In economics, the term shrinkflation could be characterized as a process in which a product shrinks in size or quantity or even gets its quality lowered, while the price of that product remains the same. In other words, it's making a certain product cost more without changing its actual price. Sounds unfair? Well, it does for a lot of people. Despite that, various well-known food and beverage companies have been using this strategy for years.

The trickiest thing about this practice is that the change is usually barely noticeable, so only the most attentive customers tend to notice it. And in the long run, even the smallest change ends up saving the company millions of dollars.

Without further ado, Bored Panda invites you to look through a few examples of products that at some point were affected by shrinkflation.

#1

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Last year, someone on Reddit noticed how a "Bigger Bag, More To Share" pack of Doritos actually had the same amount of chips as the regular size pack. "More air to share," someone joked in the comments.

AApickleAA Report

Jia Kia
Community Member
2 months ago

them companies trying to make us turn our wallets upside down

View More Replies...
View more comments
#2

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

In 2016, fans of Pringles started noticing how their beloved chips are now smaller. In addition, some noticed that the tube itself also shrunk, making it harder for some people to reach in. Despite that, the price stayed the same. “Is this Pringles can getting smaller or my arm getting fatter?” a consumer went on Twitter to express their concern. The company explained that the reason behind these changes was that manufacturing shifted from the USA to Malaysia. “The equipment we use in Malaysia is a bit different to our sister factory in the US … you’ll notice that both the chip and the can are a little smaller to fit with the production facility,” the company explained.

CalamitytheKid Report

it's me again
Community Member
2 months ago

I call BS

Tiari
Community Member
2 months ago

But what about the weight per package? No information on that here. Nobody cares the chips/crisps get smaller if there are more in there and the weight stays the same...

Marek Yanchurak
Community Member
2 months ago

Right? This is comparing apples to oranges essentially if we don't know if the net weight or price changed as well...

Load More Replies...
Tabitha L
Community Member
2 months ago

And who set up the production facility in Malaysia? Why wouldn't you set it up to fit your product specs? I don't work in manufacturing or production, but this seems like horseshit, no?

Kenny Kulbiski
Community Member
2 months ago

Agreed. I doubt there was just a spare Pringle factory laying around in Malaysia.

Load More Replies...
hobbitly
Community Member
2 months ago

You can not say they made customers pay more, cause we can not see how many chips are in a can. Yes it could be ripping customers off, but this photo does not prove it.

Beans
Community Member
2 months ago

Pretty sure these are the 'malaysian' pringles they sell to the Australian market. The US still gets US pringles. As someone who has lived in the US and Australia, they are different-- the packs are smaller, the chips are a different texture and they definitely charge the same as before for a smaller and inferior product.

Load More Replies...
Ms LaDonna
Community Member
2 months ago

Maybe make your product here?

Caroline Driver
Community Member
2 months ago

This is fine when the weights/volumes are shown. It was good when they started putting £/gm or £/litre on labels so you can at least compare like for like. But we all know that Wagon Wheels and Curly Wurlies are a tiny fraction of the size they used to be.

elfin
Community Member
2 months ago

To me this is an improvement since I don't like Pringles. The smaller, the better.

Amazon QT
Community Member
2 months ago

This one outrages me!!! 🤬

Laughinmydreams
Community Member
2 months ago

Many products have shrunk and price remains the same or slightly higher, i.e chocolate bars The shifting production to Malaysia from USA is a sad excuse for companies taking employment outside of the U.S.A. or Canada to satisfy their shareholders enjoy higher profits. Bet workers in Malaysia are not making half the salary the U.S. workers did, Shame on those companies..

Rikke Hackner
Community Member
2 months ago

hmmm and here I thought it was my mouth that was getting bigger

Babs L
Community Member
2 months ago

Liars! Don't buy them!

Bob Belcher
Community Member
2 months ago

In other words, we saved a s**t ton of money by outsourcing the labor and reducing what the customer receives while at the same time keeping the price the same. Therefore; all our stock options go up 10% this year after we fired everyone in the US.

