Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
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The More You Play With It, The Harder It Gets
Sitting On Faces Since 2001
Nothing Sucks Like An Electrolux
Good Luck
I've tried their planes twice : it's the most honest advertisement in the world !
Something For Every Hole
After Dinner, You Can Stab Your Date
The Best Things In Life Come In Cellophane
Went Shopping And Found This Ad Promoting Safe Sex
Cheat On Your Girlfriend, Not On Your Workout
Men Are Better Than Women!
She Can Have A Tummy... And Still Look Yummy!
Imagine More Snacks Than You Can Imagine
Va-Dry-Na?
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
It's Amazing What You Can Do With Two Fingers And A Thumb
The Beer That Beer Would Drink
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
You Only Know What You're Made Of When You've Been Stuffed A Few Times
White Is Purity
Lose Weight Deliciously With The Aid Of Ayds
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
#BecauseNoReason
Painfully Thick
Open Your Snack Hole
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
It's Not For Women
Spike Up Your Best Friend's Eggnog When They're Not Looking
What Can Brown Do For You?
I want to get a shirt that says that now cuz I'm brown and I can do a whole lot
Avoid The Friend Zone. Offer Her A Real Drink
Travel Should Take You Places
At Age 80, Who Doesn't Need A Facelift?
We're Like A Cult With Better Kool-Aid
Spend Your Life Living
If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!
For People Who Spit Blood When They Brush Their Teeth
Sorry, my bad! Turns out, it was TB all along! Oops! Should have seen the GP instead!
Alcohol Is In It!
It's A Meal
Exclusively For Everybody
No, this is perfectly right as intended --- the opposite of the "Dr Pepper, Not For Women" slogan.
We Speak Fish
Do Stuff.
I absolutely hate doing stuff. Now give me things to do and I'll do things in a heartbeat.
So Yummy... You Want Them!
for this to work you're supposed to pair it with trippy spirals and suspicious bearded men
Drink Barq's, It's Good
Everything Proof
If It's In The Game, It's In The Game
Whoo Hoo!
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
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I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
And some are just horribly misogynistic and racist.
Load More Replies... I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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