Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu
Community Member
11 months ago

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

wilksonk907 Report

Hard 2 Guess
Community Member
11 months ago

"Since 2001"....? They knew what they were doing.

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

unknown , unknown Report

Iván Galarraga
Community Member
11 months ago

Sure it sucks, it vacums all the free time in your home

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#4

Good Luck

Good Luck

unknown Report

boredpanDaman
Community Member
11 months ago

i am almost covinced that in local language it does not sound that threatening

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#5

Something For Every Hole

Something For Every Hole

margeincharge Report

Jaffa Cake
Community Member
11 months ago

I think Lovehoney have the same tagline.

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#6

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

Pleasant_Jim Report

boredpanDaman
Community Member
11 months ago (edited)

what are they trying to say?

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

Report

A WhiteRunGuard
Community Member
11 months ago

Honey!!! The baby doesn't look so good!!!

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

reddit.com Report

Lyone Fein
Community Member
11 months ago

I think this is a GREAT ad!!!

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

Kaisu
Community Member
11 months ago

Wow thanks for the advice I guess, Reebok....

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#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

Daria B
Community Member
11 months ago

Dunno, man... These two look like some super distracted fools.

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#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

unknown Report

Grapeling
Community Member
11 months ago

I highly doubt that parents want their kids to look "yummy"

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#12

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

uknown Report

Marcellus the Third
Community Member
11 months ago

"And then, imagine EVEN MORE!"

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#13

Va-Dry-Na?

Va-Dry-Na?

Daniel Dougherty Report

Kaitlin Gaerte
Community Member
11 months ago

I have no words for this. lol. its so bad.

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

Grapeling
Community Member
11 months ago

I don't know, how good does skinny feel?

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#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

Harry Larter
Community Member
11 months ago

Finger gun 🤙

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#16

The Beer That Beer Would Drink

The Beer That Beer Would Drink

Mark Duffy Report

Marcellus the Third
Community Member
11 months ago

Homicidal psycho beer? Count me in!

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#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

karen snyder
Community Member
11 months ago

Yes, let's all start breathing muffins.

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#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

dylmg Report

Kaisu
Community Member
11 months ago

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

WrongUn Report

Kaitlin Gaerte
Community Member
11 months ago

what is that even an ad for? this cannot be an accident.

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#20

White Is Purity

White Is Purity

FabianWolfgang Report

Jaffa Cake
Community Member
11 months ago

Nothing wrong with this advert, it's totally oKKK.

boredpanDaman
Community Member
11 months ago

yes. and thats probably the reason why they dont show woman's face - she must be black

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Dr.Scott
Community Member
11 months ago

I think what they intend with the ad is that the color of white is associated with purity, light, goodness etc. Ex: pure as the driven snow.

boredpanDaman
Community Member
11 months ago (edited)

i like your thinking, but this is a product, not a feeling or emotion, a product. to be used in the human skin. its human skin. which is not white. and i like it : )

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Kjorn
Community Member
11 months ago

it could be good if a second advert what with the face of the girl and we see she's black.

boredpanDaman
Community Member
11 months ago

but than it won't be purity...

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Andrej Troha
Community Member
11 months ago

Yes, white is pure color and black isn't. Deal with it. And stop being constantly offended.

Constantin George-Florin
Community Member
11 months ago

Actually, both black and white are pure. You seem to misunderstand the meaning of the word "purity"...

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DP von Icecream
Community Member
11 months ago (edited)

I am Asian. I think you younger 'whitey' generations are soooOOOoooooOOooooooOOOOO easily offended these days. It is getting a bit ridicoulous.

Incognito
Community Member
11 months ago

so what is blue?

DP von Icecream
Community Member
11 months ago

THAT IS OFFENSIVE TO ALL SMURFS!!!!!! ;-)

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Piou
Community Member
11 months ago

The KKK approves

Bogdan Constantin Dinu
Community Member
11 months ago

Waaaaaa....they said white is pure!!! How racist must you be in order to force the asociation to white people? And they claim black people can't be racist :)))

SF Angel
Community Member
11 months ago

In the Chinese culture, women in mourning wear white

Pretty Pangolin
Community Member
11 months ago

OT - her hair looks really unkempt.

Roald v2
Community Member
11 months ago

There will be kalenibbling radical protesting the outrageous racial discrimination in 3...2...1 (pro-tip: ban white lillies too. Such offensive flowers)

Joyce Heck
Community Member
1 month ago

Jaffa are you serious? WGF? MUST I SAY "KKK"

Maria Jurkovičová
Community Member
3 months ago

but... it is a common association for white color in our European culture (pure, clean, immaculate). What is the problem?

Mark Hudson
Community Member
11 months ago

Yeah, not funny or bad.

Danielle Renee
Community Member
11 months ago

yikes!!

Sue Koches
Community Member
11 months ago

Is she wearing a straight-jacket?

Denise Mirto
Community Member
11 months ago

Now that (below) is the perfect reply====>

dev mehta
Community Member
11 months ago (edited)

Oooops..that did't come out right

Noez 🇸🇪
Community Member
11 months ago

Offensive AF.

Jo Choto
Community Member
11 months ago

This comment is hidden. Click here to view.

Would I be wrong to imagine that this was dreamed up by a bunch of white people?

Claudia Machado
Community Member
11 months ago

yes, you would be jumping on conclusions and being as racist as the advert.

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#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

Kevin Noonan Report

Something
Community Member
11 months ago

This isn't a bad tagline, it's a bad product name.

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Nick Momrik Report

Kaisu
Community Member
11 months ago

Racist and misogynistic, two birds with one stone I guess

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#23

#BecauseNoReason

#BecauseNoReason

unknown Report

Iván Galarraga
Community Member
11 months ago

Because defies reason

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#24

Painfully Thick

Painfully Thick

t.wat Report

Grapeling
Community Member
11 months ago

Okay, I get the joke, but what does it have to do with recruiting?

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#25

Open Your Snack Hole

Open Your Snack Hole

cornichon Report

boredpanDaman
Community Member
11 months ago

you got the sauce ready?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

Graine Loughran Report

Kaisu
Community Member
11 months ago

Not brutally refreshing, just an asshole

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#27

It's Not For Women

It's Not For Women

jennacastro Report

boredpanDaman
Community Member
11 months ago

does it make facial hair grow?

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#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

Louise Report

Kaisu
Community Member
11 months ago

Is this an advert for rapists or something?

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#29

What Can Brown Do For You?

What Can Brown Do For You?

unknown Report

Conrad Strucker
Community Member
11 months ago

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

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