Shanie Booth
Community Member
2 months ago

They don't taste the same either. I don't like the new ones made in Malaysia.

Amazon QT
Community Member
2 months ago

😂😂😂

Load More Replies...
Olivia Agave
Community Member
2 months ago

These are two completely different sku tubes...

The Pansexual MELONLORD
Community Member
2 months ago

I love how this person did all of this

Jane Moore
Community Member
1 month ago

Pants on Fire

Tracy Wolfe
Community Member
1 month ago

So Pringles are made in Malaysia?

Leesa DeAndrea
Community Member
2 months ago

Liar.

J. Kasilo
Community Member
2 months ago

On most products (TV dinners, chips, etc.) the item gets smaller as the price rises - but you know that already...

Celtic Pirate Queen
Community Member
2 months ago

Yeah, you're full of s**t. You know exactly what you're doing and why. You're charging us the same amount for a smaller product and you DAMN WELL KNOW IT.

Elaine Mattingly
Community Member
2 months ago

Just say, "Less chips and the ones you do get are smaller BUT the flavor is priceless!" (and I want 10% of that commerical ditty,)

Janet Chaney
Community Member
2 months ago

won't buy Pringles

Sharon Dean
Community Member
2 months ago

Oh puleeze, I love fantasy stories, tell me more...............

Fred Bigox
Community Member
2 months ago

So why the same price?

Sven Mom
Community Member
2 months ago

Smaller to make room for their fatter wallets!

Mumof1
Community Member
2 months ago

I've been to Malaysia and can confirm that they are smaller.

Quazmodic
Community Member
2 months ago

Bullshit.

Cheryl Fontaine
Community Member
2 months ago

Did the price go down along with the chips and can? If not, screw Pringles.

Farid Red
Community Member
2 months ago

Its always bigger in US, compared to other countries on earth.

Cybele Spanjaard
Community Member
2 months ago

This is what really annoys me the cutting corners reducing sizes and weights that are really obvious and escalating prices.

Natalie KS
Community Member
2 months ago

LIES!

Id row
Community Member
2 months ago

'You'll notice that both the chip and the can are a little smaller" Shouldn't the price reflect that? I'm so tired of the fun sizing bullsh*t.

Gold
Community Member
2 months ago (edited)

I think they have both big and smaller packaging. I’ve bought both at different prices

Oreo Geek
Community Member
2 months ago

But the price didn't go down...

Aahzmandus Pervect
Community Member
2 months ago

This doesn't matter. What's the net weight of both packages?

Mimi M
Community Member
2 months ago

Bullshit. Adding insult to injury.

Beans
Community Member
2 months ago

This is true. They did that here in Aus, the problem is that the malaysian pringles taste completely different. They taste just like Mr Potato (malaysian pringle brand) etc. The biggest taste difference is with sour cream. I dont buy pringles anymore (prob a good thing) because I dont like them any more. I actually have a sneaking suspicion that it IS the mister potato malaysian factory.

Beans
Community Member
2 months ago

Also, I think they only did this in Australia and NZ like 5 years ago. I believe the US market still gets US pringles-- I was in the US last year and I am pretty sure yours are still made in the US, (possibly Mexico?) Check where its made. This only applies to Aus and some other places. I can tell you they ARE different, and they do give you less. Apart from them being smaller, they are harder and greasier somehow, saltier and just not as nice. They also charge the same amount despite shipping being cheaper from malaysia to Australia, and the labor being cheaper. So I would say definitely dodgy.

Load More Replies...
kjorn
Community Member
2 months ago

if the weight of the box is the same its ok

Bee Jairrels
Community Member
2 months ago

Picky much?

Diane Patrick
Community Member
2 months ago

Yick! Cancer in a can.

Nadine
Community Member
2 months ago

Whatever! They couldn't have gotten it done to their specs & they blame another country?

German Rottweiler#16
Community Member
2 months ago

bs

View more comments
#3

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Back in 2016, Toblerone announced they were altering the iconic design of their UK bars by adding bigger gaps between the mounds, which meant that the bars were about to have 10% less chocolate for the same price. Apparently, the unfortunate change was due to an increase in the price of the ingredients. People weren't too happy about it, to say the least.

