ADVERTISEMENT

Running a company is a delicate beast. No matter how big you become, there's always plenty of opportunities to mess up.

To show that no organization is exempt from making mistakes, TikToker Hannah Baked has been creating videos about the biggest brand fails and disasters that have made headlines. I'm certain that entire PR departments were tasked with covering them up, but even they couldn't hide all the loose ends.

Have you heard that Pringles (accidentally) put laxatives in one of their flavors? Or that Lipton launched a promotion campaign with a loophole that gave people an infinite supply of tea?

Continue scrolling to check out all the gems Hannah has unearthed so far and if you want more business hiccups, fire up our publication on the subreddit 'Corporate Facepalm.'

More info: TikTok

#1

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2017, a passenger was dragged across the aisle of a United Airlines flight. The cause of this was the flight was overbooked and when no one voluntarily chose to leave, they randomly selected someone to give up their seat. The passenger refused to leave and security was called. They forcefully grabbed the passenger and dragged them off the plane. This left the remaining passengers disgusted and they tweeted about the incident which led to United Airlines having to make a public apology and compensate the passenger.

hannahbakedcontent , JayseDavid Report

Add photo comments
POST
s_1 avatar
LavenderAxolotl
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I believe the passenger was a doctor who was flying home to open a free clinic for veterans, and also had patients to see the next day.

View More Replies...
View more commentsArrow down menu
#2

30 Brand Fails And Disasters That Seriously Damaged Their Image Lipton tea created a buy one, get one free deal. The problem with this deal is that every box had a free coupon which created a loophole where customers could get an endless supply of tea.

hannahbakedcontent , Lipton Report

#3

30 Brand Fails And Disasters That Seriously Damaged Their Image P&G received a lot of backlash after their Mother's Day ad that incorporated a woman cleaning and the slogan stating "This Mother's Day, get back to the job that really matters.”

hannahbakedcontent , P&G Report

#4

30 Brand Fails And Disasters That Seriously Damaged Their Image Bacardi received a lot of backlash for their slogan stating: "Want to look better this summer? Get your hands on the hotness-boosting accessory now: An ugly girlfriend!"

hannahbakedcontent , Bacardi Report

ADVERTISEMENT
#5

30 Brand Fails And Disasters That Seriously Damaged Their Image The mortgage company better.com organized a Zoom meeting with 900 of their employees. The CEO announced that those 900 employees were all being terminated, stating that if you're on this call, you're part of the unlucky group that has been laid off. The footage of the meeting was posted online which showed employees crying and being shocked by the announcement. The CEO received so much backlash that he had to take time off to reflect.

hannahbakedcontent Report

#6

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2019, Burberry found themselves facing controversy after their fashion show featured a hoodie with a noose attached to the hood. A model that walked in the show called out the brand on social media stating that "[taking your own life] is not fashion". After receiving a lot of criticism online, they responded by writing a public apology stating that the item was insensitive.

hannahbakedcontent , Burberry Report

#7

30 Brand Fails And Disasters That Seriously Damaged Their Image Dolce and Gabbana found themselves receiving a lot of backlash after creating a shoe that stated 'thin is gorgeous’. This angered a lot of fans who tweeted that it wasn't a responsible message and it didn't support inclusivity of all body types. The brand showed no remorse by responding: "Next time, we'll write 'love to be fat and full of cholesterol.'”

hannahbakedcontent , Dolce & Gabbana Report

ADVERTISEMENT
#8

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2021, Burger King decided to tweet out "Women belong in the kitchen." This happened to be on International Women's Day. They received a lot of backlash from Twitter users pointing out that the tweet was sexist. They then replied to the backlash by stating that ‘they wanted to encourage women to take up a culinary career.'

hannahbakedcontent , Burger King Report

Add photo comments
POST
sara9292 avatar
Fried Mermaid
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This was the first twit, the second one they talked about culinary careers and how women are only a low % and that they wanted to help, launching a scholarship.... HOWEVER, all the info were in the second and third twit. Very. Bad. Pausing.

breakmyheart avatar
Something
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This isn't an accurate description of what happened, since they immediately continued the thread with "If they want to, of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career." It's not like they were trying to be sexist.

phil84vaive avatar
Phil Vaive
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The problem there, though, is that you can't be sure that readers will see the follow up tweets. Each tweet has to be viewed as its own entity, especially now, as people love to react to the very first thing they see without digging any deeper.

