Running a company is a delicate beast. No matter how big you become, there's always plenty of opportunities to mess up.
To show that no organization is exempt from making mistakes, TikToker Hannah Baked has been creating videos about the biggest brand fails and disasters that have made headlines. I'm certain that entire PR departments were tasked with covering them up, but even they couldn't hide all the loose ends.
Have you heard that Pringles (accidentally) put laxatives in one of their flavors? Or that Lipton launched a promotion campaign with a loophole that gave people an infinite supply of tea?
Continue scrolling to check out all the gems Hannah has unearthed so far and if you want more business hiccups, fire up our publication on the subreddit 'Corporate Facepalm.'
More info: TikTok
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In 2017, a passenger was dragged across the aisle of a United Airlines flight. The cause of this was the flight was overbooked and when no one voluntarily chose to leave, they randomly selected someone to give up their seat. The passenger refused to leave and security was called. They forcefully grabbed the passenger and dragged them off the plane. This left the remaining passengers disgusted and they tweeted about the incident which led to United Airlines having to make a public apology and compensate the passenger.
I believe the passenger was a doctor who was flying home to open a free clinic for veterans, and also had patients to see the next day.
Lipton tea created a buy one, get one free deal. The problem with this deal is that every box had a free coupon which created a loophole where customers could get an endless supply of tea.
P&G received a lot of backlash after their Mother's Day ad that incorporated a woman cleaning and the slogan stating "This Mother's Day, get back to the job that really matters.”
Bacardi received a lot of backlash for their slogan stating: "Want to look better this summer? Get your hands on the hotness-boosting accessory now: An ugly girlfriend!"
The mortgage company better.com organized a Zoom meeting with 900 of their employees. The CEO announced that those 900 employees were all being terminated, stating that if you're on this call, you're part of the unlucky group that has been laid off. The footage of the meeting was posted online which showed employees crying and being shocked by the announcement. The CEO received so much backlash that he had to take time off to reflect.
Oh poor guy, had to take time off to reflect... My god this is so bad.
In 2019, Burberry found themselves facing controversy after their fashion show featured a hoodie with a noose attached to the hood. A model that walked in the show called out the brand on social media stating that "[taking your own life] is not fashion". After receiving a lot of criticism online, they responded by writing a public apology stating that the item was insensitive.
A, yes, let's give children nooses, how could this EVER be a bad idea?
Dolce and Gabbana found themselves receiving a lot of backlash after creating a shoe that stated 'thin is gorgeous’. This angered a lot of fans who tweeted that it wasn't a responsible message and it didn't support inclusivity of all body types. The brand showed no remorse by responding: "Next time, we'll write 'love to be fat and full of cholesterol.'”
Well… If that’s what they said back, they kinda deserve it.
They didn't write "love to be thin and have osteoporosis," so "love to be fat and full of cholesterol" isn't the equivalent. Maybe they should have made a shoe that says "I'm thicc and gorgeous," or maybe (though this might be going a bit too far) shoes don't actually have to idolize any specific body type.
Agreed. Also, the shoes are extremely ugly. When I wrote on my own shoes back in the day they looked better than this & I imagine they cost A LOT less.
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There's a difference between fat and large. Unfit and unhealthy lifestyles shouldn't be promoted, but people come in all shapes and sizes - you can be large, healthy, and very fit.
I come from a family of " giants". I am one of the only females under six foot. My aunt was 6'3". Not fat, LARGE. Wore plus sizes.
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Still incredibly inconsiderate of them and lacking in compassion
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Really, really bad marketing. They cut out a huge swath of potential customers by doing this, then compounded it by making that shitty and cruelly insensitive response. It would’ve been so simple to just leave out all the thin b******t and say “I am gorgeous”. That way, you appeal to every consumer, not just the tiny number of x-rays out there, and sell millions of shoes.
Are those the shoes? Theyve just been scribbled on with marker and a couple of iron on patches glued on 😳
D&G is a hugely problematic company. It's like they are deliberately causing s**t all the time.
- Doesn't it say "thin & gorgeous"?? Couldn't that as easily say "fat & gorgeous"? - This really doesn't make sense on any level to me.
DAMN! I think both ideas/slogans are the worst I’ve ever encountered in my 20 years in marketing. Their response makes me want to vomit.
I'm glad that, in no way, have I ever been interested in what's "fashionable" or "trendy". I've always considered it overpriced garbage for those that need to be "seen".
Very mature answer indeed. Considering that in their book, everyone who's not borderline anorexic is 'fat'. Also, everyone has cholesterol. It's only bad when it's too high.
That is so disrespectful, seems like they don't care about offending people and losing customers
Basically an attack on girls and women's body image with impossible standards.
