! I need to get with the times.

Candace Fitzpatrick
Community Member
4 months ago

It looks half done

Althea Webb
Community Member
4 months ago

Don't they want people to be impressed with their company? The essence of dumbing down.

Nubis Knight
Community Member
4 months ago

Urrrrgh, so ugly! Like they hadn't enough money left for whole print. ~.~

CincyReds
Community Member
4 months ago

Love the black in the logo....don't like the white

Laila Hernandez
Community Member
4 months ago

ew!!!

Random Person
Community Member
4 months ago

pretty much the same logo tbh

Kathryn Baylis
Community Member
4 months ago

The old logo had depth and richness of color. The new logo is flat and cheap looking.

Fan-tastic panda
Community Member
4 months ago

again! loved the older one more. Dain people are getting way too lazy with these logos

HappyJoe
Community Member
4 months ago

I like the new one better.....

Antonio Gregovich
Community Member
4 months ago

Its just like the new one but less shiny :(

Melanie King
Community Member
4 months ago

Apperantly its supposed to stand for "openness and clarity"???

Marlowe Fitzpatrik
Community Member
4 months ago

Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahah... that was a good one. Thanks 🤭

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Natalia
Community Member
4 months ago

Like a 5 year old drew it.

Sasha Kuleshov
Community Member
4 months ago

This just looks lazier :P

Brandi VanSteenwyk
Community Member
4 months ago

Lost it's edge.... New logo is just a widget.

Star of the world
Community Member
4 months ago

no.

Joey Sanchez
Community Member
1 month ago

i only have ever remembered the old one

Screeching Cryptid
Community Member
2 months ago

LOGOS. ARE. SUPPOSED. TO. BE. INTERESTING

Bogdan Samchuk
Community Member
2 months ago

Both are ugly

Pascale Pierloot
Community Member
4 months ago

Looks a lot duller now, like it's unfinished...I mark it an F-

Thomas Turnbull
Community Member
4 months ago

Hundred times worse

Mary Jaye
Community Member
4 months ago

new one better

Susan Egan
Community Member
4 months ago

We are fading....

Kit Kat
Community Member
4 months ago

Old one is better

Jill Tremblay
Community Member
4 months ago

Again I prefer Then, but probably cheaper with the Now

Daniele Ribolla
Community Member
4 months ago

YES! why?

Happy Happy Gay Guy
Community Member
4 months ago

I was just on the website with a friend and they haven't switched to the "new" logo yet. Maybe it's still being considered.

Eric Forster
Community Member
4 months ago

Then is so much better.

Theo Nightingale
Community Member
4 months ago

Blew it. The original is pure class. The new one looks like a ghost (ei: kinda dead)

Allison Woodfill
Community Member
4 months ago

Then

Laura Stenger
Community Member
4 months ago

Looks like 💩

Boopie Dew
Community Member
4 months ago

Boring

GoodCatto
Community Member
4 months ago

Heavy breathing

Kate J
Community Member
4 months ago

Lame, just like their cars have become.

Analyn Lahr
Community Member
4 months ago

What's with the simplicity in so many of these?

Donna Reynolds
Community Member
4 months ago

Now. Boring. With a capital B.

Joanne Humphreys
Community Member
4 months ago

I reckon its 2 save ink???

Zillyboy
Community Member
4 months ago

don't worry, it won't be around for long.

selene 6.23
Community Member
4 months ago

How much they pay the designer for the new logo

Canadian in Cornwall
Community Member
4 months ago

so similar, and they probably paid some brand people thousands for this !

J. M. Montes
Community Member
4 months ago

This is just wrong

Bill
Community Member
4 months ago

I wouldn't want to be associated with BMW "quality" either. They have gone downhill fast.

Aayse
Community Member
4 months ago

then was better but the quality is still the same so no worries

Nana Ama Bedua Mensah
Community Member
4 months ago

The old one was way better. This looks terrible

J. Zingler
Community Member
4 months ago

This comment has been deleted.

