Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram

#1

Netflix

Netflix

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Phendrena
Community Member
8 months ago

It's got an early Activision vibe going.

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#2

Instagram

Instagram

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Zoe Hoesley
Community Member
8 months ago

Ooo I like it

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#3

NASA

NASA

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Paul Budhram
Community Member
8 months ago

This one is cool

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#4

IKEA

IKEA

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Combine Elite Soldier
Community Member
8 months ago

Me likey

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#5

Polaroid

Polaroid

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angelica H
Community Member
8 months ago (edited)

ooooh I like this one.

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#6

Google

Google

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Combine Elite Soldier
Community Member
8 months ago

That should be a google doodle

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#7

Pepsi

Pepsi

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Stephanie IV
Community Member
8 months ago

I think Pepsi should use this.

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#8

Disney

Disney

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Libby Williams
Community Member
8 months ago

That's actually amazing

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#9

Adidas

Adidas

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Young Minami Kotaro
Community Member
8 months ago

I agree with this! it's pretty cool..

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#10

Fanta

Fanta

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Jack Centner
Community Member
8 months ago

This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.

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#11

Microsoft

Microsoft

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Paul Budhram
Community Member
8 months ago

noice

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#12

Pizza Hut

Pizza Hut

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢
Community Member
8 months ago

Pretty cool!

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#13

Apple

Apple

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Zoe Hoesley
Community Member
8 months ago

Love the color choice

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#14

Fila

Fila

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Tiredpossum
Community Member
8 months ago

do you pronounce it FEE-la or FY-la?

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#15

Doritos

Doritos

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Jack Centner
Community Member
8 months ago

This one's cool! It's in the shape of a dorito as well!

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#16

MTV

MTV

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Young Minami Kotaro
Community Member
8 months ago

MTV was launched in the 80s, and its first logo was way cooler than this.

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#17

Nike

Nike

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ZAX-A-DWEEB
Community Member
8 months ago

kinda looks the same,tho its different cuz of the color

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#18

Windows 95

Windows 95

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ZAX-A-DWEEB
Community Member
8 months ago

its so different from now,Literally

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#19

Vans

Vans

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Jack Centner
Community Member
8 months ago

Damn Daniel!

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#20

PlayStation

PlayStation

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Artsy Weirdo
Community Member
8 months ago

Kinda reminds me off the N64 logo

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#21

Honda

Honda

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Levels of irony
Community Member
8 months ago

The logo finally is the H in honda

#22

Coca-Cola

Coca-Cola

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Young Minami Kotaro
Community Member
8 months ago

Cool font. But didn't get it what the meaning of that red symbol..

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#23

Spotify

Spotify

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it's Wednesday my dudes.
Community Member
8 months ago

cuttteeeee

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#24

Subway

Subway

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Zoe Hoesley
Community Member
8 months ago

Whoa that subway s is trippin

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#25

Burger King

Burger King

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poisonous fart frog
Community Member
8 months ago

yes yes yes

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#26

Kit Kat

Kit Kat

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Paul Budhram
Community Member
8 months ago

mmmmmmmmmmmmm

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#27

Lidl

Lidl

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢
Community Member
8 months ago

Awesome font!

#28

Absolut

Absolut

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢
Community Member
8 months ago

Cool!

#29

Chupa Chups

Chupa Chups

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Tiredpossum
Community Member
8 months ago

I read it as chips chips

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#30

Heinz

Heinz

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢
Community Member
8 months ago

Wow! Which font did you use?

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#31

YouTube

YouTube

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Kloie Olsen
Community Member
8 months ago

This is pretty cool. (Plz don’t judge me on what I like.)

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#32

Oreo

Oreo

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢
Community Member
8 months ago

It's even made out of tiny oreos!

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#33

Nutella

Nutella

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Combine Elite Soldier
Community Member
8 months ago

Those are hazelnuts, right?

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#34

Amazon

Amazon

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it's Wednesday my dudes.
Community Member
8 months ago

meh . . .

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#35

Lay's

Lay's

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Annie
Community Member
8 months ago

Almost the same

#36

McDonald's

McDonald's

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Jack Centner
Community Member
8 months ago

Im eleven and i have never eaten at mcdonalds btw

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#37

7 Up

7 Up

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Jona Thiessen
Community Member
8 months ago

Doesn't suck!

