A stylist from Kazakhstan, Madi Bekdair, offers people a package called Cardinal Transformation. "Have you dreamed of a transformation like in popular TV shows where you change your appearance in just 1 day?" he asks on his website. Those who contact him with a positive answer work with Bekdair and his team, listing the things they would like their new look to achieve, and the professionals immediately start working on making it happen.
After everything is said and done, Bekdair posts the client's before-and-after photos on Instagram. Here are some of them.
More info: madibekdair.com | Instagram
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"My job consists of various duties such as style consulting, wardrobe analysis, and joint shopping, which I carry out with my clients both online and in real-life," Bekdair told Bored Panda, explaining that he includes most of his services in the Cardinal Transformations.
The stylist said that these makeovers begin with setting goals and developing the ideal style. The second stage is inspecting the client's existing wardrobe during which he determines whether there are any clothes that can be used in creating the new look.
Appreciate how its still an easy look to not just throw together, but suitable for many types of occasions (for work, chilling out with friends, etc)
From there, Bekdair and his team put together a shopping list to get all the rest. A makeup artist then works with the client to give individual and specific recommendations and advice in line with the new style. The next step is all about hair. A member of the team will shape and color the client's hairdo, providing them with specific tips on maintaining their new hairstyle.
Finally, a fashion photographer comes in to capture the results.
"I've been in the business for 18 years. Also, for the past 12 years, I've been teaching at a school of stylists called "Style Session", spending the last 6 years running it too," Bekdair said. "When it comes to my clients, I'd say approximately 25% of them are men and 75% are women."
So nice to see women taking pride in their silver hair...lovely change!
Going with lighter hair is not always flattering....she looks fierce and beautiful now as a brunette :-)
She looks pretty stylish in the first pic. Except for that sock n high heel assemble which is hideous.
Letting her hair loose and that fabulous red coat...she will be turning heads :-). Two thumbs up!
I love the new outfit, but I feel like they should've mixed some blues in instead of the colors just being beige and white.
Sometimes, some of us have no choice but to wear something "bag-like". You are focusing on the wrong aspect: pay attention to the difference in the fit and shape of the new clothes. Removing the pockets, moving the focus by putting the buttons to the side, a shift of color, longer sleeves instead of three-quarters, the more flattering collar shape, a continuation of past the bottom hem of the dress with shoes that blend it all together--these are the details that indicate a makeover rather than just a beauty session.
Both outfits look fine but I prefer her original hairstyle. Too much work was done in the after that it feels like she is trying too hard.
I'd prefer the 1st pic, but they're both really pretty imo!
If her goal was to look like a crab fisher cosplaying an old timey detective, then well done.
It seems these women are getting dressed up as some theme character and not also shown how to choose the best styles for their figures, or best colors, or actually dress like in Actual Life. Many have gorgeous figures yet are covered up with giant clothing, and some have body "flaws" that can be worked with, if they want. Not just throw yards of cloth over them. This lady is so pretty and yet you can't see anything but her glasses in the "after'
But why the gray gloves and the blue shirt underneath?? They ruin the entire outfit on their own.
Ms. Holmes??? The great-great-great-great-great-great niece of the famous Sherlock Holmes? Nice to meet you!!!
In all the 'after' photos, it's the eyes that make a big difference to the face. i hope they have been taught how to make up their eyes, so they can continue with the 'new look'.
Note: this post originally had 65 images. It’s been shortened to the top 30 images based on user votes.
What’s with all the negative/judge mental comments? Did everyone miss the part about how the customers are styled based on what they like? There is no point in putting someone in something that they don’t like and would never feel comfortable wearing. Maybe the woman in all white and beige HATES wearing color? I think they were all very nice and they were designed for the women in the photos. Not you! When it’s your Turn you can have your say.
Fun and realistic makeovers. Big kudos to the more mature women who found their identity in fun and fashionable ways
Thing that bothers me is that almost every before pic is 360p and bad lighting. And in this case, not really necessary, because most of the re-styles are good.
I wish they had some professional photo shoots done with the people in their own outfits as well so it wouldn’t look so starkly different. The before pictures look poorly taken, but it would be nice to see them having fun before the transformation. It would be a lot of work, but why are we focused on before and after? Let’s see those betweens!
So many of them were great transitions. I must say that a lot of them were just awful to begin with. But, many of the ladies were very pretty to begin with. It was nice that they chose quite a few older ladies to update.
In a lot of these the women look great in both photos. It's cool the stylist gave them new looks instead of turning them into new people
Sometimes an outsider can see things the person cannot. These are all great examples of that.
Some outfits looked nice, but I feel like some of their original outfits were an expression of that individual and didn't need a socially accepted makeover..
If they were dressed like goths and were transformed to basic wear, then yes, I would agree with what u said. But none of the original outfits here look like a unique individual expression? They all look pretty mundane and socially acceptable. It was just dowdy and the makeover just made them more stylish.
Load More Replies...Most of the before pics have the people dressed in casual clothes. Like if they're grocery shopping. And then the after pics have them dressed like they're going to a fancy dinner. Not a fair or equal comparison.
Its just a change of clothes and makeup. Why does that make it 'fake'? There are some ladies in the 'before' pics where they alr have makeup on and dressed pretty well. But there are also some that look like they put 0 effort in how they dress before so how do you define 'natural'?
Load More Replies...This was about an entire makeover, hair, makeup and clothing.
Load More Replies...It shouldn't matter what you think just as long as they like them... and judging by the looks on their faces, most of them love their new looks!
Load More Replies...What’s with all the negative/judge mental comments? Did everyone miss the part about how the customers are styled based on what they like? There is no point in putting someone in something that they don’t like and would never feel comfortable wearing. Maybe the woman in all white and beige HATES wearing color? I think they were all very nice and they were designed for the women in the photos. Not you! When it’s your Turn you can have your say.
Fun and realistic makeovers. Big kudos to the more mature women who found their identity in fun and fashionable ways
Thing that bothers me is that almost every before pic is 360p and bad lighting. And in this case, not really necessary, because most of the re-styles are good.
I wish they had some professional photo shoots done with the people in their own outfits as well so it wouldn’t look so starkly different. The before pictures look poorly taken, but it would be nice to see them having fun before the transformation. It would be a lot of work, but why are we focused on before and after? Let’s see those betweens!
So many of them were great transitions. I must say that a lot of them were just awful to begin with. But, many of the ladies were very pretty to begin with. It was nice that they chose quite a few older ladies to update.
In a lot of these the women look great in both photos. It's cool the stylist gave them new looks instead of turning them into new people
Sometimes an outsider can see things the person cannot. These are all great examples of that.
Some outfits looked nice, but I feel like some of their original outfits were an expression of that individual and didn't need a socially accepted makeover..
If they were dressed like goths and were transformed to basic wear, then yes, I would agree with what u said. But none of the original outfits here look like a unique individual expression? They all look pretty mundane and socially acceptable. It was just dowdy and the makeover just made them more stylish.
Load More Replies...Most of the before pics have the people dressed in casual clothes. Like if they're grocery shopping. And then the after pics have them dressed like they're going to a fancy dinner. Not a fair or equal comparison.
Its just a change of clothes and makeup. Why does that make it 'fake'? There are some ladies in the 'before' pics where they alr have makeup on and dressed pretty well. But there are also some that look like they put 0 effort in how they dress before so how do you define 'natural'?
Load More Replies...This was about an entire makeover, hair, makeup and clothing.
Load More Replies...It shouldn't matter what you think just as long as they like them... and judging by the looks on their faces, most of them love their new looks!
Load More Replies...