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Genius Dutch Company Creates Fake TV Packaging For Their $3,000 Bikes, Reduces Shipping Damage By 80%
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Genius Dutch Company Creates Fake TV Packaging For Their $3,000 Bikes, Reduces Shipping Damage By 80%

Start-ups are fragile and in the case of this dutch bicycle company so are their bikes. At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries – so they decided to change their packaging strategy. The first thing that probably comes to your mind as a solution to this problem is sturdier boxes or thicker insulation, but VanMoof came up with an even more elegant – and cheaper – idea.

h/t: twisted sifter

“We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” Taco Carlier, VanMoof’s co-founder, told CNNMoney. “That’s when we thought of a flat screen TV, because our box is the same size and shape as that of a really huge TV.”

Well, sometimes the most unconventional ideas reap the biggest rewards. Since the new packaging launch last year the VanMoof company saw an 80% drop in damages on their deliveries.

Even with the clever new picture, the company still maintains transparency by declaring the actual contents on each box. Both customers and couriers have reported positive responses to the idea.

While they say all publicity is good publicity, the Co-founder worried about the newfound attention affecting the ploy, “We tried to do that [keep-up the secret] for as long as we could, until a journalist in our store in New York tweeted about it and revealed it to the world,” said Carlier. But despite the reports, he adds there hasn’t been an increase in damages.

It’s clear that the word is out and all Carlier can hope for is that nobody takes his idea: “The more companies do this, the less effective it will be.”

Image credits: jasongay

Image credits: VanMoof

Image credits: Olivier Dobberkau

Not even a scratch!

Image credits: Olivier Dobberkau

Image credits: Olivier Dobberkau

People loved the “of the box” idea

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Val Zee
Community Member
3 years ago

Just got my TV delivered and the screen is cracked. The delivery guy said: - Here. You got your bike.

Kiahna
Community Member
3 years ago (edited)

Get the same guy back and say, ‘I don’t have a bike. I’m excited about my new TV though!’ And watch him crumble.

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Tomas Holicka
Community Member
3 years ago

Those must be pretty fragile bikes... I wonder, what kind of damage can you cause to a packaged bike, worse, than it would endure on the road?

KrisF
Community Member
3 years ago

Fork lifts, stacking incorrectly, kicking and bending the box to try to get it to fit... I deal with a lot of shipping for work and the number of times that big boxes in particular arrive damaged because someone pierced the box with a fork lift, smashed because they stacked something really heavy on top of it, bent in half with shoe prints...

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Night Owl
Community Member
3 years ago

That was really smart 👍

RU Sirius
Community Member
3 years ago

This comment has been deleted.

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Val Zee
Community Member
3 years ago

Just got my TV delivered and the screen is cracked. The delivery guy said: - Here. You got your bike.

Kiahna
Community Member
3 years ago (edited)

Get the same guy back and say, ‘I don’t have a bike. I’m excited about my new TV though!’ And watch him crumble.

Load More Replies...
Tomas Holicka
Community Member
3 years ago

Those must be pretty fragile bikes... I wonder, what kind of damage can you cause to a packaged bike, worse, than it would endure on the road?

KrisF
Community Member
3 years ago

Fork lifts, stacking incorrectly, kicking and bending the box to try to get it to fit... I deal with a lot of shipping for work and the number of times that big boxes in particular arrive damaged because someone pierced the box with a fork lift, smashed because they stacked something really heavy on top of it, bent in half with shoe prints...

Load More Replies...
Night Owl
Community Member
3 years ago

That was really smart 👍

RU Sirius
Community Member
3 years ago

This comment has been deleted.

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