Load More Replies...
nedov-marcela avatar
Lainie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is true though. I belong in every room in my house I want to go to. :p

nedov-marcela avatar
Lainie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They just wanted to get attention with this kind of backward sexism, and they did it. The idea is right, only poorly executed.

guyx23 avatar
guyx23
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No, this is a gross misrepresentation. The original intent always was to encourage female chefs and cooks to join their workforce, and it was abundantly clear in the following tweets. This first tweet was a hook to generate traffic, and well - it worked.

phil84vaive avatar
Phil Vaive
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The mistake was assuming that people would see or bother to read the following tweets, especially since they didn't put in the "1/5" indicator to note that the tweet wasn't standalone. People love to react to the first thing they see on social media. That's not new information.

Load More Replies...
fakename_3 avatar
Fake Name
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can see the intention. Unfortunately, it happened to be in poor taste.

emilymulheran avatar
Emily Mulheran
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Never realized that working at Burger King counted as “culinary expertise.” 🙄

pauldavis avatar
Paul Davis
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Likely somebody who pulls six figures or more came up with that, and people pulling 7 figures or more approved it.

vortexlazer avatar
Vortex Lazer
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Burger King, my favorite restaurant, you actually said that? Boycott time it is.

toriohno avatar
tori Ohno
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We already have a culinary career, we're just not allowed to be recognized or called "chef", only men are allowed that.

gautam_roy avatar
Gautam Roy
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What did I read this as "Women belong in the street". 😂 I'm really sorry if any woman get offended by me.

michaelbartko avatar
Michael Bartko
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, let’s be fair, let’s account for the level of brain power required to be the creativity voice of Burger King

sj-dumond avatar
Gypsy Lee
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

B. S. I hope they fired the mouth breathing moron. But I’ll be less likely to ever choose BK again. Pigs.

andreblue avatar
Andre Blue
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women are shut out of leadership positions in the culinary world. Yet another old boys club. Doesn't make that ad any less trash.

davidtimmons_1 avatar
David Timmons
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There's a part two of this tweet that's missing that adds greatly needed context. Still a terrible idea to tweet though

rhemore1 avatar
Suzanne Haigh
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People whine and complain but do nothing, just stop using Burger King, you have plenty to choose from.

tylerpressnell avatar
D-RDG-AUT
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Burger King has broken the rules of advertisement since they were founded XD

craigeveland avatar
Agron54
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually read this as women belonging in the kitchen as in valued in the kitchen. Not that it was their “place”

corenwilliams avatar
Coren Williams
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a culinary history book called A Woman’s Place is in the Kitchen: The History of Female Chefs

lisahewes avatar
Lisa Hewes
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The heart is in the right place, but execution is absolute garbage.

lyndsey-macd avatar
LynzCatastrophe
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Uh huh.... no. It's ambiguously worded so admittedly open to interpretation but the fact that it was easily avoided....

yuriechoi avatar
Yurie
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I read about how there are more male chefs than female and Burger King said they were rooting for more female chefs with this post, but this was nonetheless worded poorly

rachelcunningham avatar
Rachel Cunningham
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They were trying to turn something derogatory into something positive, but it failed, hugely.

phil84vaive avatar
Phil Vaive
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I get what they were going for, but it was VERY badly done. They were trying to say that women should have every opportunity to have a culinary career that men have, as it's a male dominated industry. They were trying to take the typical "women belong at home" sentiment and turn it around. It could have been done a LOT better, though.

phil84vaive avatar
Phil Vaive
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If I had done it, I would have said something along the lines of "At Burger King, we believe that women really DO belong in the kitchen" while posting that with a link to a source stating that women are under-represented in culinary careers, or something to give it some context.

