Coca-Cola’s Holiday Cans Contain Hidden Designs, And You’ll Smile When You Notice Them
If you’ve got an impeccable eye for detail, you might have noticed by now that Coca-Cola’s polar bear-adorned holiday cans hide a few secret – and refreshing – symbols, and the ways they were disguised are supremely clever.
The man behind the campaign is none other than Israeli graphic designer and artist Noma Bar. He’s an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. That’s why it comes as no surprise that when Bar was bringing the polar bears now featured on Coca-Cola’s festive cans for a second consecutive year to life, he infused their wavy silhouettes with imagery that only the sharpest eye could pick up.
“The illustrations feel fresh and playful and capture special holiday moments of family togetherness,” Bar told Design Taxi about the limited-edition soda cans, which have been released in lush shades of red, green, silver and black.
Have a look for yourself below, and put your old ‘I-Spy’ skills to the test.
These festive Coca-Cola cans have fun hidden images woven into their sleek designs
Can you spot them? (Hint: Think of a cold, refreshing bottle of the drink in question)
Thanks to the clever tactics of Israeli artist Noma Bar, these polar bears have bottle cap eyelashes…
Bottles on their glistening noses…
And negative space images of open Coca-Cola bottles…
“I realized that I was not just drawing bears, but landscapes as well,” Bar said
“The illustrations… capture special holiday moments of family togetherness”
Image credits: DelishDotCom
661Kviews
Share on Facebook"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????
The only thing I saw was a polar bear whose throat had been cut. Also the green coke still not green. :(
Not impressed whatsoever. There is nothing inspiring, nostalgic, or, even at a basic level, cute about putting a coke bottle on the nose of a polar bear, or some warped 2 liter bottle within the negative space. I won't be buying coke a'cola this holiday season in protest of this amateurish graphic design fail.
This is obviously sponsored in some way and I'm cringing at how overrated the title and descriptions are.
Yes, right. Because polar bears are known to form happy families who like to come together in good cheer. Well no actually they don't.
With Trump talking about using nuclear weapons as retaliation for nonnuclear threats. I would like to see less advertising of an overpriced American obesity and diabetes-inducing teeth destroying totally, completely unnecessary substitute for water.
Seriously? This is just more commercialization of the holiday. Bah Humbug!
What subliminal message are they trying to say? Please drink from bottles, not from cans. I can live with that.
second to last pic, there was a red coke bottle, on the bears neck.. ; - ;
I don't think i can be exited with coca cola anymore. One of the worst company out there... Plus this article is garbage to be honest.
As a graphic artist who doesn't drink soda I appreciate the artist's clever manipulation of the subject.
"“The illustrations feel fresh and playful and capture special holiday moments of family togetherness" - "special holiday"? It is call Christmas, one of two most important Christian Holy Days. "Special Holiday", please...
Yeah, because all we all know, nothing says Christmas like Coca Cola. Think about that... because it's b******t.
“The illustrations… capture special holiday moments of family togetherness” If your family is covered in fur and live at the north pole
You show me that itty bitty picture and you expect me to see the details of the noses and eyes? Sheesh! The only thing I noticed, and by the way it isn't mentioned here, is that the grey part on one of the polar bears looks like a glass bottle pouring out (up) liquid. You can see it on the green and silver cans.
"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????
The only thing I saw was a polar bear whose throat had been cut. Also the green coke still not green. :(
Not impressed whatsoever. There is nothing inspiring, nostalgic, or, even at a basic level, cute about putting a coke bottle on the nose of a polar bear, or some warped 2 liter bottle within the negative space. I won't be buying coke a'cola this holiday season in protest of this amateurish graphic design fail.
This is obviously sponsored in some way and I'm cringing at how overrated the title and descriptions are.
Yes, right. Because polar bears are known to form happy families who like to come together in good cheer. Well no actually they don't.
With Trump talking about using nuclear weapons as retaliation for nonnuclear threats. I would like to see less advertising of an overpriced American obesity and diabetes-inducing teeth destroying totally, completely unnecessary substitute for water.
Seriously? This is just more commercialization of the holiday. Bah Humbug!
What subliminal message are they trying to say? Please drink from bottles, not from cans. I can live with that.
second to last pic, there was a red coke bottle, on the bears neck.. ; - ;
I don't think i can be exited with coca cola anymore. One of the worst company out there... Plus this article is garbage to be honest.
As a graphic artist who doesn't drink soda I appreciate the artist's clever manipulation of the subject.
"“The illustrations feel fresh and playful and capture special holiday moments of family togetherness" - "special holiday"? It is call Christmas, one of two most important Christian Holy Days. "Special Holiday", please...
Yeah, because all we all know, nothing says Christmas like Coca Cola. Think about that... because it's b******t.
“The illustrations… capture special holiday moments of family togetherness” If your family is covered in fur and live at the north pole
You show me that itty bitty picture and you expect me to see the details of the noses and eyes? Sheesh! The only thing I noticed, and by the way it isn't mentioned here, is that the grey part on one of the polar bears looks like a glass bottle pouring out (up) liquid. You can see it on the green and silver cans.
273
51