Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram

#1

Netflix

Netflix

faelpt Report

Phendrena
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It's got an early Activision vibe going.

View more comments
#7

Pepsi

Pepsi

faelpt Report

#10

Fanta

Fanta

faelpt Report

Jack Centner
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.

View more comments
#14

Fila

Fila

faelpt Report

#15

Doritos

Doritos

faelpt Report

Jack Centner
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This one's cool! It's in the shape of a dorito as well!

View more comments
#16

MTV

MTV

faelpt Report

Nudge
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Wait wasn't this supposed to be new logos turned retro? Isn't MTV the most retro thing already?

View more comments
#17

Nike

Nike

faelpt Report

ZAX-A-DWEEB
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

kinda looks the same,tho its different cuz of the color

View More Replies...
View more comments
#18

Windows 95

Windows 95

faelpt Report

#21

Honda

Honda

faelpt Report

#22

Coca-Cola

Coca-Cola

faelpt Report

Young Minami Kotaro
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Cool font. But didn't get it what the meaning of that red symbol..

View More Replies...
View more comments
#29

Chupa Chups

Chupa Chups

faelpt Report

#31

YouTube

YouTube

faelpt Report

Kloie Olsen
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is pretty cool. (Plz don’t judge me on what I like.)

View More Replies...
View more comments
#35

Lay's

Lay's

faelpt Report

#36

McDonald's

McDonald's

faelpt Report

#38

Olympics

Olympics

faelpt Report

#42

Pan Am

Pan Am

faelpt Report

Incitatus
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Isn't this pretty much the same as it was in the 70s?

View more comments
#45

Rolex

Rolex

faelpt Report

#47

Yahoo!

Yahoo!

faelpt Report

#48

Reebok

Reebok

faelpt Report

Mr. Derpy Dino
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

when i hear Reebok, i instantly think Flo Rida.

#50

CNN

CNN

faelpt Report

Tiredpossum
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

just streeeeeeetch it out and there new logo

View more comments
See Also on Bored Panda
#52

Visa

Visa

faelpt Report

#54

Nestlé

Nestlé

faelpt Report

Robert Thomas
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

THATS WHY I LLLOOOOVVVEEE NESTLEE CRUNCH! *SLAP* *SCREAM*!!!!!!!!!

View More Replies...
View more comments
#57

Cornetto

Cornetto

faelpt Report

Mr. Derpy Dino
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I thought it said Corona for a second xD

#58

MasterCard

MasterCard

faelpt Report

#59

Snickers

Snickers

faelpt Report

Phendrena
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Would've been a better throwback had it said 'Marathon', but then I'm British, and Marathon > Snickers.

#60

Cadbury

Cadbury

faelpt Report

Incitatus
Community Member
1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I get that the artist is really fond of stretching everything, but this is practically illegible.

View more comments
See Also on Bored Panda
#61

TikTok

TikTok