Load More Replies...
robinrunions avatar
Agentblackbetty
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BS. I have had the privilege of several men friends who absolutely love to cook and were excellent at it.

dzintrakalnina avatar
Z Kalnina
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Culinary career? Burgerking? You don't need any qualifications to work in their kitchen, do you?

emilymulheran avatar
Emily Mulheran
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

CV: “I am a culinary expert. I’ve worked as a head chef at Burger King, McDonalds, and Applebee’s. I am looking for a salaried position that pays $40, 000 or more per year with excellent benefits and a significant pension. With years of experience, my culinary skills are unmatched.” 🙄

kpalp232 avatar
BlahBlahBlackSheepah
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This really did turn out bad but the reality is that women are largely shut out from pro kitchens. Cooking is womens work unless you want to get paid for it.

ezekielrhymes1 avatar
JoyfulZebra
Community Member
1 year ago

This comment has been deleted.

bobkegeles avatar
Sonnovab Kegeles
Community Member
1 year ago

This comment is hidden. Click here to view.

What do you expect, it is Burger King not Burger Queen. The sexism is baked right in. lmao

View more commentsArrow down menu
ADVERTISEMENT
#9

30 Brand Fails And Disasters That Seriously Damaged Their Image A fat-free version of Pringles was produced and was successful until customers reported stomach cramps. This was because the ingredient used as a fat substitute actually had a laxative effect.

hannahbakedcontent , Mike Mozart Report

Add photo comments
POST
champine-adrianna avatar
Pansexual Pancake (She/they)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean, I like pringles better than laxatives... so if I ever need to make myself go I'll have a tasty way to do it.

View More Replies...
View more commentsArrow down menu
#10

30 Brand Fails And Disasters That Seriously Damaged Their Image Domino's faced backlash after their employees filmed and uploaded a series of videos with them shoving cheese up their nose and wiping their body with cloth meant for cleaning. After it went up on YouTube, millions of people watched it which resulted in the CEO seeing it as well. The employees ended up getting fired and charged with felonies for food contamination.

hannahbakedcontent , Wikipedia Report

#11

30 Brand Fails And Disasters That Seriously Damaged Their Image The fashion company Oh Polly set up a competition for NHS workers where the winner would receive a care package and clothing for a virtual party. When the winner couldn't attend the event because they were working a 12-hour shift, Oh Polly retracted the prize. The winner was obviously upset and tweeted about it which created outrage among Twitter users. This resulted in Oh Polly having to apologize and give the winner their prize.

hannahbakedcontent , LaraHarper Report

ADVERTISEMENT
#12

30 Brand Fails And Disasters That Seriously Damaged Their Image TRESemme received backlash after creating a campaign that featured different hair types with titles at the bottom labeled 'frizzy and dull' and 'dry and damaged' where the two photos of the blonde hair are labeled 'normal hair' and 'find them flat.' The advertisement ended up getting cut as many people were outraged and labeled TRESemme racist and extremely insensitive.

hannahbakedcontent , TRESemmé Report

#13

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2016, Samsung had to stop all sales of the Galaxy Note 7 after customers reported that their phones were overheating and catching on fire. Samsung reacted by sending out multi-layered fireproof boxes with packing instructions.

hannahbakedcontent , wbrz Report

Add photo comments
POST
rainbowthunderman avatar
Aesthetic Studios
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I still remember this and the note 2/s3 incident… im scared of using samsungs after seeing the s22 explode…

View More Replies...
View more commentsArrow down menu
#14

30 Brand Fails And Disasters That Seriously Damaged Their Image McDonald's created a Twitter campaign encouraging followers to use the hashtag #McDStories to share an experience they've had with the company. The problem with the campaign was that it left Twitter users posting their McDonald's horror stories, with some of their stories consisting of fingernails and hospitalization.

hannahbakedcontent , McDonald's Report

#15

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2020, Singapore Airlines launched a campaign called Flight To Nowhere. They planned to do three-hour-long flights where passengers could enjoy a meal in the sky with a view. This received a lot of backlash from environmentalists as the flights had no purpose for travel. Singapore Airlines responded by changing the campaign to dining in a plane parked on the tarmac.

hannahbakedcontent , arpingstone Report

Add photo comments
POST
an-gu avatar
Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Did somebody tell them that people fly for the expierience of airline food eaten with plastic cutlery in a cramped seat? Plus the whole airport b******t? I can't belive they've managed to take all of the negatives about flying, remove the one positive of being transported somewhere else quickly, and (presumably) sell it to someone. It's like diamonds of 2020.

