German Beer Ad Shows Men Cradling Their Beer Bellies Like Pregnant Moms
We all know that beer isn’t the best thing to drink if you’re trying to maintain a healthy lifestyle. However, that doesn’t stop alcoholic beverage companies from using chiseled and perfectly toned models in their ad campaigns. But one German beer company has decided to take an honest approach to their advertising (forgive the oxymoron), and as you can see, the resulting creative ads are as refreshing as a cold beer on a hot day.
Instead of using typical male models for overly cool photos, Bergedorfer Bier, in collaboration with German advertising firm Jung von Matt, decided to use men who they believed were more representative of the regular beer consumer. And by that, we mean men honing a respectable beer belly. Not only that, but they decided to show them tenderly embracing their beer bumps in the style of maternity photoshoot, which given the clever ad’s slogan – “brewed with love” – seems only fitting. Still, let’s see how funny they find it when they have to give birth…
Now scroll down below and check the funny photos for yourself!
More info: Bergedorfer Bier | Jung von Matt (h/t: mymodernmet)
“Brewed with love”
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Just beautiful men * LOVE * And I know that a "beer belly" is often due to lack of testosterone and sadly not created by the deliciously good beer.
This has actually put me off drinking beer. Off hops and onto the grape.
ok these ads might actually make me want to never drink beer again :S EW!
and while i agree that the "sacred feminine role" b******t is annoying (and alienating to many), this ad is overkill in the other direction.
No f*****g way! Go do some sports! Thats not cool to have a belly like a planet.
Bawahahahaha I don't think it will take off, but, then again those Germans do like hairy bodies.
So, do you want your man shave his body? Shave is shame, my dear!
Load More Replies... very sexist. i support body positivity but that's not the way to go about it. what about fat woman? non-white men? not to mention that after an actual pregnancy ppl are expected to look the same way as before (more of a problem in the beauty/fashion industry)
Just beautiful men * LOVE * And I know that a "beer belly" is often due to lack of testosterone and sadly not created by the deliciously good beer.
This has actually put me off drinking beer. Off hops and onto the grape.
ok these ads might actually make me want to never drink beer again :S EW!
and while i agree that the "sacred feminine role" b******t is annoying (and alienating to many), this ad is overkill in the other direction.
No f*****g way! Go do some sports! Thats not cool to have a belly like a planet.
Bawahahahaha I don't think it will take off, but, then again those Germans do like hairy bodies.
So, do you want your man shave his body? Shave is shame, my dear!
Load More Replies... very sexist. i support body positivity but that's not the way to go about it. what about fat woman? non-white men? not to mention that after an actual pregnancy ppl are expected to look the same way as before (more of a problem in the beauty/fashion industry)
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