Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

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#4

Good Luck

Good Luck

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Granstef Ghostlapin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've tried their planes twice : it's the most honest advertisement in the world !

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#5

Something For Every Hole

Something For Every Hole

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

unknown Report

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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karen snyder
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Of all the things in the world that I'd like to do "Like a man," thinking is NOT one of them. Between this and their line of Lady Pens, maybe they should just call their company DiC.

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Ava Florine
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But I don't want to think like a man... I'm much smarter than them! Most of them anyways.

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WallFlowers
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why should women think like a man? Like female thinking is below standards? Wtf...

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Belinda Matson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

FFS Happy Women's Day??? I haven't witnessed this level of blind stupidity coupled with misogyny since 2015 when Australia's then Prime Minister Tony Abbott did his Women's Day Speech from a club that didn't allow women members.

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Uwe Theiss
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They produce great lighters and pens, but I think they need new people for advertisment.

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Jo Choto
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Think like a man? That's how we are supposed to be better women? F**k off. Sorry. Just f**k off Bic.

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Kathleen Barlow
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can't imagine anything worse than 'thinking like a man'. I'm far more productive thinking like a woman

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Seabeast
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would a full grown adult woman want to look like a girl? Does any full grown adult man want to look like a boy?

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Demonic Cow
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

For Men: look like a man, act like a man, think like a man, and work like a man.

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Noez 🇸🇪
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If I thought like a man I wouldn't get any work done at all and probably wouldn't even have a job. I'm the only woman at my place of work and I'm the head admin, and neither my colleagues or my managers can do my job.

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Kris “ADHD_Carrier” Dudoich
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And why would I want to think like a man? A fundamental part of being a woman is thinking like a woman!

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Random Panda
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Aaand that's how you know BiC doesn't have women on their marketing team.

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Demonic Cow
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

@dev mehta, You’re right she doesn’t look like a girl. She looks like a woman.

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Ange Marsden
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This sounds like a horny male and execs description of his ideal sex toy "I don't mean to be sexist but women should be..."

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Theresa Tzitzira
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is why so many women just emulate the bad traits of men personality, they do not realize that we should be respected and appreciate for what we are, not for how well we imitate male behaviors.....

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Logan Slaughter
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Work like a boss?" So... don't work at all, and then complain about how little your employees are doing?

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desert29rat
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How old IS this ad? Sounds like the 1950s, when women were called "girls" and "ladies", rather than WOMEN.

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SF Angel
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why are these mutually exclusive? Oh. Wait. Bic also made "The pen made for her". Sad

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blugeagua
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You missed the point on this Bic, like BIG time. There is no such thing as "thinking like a gender". That makes no sense.

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Tessa Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing they got right was 'Work like a boss'. All the other phrases should have ended with 'woman'.

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Marcellus the Third
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sheesh this is CHILDISHLY written (not: LIKE A CHILD). Adjectives and adverbs were invented, to express the whole "like ..." --- don't say "smell like a fruit" but say "smell fruity". OK, now to work (bossly), and write what was meant in an adult fashion: "Look like a girl" = "Look prepubescent"; "Act like a lady" = "Act demure"; the rest is an exercise for the reader.

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Whitney Kincaid
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Think like a man?“ You mean think about sex all day long and occasionally about money?

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DC
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thinking isn't male or female, thinking is logic. As long as women don't get this ... nah, just kidding. Thinking is neither m nor f - at least any thinking that has any sense in it, innit?

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Bettye McKee
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd rather look like a girl, act like a lady, think like a woman, and be the boss.

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y janah
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am female, engineer, work in job that dominate by men. Yes, I use that principle, to think like a man. No, I don't think that derogatory toward women. To be able to survive and moving forward in man dominate world, I learn to think their way. If you want to win the fight, you have to think like your enemy. So, yes, I think like a man. And what kind of think like a man does? Let's be honest here, women does think differently with man. I don't mean on the intellectual level, but on the emotional level. Hard to admit, but yes, women tend to bring emotion when they're dealing with something, whereas man put logic before emotion. It doesn't mean we are less than man. We are caring person in nature because of our motherhood side. But sometimes we don't need that. If I have to be 100% women, all men in my work are going to eat me alive. Here's the example, women who think like a women will use beauty as privilege, women who think like a man will use beauty as power.

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Random Panda
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Amazing. You have mastered the art of thinking like a man on such a level you just wrote down a bunch of outdated sexist stereotypes while pretending you are somehow progressive for upholding them. You have some issues to work out.

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

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#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

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#24

Painfully Thick

Painfully Thick

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#25

Open Your Snack Hole

Open Your Snack Hole

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HANS
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wonder if Maria Tash (something for every hole) tried it?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

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#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

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#29

What Can Brown Do For You?

What Can Brown Do For You?

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Conrad Strucker
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

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