A simple yet powerful and catchy slogan is an example of marketing done well. According to findings, half of consumers (50%) believe that a company's slogan is the most crucial brand element. Therefore, companies with slogans that are short, use catchy phrases, and resonate with their consumers are the ones that make the bank. Catchy slogans that get stuck in your head and have a rhythm or sound that rolls off the tongue drive sales and bring profits. Could it be that "Ba da ba ba ba" brought McDonald's over $13,000 billion in profit last year? Perhaps not all, but surely a huge part of it.
Every single one of us has likely been the victim of a slogan. You'd be surprised to discover how many company slogans you unconsciously keep in mind! Customers associate a slogan with a brand's name and image. When people think of a particular company, it is one of the first things that come to mind. Do you know to which companies these famous slogans belong: "You're not you when you're hungry," "Because You're Worth It," or "Taste the Rainbow"? The answer is simple; they belong to million, even billion-dollar-making companies.
Below, we've compiled a list of the best company slogans. Why the best? Because these famous company slogans fulfill all slogans’ functions to a tee. What popular company slogans kept you repeating the phrase multiple times in your head? Let us know in the comments!
Kentucky Fried Chicken: “Finger lickin’ good.”
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Skittles: “Taste the rainbow.”
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Red Bull: “Red Bull gives you wings.”
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M&M: "Melts in Your Mouth, Not in Your Hands."
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L'Oréal Paris: "Because You're Worth It."
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Frosted Flakes: "They're Grrreat!"
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Kodak: "Share moments. Share life."
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MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
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State Farm: “Like a good neighbor, State Farm is there.”
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Levi’s: “Quality never goes out of style.”
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Ajax: "Stronger than dirt."
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Lucky Charms: "They're magically delicious."
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Old Spice: “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”
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Kellog’s Rice Krispies: “Snap! Crackle! Pop!”
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California Milk Processor Board: "Got Milk?"
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Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
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PlayStation: “Live in your world. Play in ours.”
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Pokemon: “Gotta catch ’em all!”
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Maxwell House: “Good to the last drop.”
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Energizer: “It keeps going, and going, and going…”
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KitKat: “Have a break. Have a KitKat.”
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Mercedes Benz: "The Best or Nothing."
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Nokia: "Connecting People."
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Disneyland: “The happiest place on Earth.”
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Harley Davidson: “American by Birth. Rebel by Choice.”
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Goldfish: “The snack that smiles back.”
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Kay Jewelers: “Every kiss begins with Kay.”
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John Deere: “Nothing runs like a Deere.”
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Wendy’s: “Where’s the beef?”
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Morton Salt: "When it rains, it pours."
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Trix Cereal: "Trix are for kids."
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Campbell's Soup: "M'm! M'm! Good!"
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Pringles: "Once You Pop, the Fun Don't Stop."
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Corona: "Find Your Beach."
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Red Cross: "The greatest tragedy is indifference."
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De Beers: “A diamond is forever.”
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Capital One: “What’s in your wallet?”
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Wheaties: “Breakfast of champions.”
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Lay’s: “Betcha can’t eat just one.”
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Walmart: “Save money. Live better.”
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Burger King: “Have it your way.”
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Meow Mix: "Tastes So Good, Cats Ask for It By Name."
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McDonald's: "I'm Lovin' It."
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Hallmark: “When you care enough to send the very best.”
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Las Vegas Convention and Visitors Authority: “What happens here, stays here.”
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FedEx: "When it absolutely, positively has to be there overnight."
"When there is no tomorrow."
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Butterfinger: "Nobody better lay a finger on my Butterfinger!"
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UPS: "What can brown do for you?"
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Nikon: "At the heart of image."
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Pampers: "Love The Change."
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Marks & Spencer: "The customer is always and completely right!"
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Yellow Pages: "Let your fingers do the walking."
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Gatorade: “Is it in you?”
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Compass: “Let us guide you home.”
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Verizon: “Can you hear me now?"
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Dunkin Donuts: “America runs on dunkin.”
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Taco Bell: “Think outside the bun.”
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Toyota: “Let’s go places.”
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Wrigley’s Doublemint Gum: “Double your pleasure, double your fun.”
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Bounty: "The Quicker Picker Upper."
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The New York Times: "All the News That's Fit to Print."
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Visa: “Everywhere you want to be.”
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Chick-fil-A: “Eat Mor Chikin.”
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Camel: "I’d walk a mile for a Camel."
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Smucker’s: "With a name like Smucker’s, it has to be good."
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Heidi Harris: "We do the hustle so you don’t have the hassle."
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Aflac: "We’ve got you under our wing."
