Creating a beautiful and clever logo is hard. But with a master's degree in design and 15 years of experience in the industry, Mustafa Ömerli has perfectly mastered the art of representing ideas. To show off his skills, Mustafa has been creating typography logos for random words. Parent. Tunnel. Disability. Whatever he's portraying, Mustafa seems to always pinpoint the essence of that particular word and it's truly captivating.
"With these typography logos, I'm trying to show examples of what I believe is good design," Mustafa from Istanbul, Turkey, told Bored Panda. "It's all about function, aesthetics, and clever ideas."
His motto is 'positive mind, negative space.' "In my works, you can feel the positivity and see the negative space."
Web developer and graphic designer James George said that viewers like images with negative space because they don’t have to work too hard to get it: "A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at [a] design."
"Your viewers will be more likely to remember the design’s intended message via the use of creative imagery," George added.
"When I'm creating something like this, my mind is working spontaneously but my design process is carefully planned," Mustafa said. "My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning."