"I call this project 'Blind Makeovers' and I started it 5 years ago," Oksana told Bored Panda. "I came up with this concept after I worked in a beauty salon and saw women coming in and telling me to 'do something,' but not knowing what they wanted." The makeup artist then started observing women on the street, trying to imagine the things she would change in the passer-bys' appearance. This allowed Oksana to constantly keep brainstorming new ideas which she and Olga could later implement when someone uncertain would ask for their services again.

A typical 'blind' makeover consists of a haircut, hair coloring, makeup, and a photo. "Girls and women visit us from different corners of the country," Oksana said. "We talk, me and Olga always find out about their hobbies and other things that could give us an idea about their likes and dislikes when it comes to looks. Then, we cover the mirrors and start creating." The clients can only see themselves after the work is done.