Two years later, the company decided to bring back the original shape. Sadly, the price of the bar had to be raised as well.

Wikimedia Commons , Lazada Report

Tabitha L
Community Member
2 months ago (edited)

I think I'd rather pay more than receive an inferior product for the same price. Prices change. Quality doesn't have to. (Unless you are Costco's hot dog -price has stayed the same for decades.)

View More Replies...
View more comments
#4

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

For a long time, the clear glass cookware brand Pyrex was known for making fireproof glassware. Ironically, a few years ago, the pans started exploding when they got too hot. Apparently, the manufacturer switched to a cheaper ingredient that strengthened the glass against being dropped but weakened it against thermal shock.

Wikimedia Commons Report

FurryPotatoCat
Community Member
2 months ago

thats not mildly infuriating, thats a safety hazard!

View More Replies...
View more comments
#5

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

According to Metro, last year, a man named William Knight happened across a "vintage" 1996 Mars bar in the bottom of an old box in his loft. After measuring the old bar against a modern-day one, the man was surprised how much bigger the "vintage" one was. Despite that, the price of the bar has more than doubled since then.

Flying_Dutchmen Report

Olivia Agave
Community Member
2 months ago

The price of the ingredients to make it have more than doubled too.

View more comments
#6

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Throughout the years, a Double Stuf Oreo pack has changed from being 16.6 oz to 15.35 oz and is still being sold for the same price.

Instacart , Target Report

BoredDragon
Community Member
2 months ago

Ugh now I want Oreos.

View More Replies...
View more comments
#7

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

For quite a while now, the length of toilet paper rolls has been shrinking. Apparently, once upon a time, the standard size of a toilet paper roll was 4.5 inches by 4.5 inches. Fast forward to now, most rolls are a half-inch shorter than they used to be. Despite that, consumers are still paying the same price.

WCPO 9 Report

Maggie Fariss
Community Member
2 months ago

Look at it this way- 1)you probably consume tp on the basis of length not square area and 2) the paper company can get more rolls out of the same raw materials. The environment wins.

View More Replies...
View more comments
#8

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Many well-known chocolate bars have been shrunken down over time, but their prices haven't changed. For instance, a Twix bar is now about 14% smaller than it was back in the day. Apparently, in 2012 Mars, Inc. (who make Twix) announced a 250 calorie cap on all single-serve chocolate bars, and because of that, many of their products have been downsized.

Scouse Smurf Report

hobbitly
Community Member
2 months ago

If Im honest I dont think this is a bad thing cause 250 kcal already is a lot for just 1 snack.

View More Replies...
View more comments
#9

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Customers have been noticing that throughout the years many cereal brands have been reducing the amount of cereal they’re selling in a box while keeping the price the same. Many brands have been making the boxes thinner, so from first sight, it appears to be the same size as it used to be.

ms.akr Report

Maggie Fariss
Community Member
2 months ago

It's actually kind of a miracle that they can use thinner cardboard and film liner. When I was working servicing cereal manufacturers the machines used to make the package "bag in box" were not capable of using thinner materials. The cereal guys are saving significant money with reducing thickness and it's mean less consumption and waste of trees and plastics.

View More Replies...
View more comments
#10

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Turns out, some bags of Lay’s potato chips contain fewer chips than others. Lay’s regular "Family Size" packs are 10 oz., but the company’s bags of flavored chips are 9.5 oz, yet both sell for the same price. According to the Associated Press, the difference is equivalent to approximately 5-6 chips.

Target , Target Report

OpalTheRainwing
Community Member
2 months ago

IM SORRY 6 or 5 CHIPS THAT DID NOT HAVE A HOME IN MY BELLY

View More Replies...
View more comments
#11

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

As you may know, a standard US pint is 16 oz. Apparently, some bars in US practice “short pouring” their customers by using glasses that are only 14 oz. Since these glasses are the same size as the real ones, though, most customers tend to not notice it. These glasses are usually called “falsies” or “cheater pints.”