#38

Olympics

Olympics

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Paul Budhram
Community Member
8 months ago

That changes every year doh... it still cool

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#39

Atari

Atari

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coo coo cachoo
Community Member
8 months ago

THEY DID NOT CHANGE ANYTHING

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#40

LEGO

LEGO

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henlo
Community Member
8 months ago

always the same

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#41

Jeep

Jeep

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Artsy Weirdo
Community Member
8 months ago

Love it

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#42

Pan Am

Pan Am

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Incitatus
Community Member
8 months ago

Isn't this pretty much the same as it was in the 70s?

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#43

Toys R Us

Toys R Us

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Mintchinchilla
Community Member
8 months ago

rip

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#44

Twitter

Twitter

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Paul Budhram
Community Member
8 months ago

We need dat birdie

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#45

Rolex

Rolex

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#46

Domino’s Pizza

Domino’s Pizza

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Ryan Bitzer
Community Member
8 months ago

Jomino's

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#47

Yahoo!

Yahoo!

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Izzy Nya~~~
Community Member
8 months ago

It looks unchanged tho

#48

Reebok

Reebok

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Mr. Derpy Dino
Community Member
8 months ago

when i hear Reebok, i instantly think Flo Rida.

#49

Kinder Bueno

Kinder Bueno

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Kanishka Patel
Community Member
8 months ago

Es bueno!

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#50

CNN

CNN

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Tiredpossum
Community Member
8 months ago

just streeeeeeetch it out and there new logo

Kailey A AtterBerry
Community Member
6 months ago

looks the same

Izzy Nya~~~
Community Member
8 months ago

They just streched it...

Plontest
Community Member
8 months ago

There’s a reason the logo doesn’t look like this lol

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#51

EA Sports

EA Sports

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Average Grizzlies Fan
Community Member
8 months ago

it's in the game

#52

Visa

Visa

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#53

HBO

HBO

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it's Wednesday my dudes.
Community Member
8 months ago

its literally just stretched out

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#54

Nestlé

Nestlé

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Robert Thomas
Community Member
8 months ago

THATS WHY I LLLOOOOVVVEEE NESTLEE CRUNCH! *SLAP* *SCREAM*!!!!!!!!!

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#55

Marvel

Marvel

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Average Grizzlies Fan
Community Member
8 months ago

Am I the only one that read it as "MARVEEEEEEEL"?

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#56

Pringles

Pringles

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ThatOneCrazyFanGirl
Community Member
8 months ago

mah eyes-

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#57

Cornetto

Cornetto

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Mr. Derpy Dino
Community Member
8 months ago

I thought it said Corona for a second xD

#58

MasterCard

MasterCard

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#59

Snickers

Snickers

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Phendrena
Community Member
8 months ago

Would've been a better throwback had it said 'Marathon', but then I'm British, and Marathon > Snickers.

#60

Cadbury

Cadbury

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Incitatus
Community Member
8 months ago

I get that the artist is really fond of stretching everything, but this is practically illegible.

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#61

TikTok

TikTok

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kiwitheparrotlet
Community Member
8 months ago

who remebers when it was music.ly

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#62

Lipton

Lipton

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#63

Mercedes-Benz

Mercedes-Benz

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Tiredpossum
Community Member
8 months ago

Without reading what it says I thought it was going to be a hippie company

#64

LG

LG

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menna asf (he/him)
Community Member
8 months ago

STOP STRETCHING THEM GIVE US SOMETHING UNIQUE

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#65

Puma

Puma

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Glory The Rainwing
Community Member
8 months ago

OK, REALLY MAN? JUST. GIVE. ME. UNIQUENESS! IZZAT TOO HARD??

#66

Supreme

Supreme

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Paul Budhram
Community Member
8 months ago

Help my mind has exploded help

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#67

M&M's

M&M's

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Robert Thomas
Community Member
8 months ago

MMS!!!

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#68

Red Bull

Red Bull

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Izzy Nya~~~
Community Member
8 months ago

What does it even say

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#69

SpaceX

SpaceX

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Glory The Rainwing
Community Member
8 months ago

bruh

#70

Ford

Ford

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Glory The Rainwing
Community Member
8 months ago

what?

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#71

Uber

Uber

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menna asf (he/him)
Community Member
8 months ago

literally the same thing stretched out

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#72

Dunkin Donuts

Dunkin Donuts

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menna asf (he/him)
Community Member
8 months ago

literally the same. BUT STRETCHED OUT OMFG

#73

Corona

Corona