Kisses4Katie
Community Member
4 months ago

Flat and inane beyond belief

Gurnox
Community Member
4 months ago

The new one is appalling. So lazy.

Kinslee Hager
Community Member
4 months ago

It does not look like that who did this!

TexasWoman
Community Member
4 months ago

“Now BMW”: Boring Mindless Way

Terry Gasca
Community Member
4 months ago

Gawd the new one just looks so tacky. WTH, Beamers are pretty tacky products recently.

•LeXi•
Community Member
4 months ago

Original better

Allan
Community Member
4 months ago

Too lazy to Google the meaning

Shauna Hicken
Community Member
4 months ago

Well it does pigment but what else

Rissie
Community Member
4 months ago

The real question is if they finally started adding blinkers as a basic feature in stead of an optional one.

Mariam Najar
Community Member
4 months ago

Why would you do such a thing?

jokerscrowbar
Community Member
4 months ago

Bavarian for crash test dummy

Linda HS
Community Member
4 months ago

Then

J. F.
Community Member
4 months ago

And that's why we germans make jokes about bavaria not belonging to us

THOR
Community Member
4 months ago

?

NWB
Community Member
4 months ago

ewww new one is terrible!

Debbie Lavender
Community Member
4 months ago

nope nope don’t like the new one. less depth, less color

person (i think)
Community Member
4 months ago

It looks so much cheaper. Seems like a weird move for them.

Hodor! Hodor?
Community Member
4 months ago

Looks bit crappy now

Iggy
Community Member
4 months ago

It looks cheap.

LJ Robinson
Community Member
4 months ago

I'm disappointed in the second one. No depth, shading, umpf. Wouldn't look twice at it.

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#11

General Motors

General Motors

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Shelp
Community Member
4 months ago

Funnily enough the new one looks like its coming straight out of 1999

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#12

Staples

Staples

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Tenley Samson
Community Member
4 months ago

this ones clever

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#13

Starbucks

Starbucks

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Tiredpossum
Community Member
4 months ago

new one definitely. We don't need to see the lower half

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#14

Google

Google

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Requiem
Community Member
4 months ago

its just a different font style

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#15

Mountain Dew

Mountain Dew

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Ninja Kitty
Community Member
4 months ago

I'm going to be honest- I never realised they changed it-

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#16

Wendy's

Wendy's

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pansexualandproud
Community Member
4 months ago

i like the new one

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#17

Pepsi

Pepsi

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Tiredpossum
Community Member
4 months ago

I like the new one better

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#18

Best Western

Best Western

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Sasha Kuleshov
Community Member
4 months ago

I don't know, the old one feels homier somehow? ._.

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#19

Olive Garden

Olive Garden

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Tiredpossum
Community Member
4 months ago

some times simple is better

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#20

International House Of Pancakes

International House Of Pancakes

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Tiredpossum
Community Member
4 months ago

it was frowning before. Way better now

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#21

Los Angeles Rams

Los Angeles Rams

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A.M. Pierre
Community Member
4 months ago

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

Wawa

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Charlene Wilbur
Community Member
4 months ago

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#23

Taco Bell

Taco Bell

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Prep To Lose
Community Member
4 months ago

*Bell Noise*

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#24

Hellofresh

Hellofresh

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white_shadow
Community Member
4 months ago

I like the before picture here

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#25

Yves Saint Laurent

Yves Saint Laurent

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Shelp
Community Member
4 months ago

The new one looks so bland and indistinguishable!

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#26

Syfy

Syfy

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Madre_Dr4gnZFly
Community Member
4 months ago

It's like they misspelled the new one.

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#27

Blue Point Brewing Company

Blue Point Brewing Company

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The Super Bumblebee
Community Member
4 months ago

old better.

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#28

Procter & Gamble

Procter & Gamble

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Zoe's Mom
Community Member
4 months ago (edited)

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

Yahoo!

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white_shadow
Community Member
4 months ago

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#30

Airbnb

Airbnb

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Shelp
Community Member
4 months ago

The new one is better imo

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Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.

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