I'm more offended by the design decisions here than I am by the thin-positive messaging. I have been both very thin and obese in my life and being ridiculed for being too thin was more hurtful than any fat jokes. It makes you feel weak and insufficient as a man.
It's D&B. What do you expect? No different then any other garbage "fashion" company
The Kardashian's are providing their brand w a lot of media right now. I'm surprised they dressed kourtney after what they said about selena Gomez. Two old wealthy white men telling us how women should look. Their clothes are considered the trash brand in Italy. Just like the kk family is considered here. I guess that birds of a feather thing is really true.
How about just don't talk about people's shapes and weight, period. On another note, this styling of shoes is getting popular. I saw some very similar, but more tastefully decorated, runners and pumps at Aldo yesterday, that had more of a cohesive look. These just look like D&G took some random arts and crafts items they found at Michaels and stuck them on some white, Payless shoes.
The shoes could JUST say "I'm beautiful" and send a positive message.
Will never ever use D&G ever, if I am ever faced with a choice. They are not kind to one of the main, if not THE main groups they make things for!
D&G are racist, bigoted, elitist a$$holes. After pissing off most Chinese consumers in China and abroad, they were essentially exiled from their largest growth market and the brand became persona non grata in China. Bet their investors loved that dumba$$ move.
D***s. I have hypercholesterolaemia and I am not fat. Thin is not always "gorgeous", look at the survivors of the holocaust. Why can't th eidiots who run "fashion houses" also have something of an understanding or normal, regular people?
Everyone complaining about supporting inclusiveness, but want thin people excluded?
I'm actually going to ignore the message on the grounds of... this is just one ugly pair of shoes! Here's a glue gun, some markers and bits and pieces from Michael's, see what you can come up with!
If you're wearing these shoes you have a terrible fashion sense so who cares if you're thin, you don't look gorgeous, you look like a f*****g clown.
I'm Thin and Gorgeous was a quote from Edina in Ab Fab. I wonder if it has anything to do with that?
They could have worded the message better,but it's kinda bad to be fat and ok with it at the same time one should not be ashamed of natural body size
It's kind of bad to judge someone's body without knowing their story. Someone could be overweight due to certain medications or thyroid disease. You have no idea what a person is going through so it's best not to judge.
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I guess I am not going to wear Dolce and Gabbana. Cholesterol is not the issue when talking about rudeness to peoples looks.
lol maybe stay out of the shoe business and stop being obsessed with weight and projecting it onto their customers. Or former customers.
It doesn't say "thin is gorgeous." It says "I'm thin and gorgeous." Eveybody just stfu. Being obese is unhealthy, no matter how much you want to try to convince yourself it isn't.
I knew a girl in highschool who was anorexic and had written all over her shoes in tiny tiny print, "skinny, skinny, skinny" 1000's of times. She would also run in the mornings and after school while panting, "I am skinny" over and over. She was in and out of facilities all through school. Years later it was found out that her dad was raping her. I think of her every time I see stuff like this. Her Goal weight was 75 pounds. That's not good.
Plenty of people are not thin but are healthy and have good cholesterol... I also have a partner that is very thin but has high cholesterol. People don't understand the medical facts, so they shouldn't tweet about them
On the picture posted its says "i'm thin & gorgeous" not "thin is gorgeous". There is a difference, albeit slight.
Why did they have to? They didn't write "you are fat and ugly". They write about one perspective. Are we really at the point where, if you write one perspective you MUST write every perspective or be canceled? BLM could be in trouble.
Ah bless, Scott. Go take your fake outrage and shove it.
Load More Replies... It does not say "thin is gorgeous" it says "I'm thin and gorgeous", which is still bad but not quite as blatantly fat shaming. Honest mistake or a strategy to generate outrage and clicks? I'm starting to see a pattern, which makes me suspect the latter. That's not great business ethics on your part either, BP.
I mean their response is awful, and it retroactively makes the shoes look worse
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Do you know what hypoglycemia is? It can kill BTW. To stay a skinny size 2 to 4 I have to starve myself and exercise like a maniac daily. This leaves me dizzy, feeling drunk, and sometimes fainting. Sorry, but I'll stay a nice size 10 and not drive into oncoming traffic going home. Let their models kill themselves, because I refuse to.
Do people realize being offended doesn't mean considering something the worst thing in the world and crying about it?
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In 2021, Burger King decided to tweet out "Women belong in the kitchen." This happened to be on International Women's Day. They received a lot of backlash from Twitter users pointing out that the tweet was sexist. They then replied to the backlash by stating that ‘they wanted to encourage women to take up a culinary career.'
A fat-free version of Pringles was produced and was successful until customers reported stomach cramps. This was because the ingredient used as a fat substitute actually had a laxative effect.
I mean, I like pringles better than laxatives... so if I ever need to make myself go I'll have a tasty way to do it.
