Burger King Comes After McDonald’s Happy Meal By Releasing The Real Meal
Recently Burger King released a new promotion campaign introducing their new product the ‘Real meal’. This brand new addition to the menu not only picks at Mcdonald’s Happy Meal but also delivers an important message about depression. While it’s unexpected to see fast-food giant speaking up about these issues, they try to spread mental health awareness with the message “No one is happy all the time and that’s okay”.
The company teamed up with Mental Health America to and released new meals which come in a variety of different moods. The goal is to encourage people not to keep their mental health issues to themselves and speak up about their emotions.
Image credits: mnmtwinz
The Real Meal come in 5 different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don’t give a f***). The box includes a standard Whopper, fries and a drink.
Blue Meal represents sadness
They are rolling out in a few major U.S. cities, including Seattle, New York, Los Angeles, Austin, and Miami. Unlike Happy Meals, Real Meals don’t come with a toy, because they are targeted to the older audience.
Pissed Meal represents anger
“While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4, ” said Paul Gionfriddo, the president and CEO of MHA.
Salty Meal represents bitterness
“By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion – and letting its customers know that is OK to not be OK,” the CEO added.
Yaaas Meal represents excitement
While the promotion campaign doesn’t aim to prevent mental health issues it strives to spark conversation about issues we all face sometimes. The Real Meal campaign was well received, with many people excited about the company’s intentions to tackle important issues.
DGAF Meal represents not caring
However, some people called out Burger King for not giving any attention to the mental health of the company’s employees.
Image credits: Clarii_fairyy
Watch the promotional video below
Here’s how people reacted
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"Doesn't come with a toy because they are meant for adults"?? If I'm sad, angry, or bitter, do you know what would make it better? A toy with my burger!!
An adult toy then? They sure put smiles on peoples faces. ;)
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Although BK's message to bring awareness to mental health issues can be considered commendable, it's hard to find it sincere coming from a giant, money-driven corporation. This is one of those stay in your lane moments for me...
It feels a bit like a way to reel in cash. It may actually be well-meaning, or it may be an attempt to draw in people by being relatable and such. Rather than putting it on the packaging of your product to raise awareness, maybe fund something non-profit. If it was genuinely meant to spread a pleasant message rather than appeal for the cash, it could have been handled differently. Or I may be wrong! I have mixed feelings.
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THIS IS SO STUPID. It's FOOD...just food...just to eat...a burger, fries and a drink. It doesn't need an emotional overtone and I don't feel like I need to order a cardboard box that defines my emotional state.
Then don't order one, just order a normal burger and fries. Sometimes it not *you* an ad is targeting. Doesn't make it a bad ad.
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I find this all kind of a but much. There's no need for them to bash McDonalds at the same time raising mental health awareness. It was never bad that McDonalds had a happy meal. I both went through a stage where I needed to not feel ashamed by my mental health issues, but I am also going through a period where thinking positively is extremely important in my recover process. No need for one to bash the other. I honestly don't want my food box to say 'pissed meal''. I mean, why? Why not just put, 'it's okay to be not okay' or 'talk to someone about your mental health.'..? That gets the point across way better than your food box saying 'sad meal'. I wouldn't like that if I was happy or sad.
In England "pissed" is drunk so a Pissed Meal would be like a dozen tacos and a six pack....supersize
When I buy fastfood, I don't buy it in order to have a healthy snack. I know it's bad for my body, but it is good for my soul. If you want a healthy snack, buy a banana and a carrot to snack on.
Load More Replies...
Not a fan of them taking a stab at Maccas, but also feel that it puts a lot of pressure on kids even though they say targeted at adults, is it healthy for a kid to see Dad eating sad meal and Mum a dgaf one? Servers now instead of asking if someone wants something else, they have to ask your mood preference? I am also cringing at the f in dgaf, while I swear too much, I think it is tacky as hell to be so basic with these kinds of expressions on products. It is enough to say people aren't always in a good mood, but it might have been better to say that they hope BK puts them in a better one. Mental health is often private, making it some kind of ra ra sis boom ba moment is careless.
So...the message is that Burger King 'gets it'? Like we are all unique and may be dealing with unique problems, but at least we have a BK meal to look forward to?
Sorry you bedazzle that s**t and still wouldnt get it, Burger King food sucks.
I can't stop thinking the Pissed meal contains urine, even though I know it's named for the emotion.
Maybe, A Pissed Off meal? They should have asked us Bored Pandas....
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have any of you tried the "Suicide Burger"? Ask for a Suicide burger at burger king
BK you hit the "eh" spot. Happy meal is for children I would be ok with most of this except that DGAF one, that I would not give my children, for adults it's fine. What audience they trying to target anyways, adults or kids? -__-
I hope this isn't a temporary thing and they can sell them all throughout the nation (and internationally too).
