Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

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Kaisu
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

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#4

Good Luck

Good Luck

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Granstef Ghostlapin
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've tried their planes twice : it's the most honest advertisement in the world !

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#5

Something For Every Hole

Something For Every Hole

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

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Kaisu
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

WrongUn Report

#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

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#24

Painfully Thick

Painfully Thick

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#25

Open Your Snack Hole

Open Your Snack Hole

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HANS
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wonder if Maria Tash (something for every hole) tried it?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

Graine Loughran Report

#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

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#29

What Can Brown Do For You?

What Can Brown Do For You?

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Conrad Strucker
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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sylvanticx
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No Kathleen, it's UPS, they are referencing the fact that the UPS uniform is brown, no one said anything about heroin.

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Monica Patton
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They would need to add every other color representing humans, as every race and ethnicity has been enslaved or practically wiped out by another since the beginning of recorded history.

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Bogdan Constantin Dinu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Again...racists! No, not the ones who made the advert, but the people who claim this is racist.

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jerry collamer
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Around 1967, Y&R's Band Aid Brand account's female creative director recommended to her client, a new ad slogan - Every Little Prick Hurts. She was serious. After a lot of laughing, it was rejected.

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JZ Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I almost sh*t when this came out. Or vomited a little in my mouth. Choking.....

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JJM
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nothing! Awful company - the complaint page could be a novel.

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Kira Leseman
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a friend with Brown as his last name and he put this slogan on his business card. He loved it. Someone even gifted him a ups hat that said the slogan as well and he wore it all the time.

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John Smith
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4 years ago

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LOL .... more pretend offense ... Libs love getting offended when there is clearly no offense to be had ....

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Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

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