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Olive Garden: "When You're Here, You're Family."
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Cheetos: "It Ain't Easy Bein Cheesy."
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Dairy Queen: "Happy Tastes Good."
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Heineken: "Open your world."
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Jack Daniel’s: "What the Label Doesn’t Tell You, a Sip Will."
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Jolt Soda: "All the sugar and twice the caffeine."
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Puma: "We are forever faster."
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Nintendo 64: "Get N or Get Out."
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Porsche: "There is no Substitute."
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Canon: "See what we Mean."
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Allstate: “You’re in good hands.”
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Target: "Expect More. Pay Less."
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Apple: "Think Different."
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United Airlines: “Fly the friendly skies.”
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Coca-Cola: “Open happiness.”
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Budweiser: “King of Beers.”
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Electronic Arts: “Challenge everything.”
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Geico: "So easy, a caveman can do it."
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Hershey's: "Pure Happiness."
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Marco's Pizza: "Ah! thentic Italian pizza."
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Reebok: "Be more human!"
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Google: "Don’t be Evil."
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Outback Steakhouse: "No Rules, Just Right."
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Johnson & Johnson: "So Much More."
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Samsung: “Do what you can’t.”
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Marriott Bonvoy: “Rewards reimagined.”
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Ronseal: "It Does Exactly What It Says on the Tin."
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Tesco: "Every Little Helps."
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General Electric: "Imagination at Work."
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Gillette: “The Best a Man Can Get.”
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CoverGirl: “Easy, breezy, beautiful…”
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Adidas: “Impossible is Nothing.”
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Sprite: “Obey your thirst.”
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2008 Obama presidential campaign: “Yes We Can.”
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Ferrari: "We Are The Competition."
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Secret: "Strong enough for a man, but made for a woman."
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Citibank: "The Citi Never Sleeps."
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Wonderbra: "Hello Boys."
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Barclays: "Fluent in finance."
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BMO: "Making money make sense."
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Mountain Dew: "Do the Dew."
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Cinnamon Toast Crunch: "Crave Those Crazy Squares."
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Arby's: "We have the meats."
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White Claw: "Ain't no laws when you're drinking Claws."
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York Peppermint Patties: "Get the sensation."
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Amazon: "And You're Done."
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Microsoft: "Be what’s next."
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Jaguar: "Grace, Space, Pace."
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Olympus: "Your Vision our Future."
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Holiday Inn: "Pleasing people over the World."
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Blogger: "Push button Publishing."
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Mize, Houser & Co: "Your success is our business."
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Nescafe: "It all starts with a Nescafe."
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Hyundai: "Better Drives Us."
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Dell: "Every Little Thing Is Everything."
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Land Rover: "Above & Beyond."
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Red Lobster: "Seafood Differently."
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Jaguar: "Own a Jaguar at a price of a car."
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Fat Burger: "The Last Great Hamburger Stand."
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Uber: “Move the way you want.”
"Doors Are Always Opening."
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Airbnb: “Belong anywhere.”
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American Express: “Don’t live life without it.”
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The Mosaic Company: "We Help the World Grow the Food It Needs."
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Dollar Shave Club: "Shave Time. Shave Money."
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Subaru: "Confidence in Motion."
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United States Marine Corps: "The Few, The Proud, The Marines."
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Coldwell Banker: "Where dreams come home."
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Union Direct: "The home of home insurance."
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Legacy Bank: "Fund your future."
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Jimmy John's: "Freaky Fast."
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Almond Joy: "Unwrap paradise."
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Bacardi: "The night is ours."
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Chevrolet: "The heartbeat of America."
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Pepsi: "The choice of a new generation."
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The National Lottery: "It Could be You."
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Pizza Hut: "No One Outpizzas the Hut."
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Lexus: "The Relentless Pursuit of Perfection."
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Budweiser: "This Bud’s for You."
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Philips: "Innovation and You."
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Discovery: "Explore Your World."
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Burberry: "London England."
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Kia: "Give It Everything."
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Vodafone: "Make the most of now."
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Starbucks: "Coffee that inspires."
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BMW: “The ultimate driving machine.”
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Tag Heuer: “Success. It’s a Mind Game.”
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Verizon: "5G Built Right."
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Facebook: "It’s Free and Always Will Be!"
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Dixon: "The Last Place You Want to Go."
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Volkswagen: "Drive Bigger."
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Fortune: "For the men in charge of change."
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Marathon Petroleum: "Fueling the American Spirit."
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Chilis: "License to Grill."
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The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."
Too many duplicate entries.
The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."
Too many duplicate entries.