Bernt Rostad Report

M O'Connell
Community Member
2 months ago

Short pouring is illegal. Most of a bars profit comes from beer sales. Once word got around that they were doing this, they would lose all their customers.

View More Replies...
View more comments
See Also on Bored Panda
#12

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Turns out, some brands replace cotton in their "tissue tees" with cheaper and much thinner synthetic fabric. Because of that, these t-shirts appear almost see-through.

Wikimedia Commons Report

kate h
Community Member
2 months ago (edited)

I HATE these! Then when you finally find a 100% cotton tee, they often use short staple cotton which is crap. Long-staple cotton frays less, pills less and wrinkles less than short staple. You can feel the difference as well - long staple feels smooth and short staple feels somewhat rough. This is also why high count thread sheets are not necessarily better than lower count - it depends on what type of cotton they use.

View More Replies...
View more comments
#13

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Back in 2017, consumers started noticing that the size of family-size cartons of Tropicana downsized by almost 9 percent. Despite the change, the price remained the same.

caroleluck Report

Maggie Fariss
Community Member
2 months ago

Companies know that price increases cause people not to buy. When the cost to make the product goes up, they downsize the container to be able to sell at the same price.

View More Replies...
View more comments
#14

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

A month ago, a user on Reddit shared how they've noticed that Hefty bag cartons went from containing 90 bags to containing 80. Despite that, the price stayed exactly the same.

wulkes Report

Marilyn Holt
Community Member
2 months ago

Yes--everything costs more. Consumers notice when a price goes up. They don't necessarily check other parts of the label. We need to become more intelligent shoppers. And we need to understand that the price of everything goes up.

View more comments
#15

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

At the beginning of this year, someone on Reddit noticed that Powerade was also affected by shrinkflation. Apparently, the original 32 oz bottles were downsized to 28 oz, but the price remained exactly the same.

putinmania Report

Lucas Ke
Community Member
2 months ago

who drinks powerade? eLeCtRoLyTeS

View More Replies...
View more comments
#16

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

In 2014, Coca-Cola reduced the size of their large bottle from 2 liters to 1.75 liters. However, the price remained the same.

Nan's SuperValu Ballymun Report

Matthew White
Community Member
2 months ago

Speaking of coke I was selling soda at school and I ran out after 32 cans snd made 32 bucks and this Sneedy jerk went up to buy one but I informed him it was sold out he ran to the teachers I was selling COKE but forgot to include it was soda they thought it was COCAINE shortly after that I had to serve 3 weeks in In-School suspension it's now on the police record so YAY( sarcasm)

View More Replies...
View more comments
See Also on Bored Panda
#17

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Cadbury announced that by the end of 2021, they're going to reduce the calorie count of bars that are sold in multipacks. According to BBC, the four-packs packs of these popular sweets are about to contain no more than 200 calories each. "We must play our part in tackling obesity and are committed to doing so without compromising on consumer choice," said Louise Stigant, UK managing director at Mondelez International, according to BBC. However, they're not planning on changing the price.

Open Food Facts Report

Patty Stier
Community Member
2 months ago

Just causes people to eat an extra one - hence, calorie intake goes up higher!

View More Replies...
View more comments
#18

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

A few years ago, the New York-based yogurt company Chobani decided to downsize some of its yogurts from 6 oz to 5.3 oz. Despite that, the price of the yogurt hadn’t changed. Customers weren’t too happy about it. The company explained that the change was to improve consistency with its newly launched products as well as competitors who favored the 5.3-ounce pots, so it could be easier for consumers to compare nutritionals.

Wikimedia Commons Report

it's me again
Community Member
2 months ago

Again, I call BS

View More Replies...
View more comments
#19

Brands-Companies-Products-Sneaky-Cheapen-Shrinkflation

Last year, bottles of Heinz Salad Cream shrunk by approximately 9 percent, and the product became more expensive.

World Market Report

Red
Community Member
2 months ago (edited)

S-salad Cream......?

View More Replies...
View more comments