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
#16

30 Brand Fails And Disasters That Seriously Damaged Their Image Victoria's Secret uploaded a photo on their Instagram where their model was missing an arm. When their followers started calling them out on their Photoshop, they quickly deleted the post.

hannahbakedcontent , Victoria's Secret Report

Add photo comments
POST
champine-adrianna avatar
Pansexual Pancake (She/they)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If they want to show diverse models, why not just hire an actual disabled model? It just makes more sense!

View More Replies...
View more commentsArrow down menu
#17

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2013, EHRs conducted a random food test on IKEA Swedish meatballs and found traces of horsemeat. This was reported back to IKEA and they reacted by doing a mass recall. The horsemeat scandal had massive repercussions as a lot of customers were hesitant to eat at IKEA after that.

hannahbakedcontent , Magnus D Report

#18

30 Brand Fails And Disasters That Seriously Damaged Their Image US Airways found themselves in controversy after tweeting a p**nographic image to a complaining customer by accident. The photo was up for an hour before they removed it. They ended up having to make a public apology and stated that they would investigate the issue.

hannahbakedcontent , US Airways Report

#19

30 Brand Fails And Disasters That Seriously Damaged Their Image Dolce and Gabbana launched three short videos on social media to promote a runway show they were having in Shanghai. The video incorporated a Chinese woman trying to eat Italian dishes with chopsticks while a voiceover tried to teach her how to eat. This received a lot of backlash for being racist, and the video ended up getting taken down within 24 hours. The drama wasn't over yet though, as Stefano Gabbana got exposed for calling China a country of ‘five poo emojis’. Gabbana claims that his account was hacked and they both ended up having to make a public apology.

hannahbakedcontent , Dolce & Gabbana Report

ADVERTISEMENT
See Also on Bored Panda
#20

30 Brand Fails And Disasters That Seriously Damaged Their Image Burger King produced a meatless burger in 2019 called the Impossible Whopper. They marketed the burger to be an alternative option for vegans and vegetarians. The problem with the burger was that it was cooked on the same grill as the meat patties which removed the option for vegetarians and vegans to even eat the burger. But some customers did eat them without knowing, which resulted in Burger King being sued for misleading their customers.

hannahbakedcontent , Burger King Report

Add photo comments
POST
an-gu avatar
Anna Banana
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's not strictly true. A lot of people choose vegetarian options for environmental reasons these days and they don't mind the contamination. Those people were eating the burgers. Though in general I agree that the idea was stupid and misleading people about what they're about to eat is a shitty thing to do.

View More Replies...
View more commentsArrow down menu
#21

30 Brand Fails And Disasters That Seriously Damaged Their Image Domino's advertised a campaign stating "Calling all nice Karen's". This campaign allowed women named Karen to receive a free pizza if they were a pleasant customer. The problem with this campaign was that it received a lot of complaints and ended up getting pulled.

hannahbakedcontent , Domino's pizza Report

#22

30 Brand Fails And Disasters That Seriously Damaged Their Image In an ad for the margarine brand Flora, a photo of a heart and a statement "Uh, dad, I'm gay" was used. This received a lot of criticism for being homophobic.

hannahbakedcontent , Flora Report

Add photo comments
POST
frogglin avatar
Little Wonder
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Margarine is marketed as Heart Healthy, that's why there's a heart in the image. It's homophobic because it states your child being gay would "break your heart".

View More Replies...
View more commentsArrow down menu
#23

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2017, Kendall and Kylie Jenner tried to sell T-shirts featuring deceased rappers and Ozzy Osbourne. They were called out on Twitter for being disrespectful and trying to profit off of using the icons. The T-shirts ended up getting pulled and Kendall Jenner responded by stating that the designs were not well thought out and apologized.

hannahbakedcontent Report

Add photo comments
POST
mriche avatar
Memere
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I really wish the Kartrashians would just go away. I've never watched their show, never will, and I rarely read anything about them.