Domino's faced backlash after their employees filmed and uploaded a series of videos with them shoving cheese up their nose and wiping their body with cloth meant for cleaning. After it went up on YouTube, millions of people watched it which resulted in the CEO seeing it as well. The employees ended up getting fired and charged with felonies for food contamination.
The fashion company Oh Polly set up a competition for NHS workers where the winner would receive a care package and clothing for a virtual party. When the winner couldn't attend the event because they were working a 12-hour shift, Oh Polly retracted the prize. The winner was obviously upset and tweeted about it which created outrage among Twitter users. This resulted in Oh Polly having to apologize and give the winner their prize.
TRESemme received backlash after creating a campaign that featured different hair types with titles at the bottom labeled 'frizzy and dull' and 'dry and damaged' where the two photos of the blonde hair are labeled 'normal hair' and 'find them flat.' The advertisement ended up getting cut as many people were outraged and labeled TRESemme racist and extremely insensitive.
In 2016, Samsung had to stop all sales of the Galaxy Note 7 after customers reported that their phones were overheating and catching on fire. Samsung reacted by sending out multi-layered fireproof boxes with packing instructions.
I still remember this and the note 2/s3 incident… im scared of using samsungs after seeing the s22 explode…
McDonald's created a Twitter campaign encouraging followers to use the hashtag #McDStories to share an experience they've had with the company. The problem with the campaign was that it left Twitter users posting their McDonald's horror stories, with some of their stories consisting of fingernails and hospitalization.
In 2020, Singapore Airlines launched a campaign called Flight To Nowhere. They planned to do three-hour-long flights where passengers could enjoy a meal in the sky with a view. This received a lot of backlash from environmentalists as the flights had no purpose for travel. Singapore Airlines responded by changing the campaign to dining in a plane parked on the tarmac.
Did somebody tell them that people fly for the expierience of airline food eaten with plastic cutlery in a cramped seat? Plus the whole airport b******t? I can't belive they've managed to take all of the negatives about flying, remove the one positive of being transported somewhere else quickly, and (presumably) sell it to someone. It's like diamonds of 2020.
Victoria's Secret uploaded a photo on their Instagram where their model was missing an arm. When their followers started calling them out on their Photoshop, they quickly deleted the post.
If they want to show diverse models, why not just hire an actual disabled model? It just makes more sense!
In 2013, EHRs conducted a random food test on IKEA Swedish meatballs and found traces of horsemeat. This was reported back to IKEA and they reacted by doing a mass recall. The horsemeat scandal had massive repercussions as a lot of customers were hesitant to eat at IKEA after that.
US Airways found themselves in controversy after tweeting a p**nographic image to a complaining customer by accident. The photo was up for an hour before they removed it. They ended up having to make a public apology and stated that they would investigate the issue.
Dolce and Gabbana launched three short videos on social media to promote a runway show they were having in Shanghai. The video incorporated a Chinese woman trying to eat Italian dishes with chopsticks while a voiceover tried to teach her how to eat. This received a lot of backlash for being racist, and the video ended up getting taken down within 24 hours. The drama wasn't over yet though, as Stefano Gabbana got exposed for calling China a country of ‘five poo emojis’. Gabbana claims that his account was hacked and they both ended up having to make a public apology.
Burger King produced a meatless burger in 2019 called the Impossible Whopper. They marketed the burger to be an alternative option for vegans and vegetarians. The problem with the burger was that it was cooked on the same grill as the meat patties which removed the option for vegetarians and vegans to even eat the burger. But some customers did eat them without knowing, which resulted in Burger King being sued for misleading their customers.
That's not strictly true. A lot of people choose vegetarian options for environmental reasons these days and they don't mind the contamination. Those people were eating the burgers. Though in general I agree that the idea was stupid and misleading people about what they're about to eat is a shitty thing to do.
Domino's advertised a campaign stating "Calling all nice Karen's". This campaign allowed women named Karen to receive a free pizza if they were a pleasant customer. The problem with this campaign was that it received a lot of complaints and ended up getting pulled.
In an ad for the margarine brand Flora, a photo of a heart and a statement "Uh, dad, I'm gay" was used. This received a lot of criticism for being homophobic.
Margarine is marketed as Heart Healthy, that's why there's a heart in the image. It's homophobic because it states your child being gay would "break your heart".
In 2017, Kendall and Kylie Jenner tried to sell T-shirts featuring deceased rappers and Ozzy Osbourne. They were called out on Twitter for being disrespectful and trying to profit off of using the icons. The T-shirts ended up getting pulled and Kendall Jenner responded by stating that the designs were not well thought out and apologized.
