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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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jennetterajesh avatar
birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#5

Pringles

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jennetterajesh avatar
birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes let's just buy chips from a creepy floating mustache with eyes and brows

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The Chosen One
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

AAAAAAAAAAAAAHHH THEY KILLED IT!!!!!!!!! RIP pringles man, you were always so good to me🥺🥺

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Brandi VanSteenwyk
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

NOT GOOD!! Unless they are making Ghost Pringles without any fat, calories or flavor.

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BIG FOOT
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wait this isn't true they still have the original face on him they never changed it?

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maddie pealer
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i- did this already happen bc i have literally never seen this.. ruining of my childhood.. in the wild

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Gary Sansom
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Less colours, cheaper to print. Also, smaller tube and less contents /-;

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David F
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Where'd did the glasses go? I must be from another universe

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CCTheVampire
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Jschlatt made a video ranting about this stuff recently... I agree not every change is good.

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Pascale Pierloot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's really where I draw the line!!! (Someone get me a marker...🤙👎✍️👌)

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Evripidou Maria
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

notice how more modern logos are more stylized. Some look better some are meh

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LazyPanda
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Okay some of these are actually cool. Transcendent pringles has my vote

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Evan Scheu
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is awful. Pringles are my favorite chips. How am I supposed to enjoy it when this demon is staring into my soul.

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Full Name
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not in Canada, thankfully. (source: I'm a pig who just bought and downed an entire tin of salted rippled not 3 hours ago)

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Angus Carnegie
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

every company ever: let's simplify our logos so then people can understand them better because we think people are dum. everyone else: confused confusing confusion

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Chance Wilson
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OH HAIL NO! U have abused the fricken PRINGLES LOGO i hate this and now i will go and smoke a bit of LEGAL trees to get this out of my head;-;

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JessG
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now it's a snapping turtle! Now you can't unsee it, your welcome

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Hypogryff4
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

me only noticing that his mustache is a different color, and now that his whole head disapeared

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HappyJoe
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh no, no no no! Wasn’t the head shape to show what the chip looked like? No no no.....

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Marcin Barczyński
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now it looks like some monster with a weirdly shaped maw instead of the classic 'stache.

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Kayla J
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

they put the new face on the freshness seal and it's creepy as hell

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Allan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We're tired of humans we now deal with their ghosts 😂

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Rissie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

....*taps on the mic. "Yes, is this thing on?" "Ah, ok, well, to conclude after careful consideration, that's a hard pass, thank you." *Mic squeak

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#9

Holiday Inn

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jennetterajesh avatar
birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#15

Mountain Dew

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#21

Los Angeles Rams

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A.M. Pierre
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

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Charlene Wilbur
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#27

Blue Point Brewing Company

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ambroise-lescop-2 avatar
Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#30

Airbnb

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Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.

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