I'm sorry but people will find a way of destroying the true meaning of this message, Because of this it would harm rather than help !!
what if im so EMO phase and they give me Purple - we out of black?.. i am like WHATTT??
Kind of love this royal f**k you to McDonald's. Think you need a sad meal for that burn
I love this idea! I hope it takes off. Can't wait to get my hands on the DGAF box.
Why are people so offended on behalf of McDonald's? These chains swipe at each other constantly, and even have twitter wars. I like this idea. A little ironic, maybe food for thought isn't a bad thing. But all these feels and they show cookies that aren't included? That's just wrong.
Seems a missed opportunity to not also partner with Pixar. Inside Out 2 anyone?
they aren't targeted towards children, they're marketed towards adults
Load More Replies...
Remind me, how many minutes has it been since your last "Need to tell everyone i'm vegan"-post?
Load More Replies...
"Doesn't come with a toy because they are meant for adults"?? If I'm sad, angry, or bitter, do you know what would make it better? A toy with my burger!!
An adult toy then? They sure put smiles on peoples faces. ;)
Load More Replies... Although BK's message to bring awareness to mental health issues can be considered commendable, it's hard to find it sincere coming from a giant, money-driven corporation. This is one of those stay in your lane moments for me...
It feels a bit like a way to reel in cash. It may actually be well-meaning, or it may be an attempt to draw in people by being relatable and such. Rather than putting it on the packaging of your product to raise awareness, maybe fund something non-profit. If it was genuinely meant to spread a pleasant message rather than appeal for the cash, it could have been handled differently. Or I may be wrong! I have mixed feelings.
Load More Replies... THIS IS SO STUPID. It's FOOD...just food...just to eat...a burger, fries and a drink. It doesn't need an emotional overtone and I don't feel like I need to order a cardboard box that defines my emotional state.
Then don't order one, just order a normal burger and fries. Sometimes it not *you* an ad is targeting. Doesn't make it a bad ad.
Load More Replies... I find this all kind of a but much. There's no need for them to bash McDonalds at the same time raising mental health awareness. It was never bad that McDonalds had a happy meal. I both went through a stage where I needed to not feel ashamed by my mental health issues, but I am also going through a period where thinking positively is extremely important in my recover process. No need for one to bash the other. I honestly don't want my food box to say 'pissed meal''. I mean, why? Why not just put, 'it's okay to be not okay' or 'talk to someone about your mental health.'..? That gets the point across way better than your food box saying 'sad meal'. I wouldn't like that if I was happy or sad.
In England "pissed" is drunk so a Pissed Meal would be like a dozen tacos and a six pack....supersize
When I buy fastfood, I don't buy it in order to have a healthy snack. I know it's bad for my body, but it is good for my soul. If you want a healthy snack, buy a banana and a carrot to snack on.
Load More Replies... Not a fan of them taking a stab at Maccas, but also feel that it puts a lot of pressure on kids even though they say targeted at adults, is it healthy for a kid to see Dad eating sad meal and Mum a dgaf one? Servers now instead of asking if someone wants something else, they have to ask your mood preference? I am also cringing at the f in dgaf, while I swear too much, I think it is tacky as hell to be so basic with these kinds of expressions on products. It is enough to say people aren't always in a good mood, but it might have been better to say that they hope BK puts them in a better one. Mental health is often private, making it some kind of ra ra sis boom ba moment is careless.
So...the message is that Burger King 'gets it'? Like we are all unique and may be dealing with unique problems, but at least we have a BK meal to look forward to?
Sorry you bedazzle that s**t and still wouldnt get it, Burger King food sucks.
I can't stop thinking the Pissed meal contains urine, even though I know it's named for the emotion.
Maybe, A Pissed Off meal? They should have asked us Bored Pandas....
Load More Replies... have any of you tried the "Suicide Burger"? Ask for a Suicide burger at burger king
BK you hit the "eh" spot. Happy meal is for children I would be ok with most of this except that DGAF one, that I would not give my children, for adults it's fine. What audience they trying to target anyways, adults or kids? -__-
I hope this isn't a temporary thing and they can sell them all throughout the nation (and internationally too).
I'm sorry but people will find a way of destroying the true meaning of this message, Because of this it would harm rather than help !!
what if im so EMO phase and they give me Purple - we out of black?.. i am like WHATTT??
Kind of love this royal f**k you to McDonald's. Think you need a sad meal for that burn
I love this idea! I hope it takes off. Can't wait to get my hands on the DGAF box.
Why are people so offended on behalf of McDonald's? These chains swipe at each other constantly, and even have twitter wars. I like this idea. A little ironic, maybe food for thought isn't a bad thing. But all these feels and they show cookies that aren't included? That's just wrong.
Seems a missed opportunity to not also partner with Pixar. Inside Out 2 anyone?
they aren't targeted towards children, they're marketed towards adults
Load More Replies... Remind me, how many minutes has it been since your last "Need to tell everyone i'm vegan"-post?
Load More Replies...
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