ColourPop received backlash after the release of their sculpting sticks. The cause of the backlash was the names given to the three darkest shades. The names were titled "Yikes", "Typo" and "Doom". This offended a lot of ColourPop's customers and they deemed ColourPop to be racist. ColourPop reacted by apologizing and changing all of the names.
hold up, but the light shade is "re friend?" seriously? So THAT'S ok, but the rest aren't? and those are literally eye shadows not friggin foundation. God people are ridiculous.
Safety Warehouse advertised a PR event where they promised to do a cash drop of $100,000. More than 1,000 people went to the event expecting to collect the money, but instead collected retail vouchers that looked like $5 notes. This left people outraged as they reported being trampled on and spending a lot of money to even get to the event.
This was in Auckland, New Zealand. Tickets were limited to 1,000 so in theory each person would get around $100. Some people reported travelling hundreds of kilometres and spending hundreds of dollars to participate, not sure how much they thought they would get? The companies version was they threw out $100,000 in cash mixed with fake discount vouchers but when reported in the news no one they interviewed got any cash, and of course the media is always unbiased and doesn't report only the news they want you to hear
Gucci found themselves in controversy after designing a jumper that got criticized for resembling blackface. The piece retailed for $890 and was part of their autumn/winter collection. Gucci responded by removing the piece from their collection and apologizing stating that 'they are committed to increasing diversity.'
In 2013, Burger King's Twitter account got hacked. A hacker decided to change the Burger King logo to the McDonald's logo. They also tweeted out racial slurs and lies about the company. One of the tweets stated that Burger King had been sold to McDonald's. Another tweet stated "If I catch you at Wendy's, we're fighting!" Burger King responded by asking Twitter to suspend their account and making a public apology on their Facebook page.
In 2016, KFC found themselves receiving a lot of backlash after publishing this image that stated "Something hot and spicy is coming soon.” Clearly, they posted the image to get people talking, which it did because the post went viral. The post was only up for an hour before they removed it as the comments stated that the image was inappropriate and misogynistic.
It's neither inappropriate, nor misogynistic. It's a blurred out bucket of chicken, people are making assumptions on their own and then getting upset for what they assume. The fact that you're offended for the sake of being offended is a you problem.
Frito-Lay produced a lip balm in 2005 that was entirely Cheetos scented. The problem with this lip balm was that barely anyone bought it.
Jensen Karp, a comedian, claimed that he found sugar-coated shrimp tails in his box of Cinnamon Toast Crunch. The tweet ended up going viral and a spokesperson for the company stated that they would start investigating the issue. After the investigation, they claimed that the shrimp tails were actually cinnamon and sugar clumped together. Jensen Karp ended up tweeting that he felt gaslighted by their investigation. The company then offered to send out an envelope to return the alleged shrimp tails for forensic investigation. He then went on to tweet that the cereal box had already been opened and it was taped down the bottom which led Cinnamon Toast Crunch to conclude that the box had been tampered with.
Note: this post originally had 36 images. It’s been shortened to the top 30 images based on user votes.
What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?
And the Pepsi Dolly Parton commercial with the “friendly” civil war.
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The sales of ionized bracelets saw a sudden drop in 1990 in The Netherlands, when Dutch folk singer Nico Haak suddenly died of a heart attack. He was the main face for the “BioRegulator” brand, with his statement “It makes me feel great, I will never take it off again”.
Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.
I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!
Load More Replies... How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!
Its illegal to do mass layoffs with no notice? Since when?
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No mention of the Gillette ad painting all men as sadistic a-holes? Featuring a bunch of bearded a-holes who obviously don't use the razors watching two kids beating the hell out of each other while they grill?
I think the morale of this story today folks is... move to Australia
KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057
I make deez nuts come online. It’s enough to comfortably replace my old job's income, especially considering I only work about 11 to 12 hours a week from home. I was amazed how easy it was after I tried it… 🙂 AND GOOD LUCK.:) HERE====)
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What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?
And the Pepsi Dolly Parton commercial with the “friendly” civil war.
Load More Replies... The sales of ionized bracelets saw a sudden drop in 1990 in The Netherlands, when Dutch folk singer Nico Haak suddenly died of a heart attack. He was the main face for the “BioRegulator” brand, with his statement “It makes me feel great, I will never take it off again”.
Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.
I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!
Load More Replies... How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!
Its illegal to do mass layoffs with no notice? Since when?
Load More Replies... No mention of the Gillette ad painting all men as sadistic a-holes? Featuring a bunch of bearded a-holes who obviously don't use the razors watching two kids beating the hell out of each other while they grill?
I think the morale of this story today folks is... move to Australia
KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057
I make deez nuts come online. It’s enough to comfortably replace my old job's income, especially considering I only work about 11 to 12 hours a week from home. I was amazed how easy it was after I tried it… 🙂 AND GOOD LUCK.:) HERE====)
Load More Replies...