View More Replies...
View more commentsArrow down menu
#24

30 Brand Fails And Disasters That Seriously Damaged Their Image ColourPop received backlash after the release of their sculpting sticks. The cause of the backlash was the names given to the three darkest shades. The names were titled "Yikes", "Typo" and "Doom". This offended a lot of ColourPop's customers and they deemed ColourPop to be racist. ColourPop reacted by apologizing and changing all of the names.

hannahbakedcontent , Ashly Report

Add photo comments
POST
heathervance avatar
AzKhaleesi
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hold up, but the light shade is "re friend?" seriously? So THAT'S ok, but the rest aren't? and those are literally eye shadows not friggin foundation. God people are ridiculous.

View More Replies...
View more commentsArrow down menu
#25

30 Brand Fails And Disasters That Seriously Damaged Their Image Safety Warehouse advertised a PR event where they promised to do a cash drop of $100,000. More than 1,000 people went to the event expecting to collect the money, but instead collected retail vouchers that looked like $5 notes. This left people outraged as they reported being trampled on and spending a lot of money to even get to the event.

hannahbakedcontent , The Safety Warehouse Report

Add photo comments
POST
peter_66 avatar
Peter Lee
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This was in Auckland, New Zealand. Tickets were limited to 1,000 so in theory each person would get around $100. Some people reported travelling hundreds of kilometres and spending hundreds of dollars to participate, not sure how much they thought they would get? The companies version was they threw out $100,000 in cash mixed with fake discount vouchers but when reported in the news no one they interviewed got any cash, and of course the media is always unbiased and doesn't report only the news they want you to hear

View More Replies...
View more commentsArrow down menu
#26

30 Brand Fails And Disasters That Seriously Damaged Their Image Gucci found themselves in controversy after designing a jumper that got criticized for resembling blackface. The piece retailed for $890 and was part of their autumn/winter collection. Gucci responded by removing the piece from their collection and apologizing stating that 'they are committed to increasing diversity.'

hannahbakedcontent , Gucci Report

#27

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2013, Burger King's Twitter account got hacked. A hacker decided to change the Burger King logo to the McDonald's logo. They also tweeted out racial slurs and lies about the company. One of the tweets stated that Burger King had been sold to McDonald's. Another tweet stated "If I catch you at Wendy's, we're fighting!" Burger King responded by asking Twitter to suspend their account and making a public apology on their Facebook page.

hannahbakedcontent , Burger King Report

#28

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2016, KFC found themselves receiving a lot of backlash after publishing this image that stated "Something hot and spicy is coming soon.” Clearly, they posted the image to get people talking, which it did because the post went viral. The post was only up for an hour before they removed it as the comments stated that the image was inappropriate and misogynistic.

hannahbakedcontent , KFC Report

Add photo comments
POST
daniel-boak avatar
iseefractals
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's neither inappropriate, nor misogynistic. It's a blurred out bucket of chicken, people are making assumptions on their own and then getting upset for what they assume. The fact that you're offended for the sake of being offended is a you problem.

View More Replies...
View more commentsArrow down menu
#29

30 Brand Fails And Disasters That Seriously Damaged Their Image Frito-Lay produced a lip balm in 2005 that was entirely Cheetos scented. The problem with this lip balm was that barely anyone bought it.

hannahbakedcontent , fortune cookie Report

See Also on Bored Panda
#30

30 Brand Fails And Disasters That Seriously Damaged Their Image Jensen Karp, a comedian, claimed that he found sugar-coated shrimp tails in his box of Cinnamon Toast Crunch. The tweet ended up going viral and a spokesperson for the company stated that they would start investigating the issue. After the investigation, they claimed that the shrimp tails were actually cinnamon and sugar clumped together. Jensen Karp ended up tweeting that he felt gaslighted by their investigation. The company then offered to send out an envelope to return the alleged shrimp tails for forensic investigation. He then went on to tweet that the cereal box had already been opened and it was taped down the bottom which led Cinnamon Toast Crunch to conclude that the box had been tampered with.

JensenKarp , Jensen Karp Report

Note: this post originally had 36 images. It’s been shortened to the top 30 images based on user votes.